Benchmarking
Benchmarking of presently available cars in market
Case:
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars.
Benchmarking basis:
- Location : Bangalore( highly crowed city)
- Family size : 5 members
- Purpose : Home, Office
- Budget : 8 to 10 lakhs
- Interest : Big cars
As the costumer interest is on big car and the budget is 8 to 10 lakhs, the following benchmarking is based on SUVs car.
Conclusion:
Based on the below mentioned benchmarking, the costumer is suggested for:
Details:
Reference:
1. cardekho.com (best SUV cars in India)