Benchmarking

• Benchmarking

benchmarking in the automobile industry is one of the most significant and important aspects in vehicle development and creating automobile models in future, it involves structural comparison between similar products, services or processes on some aspects like performance, comfort, appearance, affordability and much more.
As the name implies, benchmarking is the study of comparison between what kind of vehicle is already available in the market, and what should be implemented for the development of one's own vehicle within the budget. Also it examines how to incorporate the developed features in the other or future product that is a motor vehicle in this example.

• Aspects to focus for the case given of mr. Pughazhyendhii

mr. Pughazhyendhii is fond of big cars and has a family of five people, moreover, needs a car that provides a good mileage because he wishes to take the car to work and has to go to his home town every month which is 500 kms, with the information given in the case we can tell he would need a car that is a semi SUV, provides good fuel efficiency, comfortable and has enough boot space for luggage as they travel every month every feature stated within a price range of 8 to 10 lakh.
with the aspects given we have come to a across four car models that would be a good fit for mr. Pughazhyendhii:

· Hyundai venue s
· Toyota urban cruiser
· Mahindra XUV 300
· Honda WR-V

• Hyundai venue s

this car is one of the highest selling models in 2022 with a good chassis design and dashing exterior looks under the given price range. it is available in different shades and variants and especially it has a very pleasing interior it is a five seater car, with naturally aspirated 1.2 liter 1197 cc engine, producing 82 bhp and 113.8 nm of torque at 4000 rpm it comprises of a manual transmission and comes with six different exterior paint palette. It provides a 17.5 kmpl mileage and can cover 789 kms with a full tank, as far as safety is concerned it has received a NCAP score of 4, it is just available in petrol. Now lets go through some pros and cons:

Pros:
The interior gives a premium look to the car and makes it appealing
Good road presence because of its various trim features and sleek chassis design
The equipment feels modern and technology does not look primitive.

Cons:
The rear seats feels a little bit sturdy and not ideal for long range travel
Being a Korean company the engine is not reliable and has more, wear and tear in the longer run not reliable compared to its Japanese and American competitors.

• Toyota urban cruiser high grade MT

Toyota urban cruiser is a car specially designed for a modern day driver, coming with a new age design, with lot of trim options to choose form. This SUV is one of the most reliable cars out there in the market because it tick marks many aspects like the car comes with a 1462 cc 4 cylinder engine producing 103 bhp and 138 n of torque at 4400 rpm. This car provides a 4 star global NCAP score which indeed is a high score and also has overspeed waring sensors to provide a n upper hand when taking safety into consideration. It provides a range of 17 kms for every litre of fuel consumed and can go up to 817 kms on a full tank. Everything stated about this model will get you to a price range of 9.77 lakhs. Here are some pros and cons for the model:

Pros:
Abundant spacing in the car for the driver, passenger and the rear seat is very comfortable which is reliable for long drives
A practical car, with good ergonomics, mileage is good, comes with adequate boot space of 328 litres
Has an excellent resale value , and is a trusted brand worldwide with best in class maintenance policies

Cons:
Similar design is observed between the urban cruiser and Maruti brezza.
A little firm ride is found while driving the cruiser at slower speeds.

• Mahindra XUV 300 diesel variant

This brand symbolizes trust and durability, this model is one of the best performing car and can withstand the harshest and toughest driving conditions, it has 1497 cc engine that produces 109 bhp and 200 nm at 2000 rpm. It has key features like hill hold control, cruise control, rain sensing wipers, as far as safety is concerned it has a NCAP score of 5 which is the highest score among the other cars in this report, it give you a mileage of 17 kmpl and has ability to cover 714kms on a full tank. The pros and cons are stated below:

Pros:
High NCAP safety score that makes the ride safe
Unique and stylish chassis design makes it more appealing on the road
The engines responds well to throttle inputs and aid drivability

Cons:
The tech in the car at the dashboard looks a little primitive
Lacks some trim option with higher power

• Honda WR-V 1.5 petrol variant

Honda WR-V is a very likable car and Honda has taken out of box approach in designing the exterior of the car. 8 way adjustable driver seat, automatic climate control, electrically adjustable sunroof are some of the key features for this model. it comprises a 1.5 liter turbo 1199 cc four cylinder producing 89 bhp and 110nm at 4800rpm. The model gives an average of 16.5kmpl and has a 188mm ground clearance with a NCAP score of 4. The pros and cons of the is model are stated below:

Pros:

· Quality, fit/finish - Like all Hondas, this one also impresses with good build/quality
· Ground clearance - The 188mm and large wheels give it an added advantage over our roads
· Spacious interior - Room for three average-sized people, adequate shoulder/leg/head-room
· Practicality - Ergonomical, visibility, light controls, storage spaces/usable functions
· Frugal drivetrains - Provide adequate grunt, have smooth gearboxes, are fuel efficient

Cons:

· Exterior stance - Confused styling, lackluster road presence, looks more like a hatchback
· New age features - Top-spec variants miss out on the contemporary kit that rivals offer
· Transmission options - There are no automatic gearboxes on offer, only manuals available

• conclusion

from the givne models i think mr. D.S. Pughazhyendhii should go for Mahindra XUV 300 as the car has passed all the key aspects and is the toughest car with incredible tech feature, a good mileage, sleek and unique design with comfortable seating arrangement without comprising safety under the given price range of 8 to 10 lakhs.