Benchmarking
Aim:
Benchmarking :-
Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business
considered to be the best in the industry, “best in class.” The point of benchmarking is to identify internal opportunities for improvement. By
studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those
processes to how your business operates, you can implement changes that will yield significant improvements.
That might mean tweaking a product’s features to more closely match a competitor’s offering, or changing the scope of services you offer, or
installing a new customer relationship management (CRM) system to enable more personalized communications with customers.
There are two basic kinds of improvement opportunities: continuous and dramatic. Continuous improvement is incremental, involving only
small adjustments to reap sizeable advances. Dramatic improvement can only come about through reengineering the whole internal work
process.
Process benchmarking of this kind can operate at several levels:
Between similar processes in the same factory or service branch
Between different factories or service branches
Between different competing organizations
Between different sectors using the same process
Step-by-Step Benchmarking :
Benchmarking is a simple, but detailed, five-step process:
Choose a product, service, or internal department to benchmark.
Determine which best-in-class companies you should benchmark against, which organizations you’ll compare your business to.
Gather information on their internal performance, or metrics.
Compare the data from both organizations to identify gaps in your company’s performance.
Adopt the processes and policies in place within the best-in-class performers.
Benchmarking will point out what changes will make the most difference, but it’s up to you to actually put them in place.
In order to benchmark anything, you need to have quantitative data available to study. That means breaking down internal processes to
calculate performance metrics. Quantify everything, because only quantifiable information can be accurately compared.
Benifits:
In addition to helping companies become more efficient and profitable, benchmarking has other benefits, too, such as:
Improving employee understanding of cost structures and internal processes
Encouraging team-building and cooperation in the interests of becoming more competitive
Enhancing familiarity with key performance metrics and opportunities for improvement company-wide
In essence, benchmarking helps employees understand how one small piece of a company’s processes or products can be the key to major
success, just as one employee’s contributions can lead to a big win.
Requirement:
Benchmark with presently available cars in the market for the following case.
The vehicle benchmarking program considers 10 main attributes scoring up to 815 single criteria. The 10 main attributes are as follows:
Performance
Driveability
Advanced Driver Assistance Systems (ADAS)
Sound / NVH
RDE: CO2 / Real life fuel consumption
Pollutant emissions
Friction
Thermal, energy management
Vehicle dynamics, handling
Ride Comfort
Suitable cars :
Maruti Suzuki Vitara Brezza
Skoda rapid TSI
Tata Nexon
Mahindra XUV 300
Basic characteristics of cars:
Good seating arrangement.
Safety.
BS6 Engine used.
Good Mileage.
Good Interiors.
Lightweight Car body.
Specifications of cars
Model and Specifications
Model (All are base models) Maruti Suzuki Vitara Brezza Hyundai Venue Tata Nexon Mahindra XUV 300
Engine 1462 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC 1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC 1199 cc, 3 Cylinders Inline, 2 Valves/Cylinder, SOHC 1197 cc, 3 Cylinders Inline, 4 Valves/Cylinder, DOHC
Engine Type K15B 1.2 l Kappa 1.2L 1.2
Fuel Type Petrol Petrol Petrol Petrol
Max Power (bhp@rpm) 103 bhp @ 6000 rpm 82 bhp @ 6000 rpm 118 bhp @ 5500 rpm 109 bhp @ 5000 rpm
Max Torque (Nm@rpm) 138 Nm @ 4400 rpm 114 Nm @ 4000 rpm 170 Nm @ 1750 rpm 200 Nm @ 2000 rpm
Mileage (ARAI) (kmpl) 17.03 17.52 17.4 17
Driving Range (Km) 817.44 788 765.6 714
Drivetrain FWD FWD FWD FWD
Transmission Manual - 5 Gears Manual - 5 Gears Manual - 6 Gears Manual - 6 Gears
Emission Standard BS 6 BS 6 BS 6 BS 6
Seating Capacity 5 5 5 5
Safety 4 Star 4 Star 5 Star 5 Star
Pros
High seating, easy to drive
Peace of mind ownership
Popular compact SUV
Quality interiors
Lots of powertrain options
Features list
Upmarket looks, Five-star G-NCAP safety
Spacious cabin compared to rivals
Easy to drive and live with
Powerful motors
AMT is among the best in its class
Comfortable ride quality
Cons
Unexciting engine response and exterior design
Firm slow-speed ride
Ordinary fit and finish
Cabin space isn’t generous
1.2-litre petrol only available in entry-level trims
Top-spec variants are costly
Interior quality
Motor's low-end grunt
Infotainment screen not as good as rivals
Top-end variants are pricey
Interior fit and finish is not the best
Looks disproportionate
Images

Conclusion :-
I would suggest Tata Nexon for Mr.D.S.Pughazhyendhii because of the Five star G-NCAP Safety and it has more power (BHP),BS6 Complaint and spacious cabin compared to rivals.
Over all it has good performance