Benchmarking

Benchmark with present available cars in market for the following case.

Mr.D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises of five members including his wife, five-year-old boy, his father and mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest him with options so that he will buy a good car for his family. (Note: Pughazhyendhii is fond of big cars)

Things to consider in above benchmarking:

1. Mostly driving in city, occasionally will go long trip.
2. Need to consider good mileage car because of city ride.
3. He needs spacious and 5 seater car.
4. He may need child safety in his car.
5. Need to consider car safety features, due to long travel along with his family.

Other Consideration:

1.Car body type

He first chooses his car body type. My suggestion he should pick a sedan, cross-over or Compact-SUV.

2.Engine

Considering the BS norms, he should choose Petrol engine due to the less pollution and less maintenance cost over diesel engine.

3.What type of driving do you do? Is it primarily highway, surface streets, off-road?

If possible he should choose AMT car over manual gear box due to the more traffic issues in Bangalore.

4.What safety features are important to you? Do you want Air bag, blind-spot monitoring, lane departure warning and automatic emergency braking, for example?

He needs basic safety features like air bag, rear parking camera and etc., he expect more safety features under 8~10 lakh on-road price.

5.How much boot space do you need?

when he travels along with his family, He obviously needs more boot space best in market. So he will may choose Cross-over or compact SUV or mid-size sedan car.

6.How much garage or parking space do you have?

This is most important thing, he should know his parking space in his apartment or house. He can choose 4m car, it is smaller and he don’t need to pay extra tax. So he would prefer mini/compact SUV or cross-over.

Compact Sedan cars in India under 10 Lakhs:

Specification	Figo Aspire	Amaze	Dezire	Aura
On road preice	7,73,012rs	7,94,512rs	7,84,231rs	7,64,847rs
Safety rating(Ncap)	4	4	2	-
Boot space	359	420	378	402
Seat Capacity	5	5	5	5
Fuel capacity	42	35	37	37
Child safety	yes	yes	yes	yes
No of airbags	2	2	2	2
Mileage ARAI	18.5Kml	18.6Kml	23.6Kml	20.5Kml
Service cost	4500rs/yr	5500rs/yr	3000rs/yr	3500rs/yr
No of best features	2	2	2	1

Compact SUV cars in India under 10 Lakhs:

Specification	Eco-sport	Venue	Brezza	Nexon
On road preice	9,40,611rs	8,60,366rs	8,46,692rs	8,08,028rs
Safety rating(Ncap)	4	4	4	5
Boot space	352	350	328	350
Seat Capacity	5	5	5	5
Fuel capacity in liter	52	45	48	44
Child safety	yes	yes	yes	yes(3-star rating)
No of airbags	2	2	2	2
Mileage ARAI	15.9Kml	17.52Kml	17.03Kml	17.0Kml
Service cost	4700rs/yr	2700rs/yr	3700rs/yr	3800rs/yr
No of best features	2	2	-	3

When considering safety and car body build quality TATA Nexon is the best car among above mentioned cars. i have attached the TATA Nexon car crash test video and article in the following web link.

TATA Nexon crash test video link https://www.youtube.com/watch?v=GMHby0oHFM8

Web link about Tata Nexon safety features by india tv https://www.indiatvnews.com/auto/tata-nexon-highest-adult-safety-rating-global-ncap-crash-test-video-560462#:~:text=Tata%20Nexon%20was%20awarded%20an,in%20the%20adult%20safety%20index.

Conclusion: -

1. The two top cars in sedan and SUV are Amaze, desire, Venue and Nexon.
2. When we considering above features and specification the above four cars are best in market
3. But when we consider Mr.D.S. Pughazhyendhii’s lifestyle and his family, he needs best safety, decent mileage and good value for money car.So he can choose TATA Nexon,it has 5-Star rating in crash test.
4. Tata Nexon has been awarded highest safety ratings amongst cars in India by Global NCAP. Tata Nexon was awarded an adult safety rating of 5-star and a child safety rating of 3-star. The Nexon is the only car to be awarded 5-star rating in India in the adult safety index.
5. If he needs a sedan car, he can choose Honda Amaze car instead of Maruti Dezire because of more safety and space. and amaze is the currently best selling car for Honda.
6. TATA Nexon and Honda Amaze are the best car in this segment based on above benchmarking, So Mr.D.S. Pughazhyendhii can choose a car from above mentioned two cars.

Presented by

Tamilkumar J