Benchmarking
Aim: DETAILED REPORT ON BENCHMARKING
To prepare a report explaining what is Bench-marking, compare at least 4 vehicles and provide a proper conclusion for the report, suggesting a suitable vehicle among the comparison made
WHAT IS BENCHMARKING?
It is the process of comparing one’s business process and performance metrics to industries bests and/or best practices from other industries. Process benchmarking includes studying process flows, operating system, process technologies and the operation of target firms and departments.
Also it can be defined as the way of discovering what is the best performance being achieved -whether in a particular company, by entirely different industry. This information can then used to identify gaps n organization process to achieve a competitive advantage,
Three primary classifications of Benchmarking:
Although there are many forms of Benchmarking, they can classification into three categories-internal, competitive and strategic.
INTERNAL BENCHMARKING: is used when a company already has established and proven best practices and they simply need to share them. Internal benchmarking also may be necessary if comparable industries are not readily available
COMPETITIVE BENCHMARKING: Is used when a company wants to evaluate its position with its when a company needs to identify industry leadership performance targets.
STRATEGIC BENCHMARKING: is used when identifying and analyzing world-class performance. This form of benchmarking is used most a company needs to go outside of its industry.
STEP-BY-STEP ABOUT BENCHMARKING:
Benchmarking is a simple, but detailed, five-step process.
- Choose a product, service, or internal department to benchmark.
- Determine which best-in-class companies you should benchmarking against, which organizations you will compare your business to.
- Gather information on their internal performance, or matrics
- Compare the data from both organizations to identify gaps your company’s performance.
- Adopt the processes and policies in place within the best-in-class performers.
In order to benchmarking anything, you need to have quantitative data available to study. That means breaking down internal processes to calculate performance metrics. Quantify everything, because only quantiable normation can be accurately compared.
BENEFITS:
In addition to helping companies become more efficient and profitable, benchmarking has other benefits, too much as:
By identifying areas you wish to improve on in your business and benchmarking your existing performance against competitors, your business can strive to enhance your execution tenfold. Using benchmarking this way has allowed businesses to gain strategic advantages over competitors and grow industry average
- Monitor Performance
Benchmarking involves looking at current trends in data and projecting future trend depending on what you aim to achieve. I n order to know you have been successful, benchmarking needs to be a continuous process. Monitoring performance is an inherent characteristic of it.
- Continuous Improvement
As well as monitoring performance, continuous improvement is an essential attribute of benchmarking. This is because the aim of benchmarking is improve certain elements of a business. This improvement should not merely be something that improves over time and is continuous.
- Planning and goal setting
once benchmarking has been carried out, goals and performance metrics are set in order to improve performance. These goals are new, more competitive target for a company but they must be achievable. If goals are unrealistic to achieve teams become demotivated and goals are destined to remain unfulfilled
- Encourage ownership
When companies look at their processes and metrics they need to ask hard questions to get all the answer they need. This includes talking to everyone in the business and understanding their roles. By asking these questions and gaining a better understanding of everyone’s role, ownership of processes and performance is encouraged. This means that employees will take pride in their job and the work they do. This pride leads to performance and high-quality end results.
Requirements:
Benchmarking with presently available cars in the market for the following case.
Mr.D.S.Pughazhyendhii is a married man who lives in bangalore which is a highly crowded city. His family comprise five members including his wife-years-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with option so that he will buy a good car for his family.
Note: Pughazhyendhii is found of big cars
In my view,
Mr.D.S.Pughazhyendhii’s family requires what safe car yet the value which offers an Equilibrium strike of Mileage, Maintenance with good space, features and a social status too of not to be owning a car which is of entry segment but one which offers value.
With transformation happening in Mindsets-safty along with good interior,features are also making an important buying aspect.
Mr.D.S.Pughazhyendhii’s major requirements in a car:
- 5-7 seats for his family members.
- Budget: Rs 8-10 lakhs/-, on road price
- Good mileage
- Good car for easy commuting within city and long drive as well.
- He is also fond of big cars.
- 5-7 seats for his family members
Would suggest diesel/petrol Engine vehicle, SUVs is preferrable.
SUGGESTION OF CARS:
- MURUTI SUZUKI BELENO
- TATA NEXON
- HYUNDAI VENUS
- MURUTHI SUZUKI VITARA BREZZA
- HUNDAI GRAND I10 NIOS
- FORD ECOSPORT
- MARUTHI SUZUKI SWIFT
- MARUTHI SUZUKI DZIRE
MODELS/SPECIFICATION:
HYUNAI VENUE:diesel
Cost:9.5-10 lakhs
MODEL:

Specification summary:
Mileage (ARAI)kmpl:17 kmpl to 23.7kml
Fuel type: Petrol/diesel
Fuel tank capacity:45L
Kerb weight:1081-1230kg
Transmission: Manual / Automatic
Displacement: 1493cc
Max power:98.6hp /4000rpm
Length width height: 3995*1770*1605
Seating capacity:5
Boot space: 350L
Power:98.6 bhp/4000rpm
Torque: 240.26nm /1500-2750rpm
Engine Displacement:998 cc /1396cc
Gear Box:7- speed

Features:
- Power steering
- anti lock bracking system
- drive airbag
- automatic climate control
- alloy wheels
- power window front
- air conditioner
- passenger airbag
- fog lights-front
2.TATA NEXON:(petrol)
Cost:8.47 Lakh
MODEL:

SPECIFICATIONS SUMMARY:
- Mileage (ARAI)kmpl:17 Kmpl to 21 Kmpl
- Fuel type: petrol
- Gear Box: 6 SpeedFuel
- Type: Petrol /diesel
- Transmission: Manual / Diesel
- Driving Range 773 km
- Length Width Height: 39994*1811*1607
- Seating Capacity:5Boot space:350
- Power:108.5bhp@3750rpm
- Torque:260Nm@1500-2750rpm
- Engine Displacement: 1198 cc/ 1497 cc

FEATURES:
- Power steering
- anti lock bracking system
- driver airbag
- automatic climate control
- alloy wheels
- power windows front
- air conditioner
- passenger airbag
- fog light-front.
MURUTHI SUZUKI BELEN0:(diesel)
Cost: 9.62 lakhs
MODEL:

SPECIFICATION SUMMARY:
ARAI Mileage:22.94kmpl
Displacement:1197cc
Power:90hp
fuel type:
fuel tank capacity:37L
Torque:113 n .m
Seating: 5
Weight:1410kg
Engine:1.2L 90HP in-line 4
Emission Norm compliance Bs vi
Engine displacement:1197cc
Transmission: Automatic

FEATURES:
- Power steering
- anti lock bracking system
- driver airbag
- automatic climate control
- alloy wheels
- power windows front
- air conditioner
- passenger airbag
- fog light-front
MARUTI SUZUKI VITARA BREZZA: petrol
Cost:9.3 lakhs
MODEL:

SPECIFICATION SUMMARY:
ARAI mileage:18.76Kmpl
Engine displacement: 1462
Max power:103.26HP / 6000rpm
fuel type: petrol
fuel tank capacity:48.0
seating capacity:5
max torque: 138nm /4400 rpm
transmission: Automatic
krb weight:1135-1150kg
Gross weight:1600kg

FEATURES:
- Power steering
- anti lock bracking system
- driver airbag
- automatic climate control
- alloy wheels
- power windows front
- air conditioner
- passenger airbag
- fog lights-front.
HUNDAI GRAND I10 NIOS: pertrol
Cost:8.11 Lakhs
MODEL:

SPECIFICATION
ARAI Mileage : 20.7kmpl
City mileage: kmpl
Displacement : 998 – 1197cc
Fuel : petrol
Fuel tank capacity : 37 – 60l
Torque : 95 – 190 n – m
Seating : 5
Engine : 1.2L 83hp inline 4
Transmission : 5 speed manual

FEATURES:
- Power steering
- Anti lock braking system
- Driver airbag
- Automatic climate control
- Alloy wheels
- Power window front
- Air conditioner
- Passenger airbag
- Fog lights-front
FORD ECOSPORT: PETROL
COST : 8 -10 LKHS
MODEL:

SPECIFICATION SUMMARY:
Milage(ARAI) :KMPL – 23KMPL
Displacement : 1496 – 1498cc
Fuel type: diesel/petrol
Fuel tank capacity : 52L
Length : 3998mm
Width : 1765mm
Height : 1647mm
Seat : 5
Weight : 1660kg
Engine : 1..5l 1222hp inline 3
Gear box : 5 speed
Transmission : automatic / manual
Torque : 149-215 n-m @1750-3250rpm
Power: 98.96 bhp @3750rpm

FEATURES:
- Power steering
- Anti lock braking system
- Driver airbag
- Automatic climate control
- Alloy wheels
- Power windows front
- Air conditioner
- Passenger airbag
- Fog light front
Lets took into difference between cars mention above and select which is suitable for the above conditions.
Among them I recommended HYNDAI VENUE and FORD ECOSPO both this model cars are suitable and its besdt for the above family.
COMPARISON BETWEEN THE HYUNDAI VENUE AND FORD ECOSPORT:
|
BRAND NAME |
HYUNDAI |
FORD |
|
VARIANT |
1.2 KAPPA MTE |
1.5L PETROL AMBIENTE |
|
ON ROAD PRICE |
9.5 LAKHS |
10LAKHS |
|
FUEL TYPE |
PETROL |
PETROL |
|
FUEL TANK CAPACITY |
45L |
52L |
|
BODY TYPE |
SUV |
SUV |
|
MAX POWER |
98.6 BHP/ 4000RPM |
|
|
MILAGE (ARAI) |
17.52 |
15.9 |
|
BOOT SPACE |
350L |
352L |
|
ENGINE DISPALCEMENT |
1197CC |
1496CC |
|
SEATING CAPACITY |
5 |
5 |
|
TRANSMISSION TYPE |
MANUAL |
MANUAL |
|
SAFETY |
ANTI LOCK BREAKING SYSTEM |
ANTILOCK BREAKING SYSTEM |
|
TOP SPEED |
150KMPH |
170KMPH |
|
LENGTH |
3995mm |
3988mm |
|
WIDHT |
1770mm |
1647mm |
|
HEIGHT |
1590mm |
1647mm |
|
KERB WEIGTH |
1169kgs |
1188kgs |
|
WHEELS BASE |
2500mm |
2519mm |
|
GROUND CLEARANCE |
200mm |
200mm |
|
WHEEL SIZE |
15 inches |
13-19inches |
PROS AND CONS
PROS OF HYUNDAI:
- feature – rich SUV
- internet connectivity
- multiple engine options
- easy to drive, value based imt a plus point
- Great engine options including diesel and turbo petrol
- Looks nice, cabin is well paid out too.
CONS:
- Less legroom space for taller person
- Less spacious on back seat.
- Pick up in top gears.
- Long waiting period for some version.
- Space isn’t in the league of the nexon.
Detailed comparison venue and EcoSport:
Safety:
Venue comes loaded with ABS (anti lock braking system), central locking, EBD (electronic brake – force distribution), ISOFIX *child seat mount). EcoSport has ABS (anti lock braking system), central locking, EBD (electronic brake force distribution).
Engine:
Venue comes with a 4 cylinder, 1197cc, kappa 1.2L MPi petrol engine which can generate 84PS @ 6000 rpm power and 114 Nm @400 rpm torque. Ford EcoSport on the contrary comes with a 3 cylinder, 1496cc, 1.5 liter petrol engine petrol engine which can generate 122PS @6500 rpm power and 149Nm @4500rpm torque.
Warranty:
Hyundai venue has a warranty of 3 years unlimited kms and ford EcoSport has 3 years warranty.
Body:
Venue has 5 doors and 5 seats. It is an SUV with 350 liters boot space, 45 liters fuel tank capacity and a ground clearance of 200 mm. it is 1770mm wide, 1590mm high and 3995 mm long. It has 1168kg kerb weight and 2500mm wheel base. Alternatively, EcoSport is an SUV with 5 doors and 5 seats, 52 liters fuel tank capacity, 352 liters boot space, 200 mm ground clearance. It has 1647mm height, 3988mm length, 1765 mm width, and 1188 kgkerb weight.
Transmission:
Hyundai venue comes with FWD (front wheel drive) and 5 speed manual transmission. And EcoSport comes with FWD (front wheel drive) and 5 speed manual transmission.
Brakes, suspension and tyres:
Venue has ventailed disc brakes, MC pherson strut with coil spring rear suspension with coupled torsion beam axle with coil spring suspension and drum brakes in rear wheels. It has a 195/65 R15 front tyre size. Contrastingly, Ford EcoSport has independent Mc pherson suspension and ventilated disc brakes in 195/65 R15 sized front wheels. It has drum brakes in rear wheels.
As we seen in the clear cut about the 2 different cars Hyundai and ford EcoSport,
Among both of them I would like to suggest Hyundai is the best for the
Mr. D.S.Pughazhyendhii family.

Conclusion:
The suggested of the best automotive car for Mr.D.S.Pughazhyendhii family is HYUNDAI VENUE. Among all the comparison it is suitable for Bangalore road, and to travel up to 500km.