Benchmarking
QUESTION
Mr. D.S. Pughazhyendhi is a married man who lives in Bangalore which is a highly crowded city. His family comprises of 5 members including his wife, 5-year boy, father and his mother. He once in a month visits his native place Madurai which is almost 500 kms away from Bangalore. Also, he will be using his car to commute to his office. His budget falls between 8 lakhs to 10 lakhs on road. Please suggest him with options so that he will buy a good car for his family?
AIM: To suggest a good performing car ranges between 8-10 lakhs for Pughazhyendhi and his family.
SOLUTION:
For finding a good performance car first we have to learn; How to find a car in the market?
It gives the word Benchmarking.
BENCHMARKING:
Automotive Benchmarking is the process of analysing the choices of similar products based on the selection factor and deducing it to final conclusion. In a vehicle development process Benchmarking is an evitable criterion. For a predesigning and development of a vehicle we have to use the benchmarking process. There are four main types of benchmarking:
- Internal
- External
- Performance
- Practice
BENCHMARKING I: Define the competitors, price, specifications & features on the segment.
BENCHMARKING II: Comparing the competitor’s vehicle for improving the performance of the car by reducing its weight.
BENCHMARKING I
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TATA TIAGO EV
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 |
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PRICE |
8.49 Lakhs |
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FUEL TYPE |
Electric |
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TRANSMISSION |
Automatic |
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SEATING CAPACITY |
5-Seater |
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MILEAGE
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Tata has launched the Tiago EV hatchback with introductory prices between Rs 8.49 lakhs which is quite aggressive. It is the most affordable EV in India & is the first EV hatchback and is also the first to have a starting price under Rs 10 lakh, which means that it has no direct rivals right now. The Tiago EV is offered in four trims – XE, XT, XZ+, XZ+ Tech Lux – and comes with two battery packs as well as two charging options. Tata is offering a 19.2kWh battery, which has an MIDC-claimed range of 250km, and a 24kWh battery, which has an MIDC-claimed range of 315km.
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PROS
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CONS
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HYUNDAI VERNA E
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Hyundai Verna E is the base petrol variant in the verna line up and is priced at Rs. 9.43 Lakhs. This E variant comes with an engine putting out and of max power and max torque respectively. Hyundai Verna E is available in transmission and offered in 6 colours: Typhoon Silver, Fiery Red, Phantom Black, Polar White, Titan Grey and Starry Night. In terms of features, Hyundai has also introduced its Blue Link connected features in the new Verna. Apart from that, the sedan continues to get six-airbags, sunroof, TPMS, wireless charging, electric mirrors and windows, front and rear parking sensor, rear camera, and Akami’s sound system.
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PRICE |
9.43 Lakhs |
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FUEL TYPE |
Petrol |
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TRANSMISSION |
Manual |
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SEATING CAPACITY |
5 |
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MILEAGE
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PROS
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CONS
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TOYOTA URBAN CRUIZER
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The new Toyota Urban Cruiser, a Compact SUV from Toyota, was launched in India in Sep, 2020. Urban Cruiser has received 85% rating score from our users. Urban Cruiser is preferred for its Comfort and Styling. The Toyota Urban Cruiser has secured a strong 4-star rating in the global NCAP crash tests. The subcompact SUV has scored four stars for adult occupant protection and three stars for child occupant protection. The Urban Cruiser has scored 13.52 points out of 17 in terms of adult occupant protection.
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PRICE |
9.02 Lakhs |
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FUEL TYPE |
Petrol |
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TRANSMISSION |
Manual |
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SEATING CAPACITY |
5 |
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MILEAGE
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PROS
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CONS
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HONDA JAZZ
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 |
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PRICE |
8.11 Lakhs |
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FUEL TYPE |
Petrol |
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TRANSMISSION |
Manual |
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SEATING CAPACITY |
5 |
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MILEAGE
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Honda Jazz is India’s most demanding car that offers smooth transmission & best in class features. The Honda Jazz comes with a moderate to decent amount of safety features across all its variants. They include: ABS with EBD, Dual Front SRS Airbags (Driver and Passenger), Rear, Parking Camera, ACETM Body Structure, Driver Side Window One Touch up/down with Pinch Guard, Immobilizer Anti-Theft System/Impact Mitigating Headrests, Rear Parking Sensors.
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PROS
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CONS
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MAHINDRA XUV 300
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Xuv 300 one of the best cars in India. This is also a budget friendly car. The engine in this car is very powerful and very refined engine. This car has attained five-star rating in the global crash test. The design of the car is very attractive. The car is very good for driving. This car has ana average mileage of 19 km per litres. This car is very spacious and good looking. It has more driving stability. Braking of the car is very good. Totally this car is very good and can be handle easily.
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PRICE |
8.41 Lakhs |
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FUEL TYPE |
Diesel |
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TRANSMISSION |
Manual |
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SEATING CAPACITY |
5 |
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MILEAGE
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KEY FEATURES
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BENCHMARKING II
DIMENSIONS & CAPACITY
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Tata Tiago Ev |
Hyundai Verna |
Toyota Urban Cruiser |
Honda Jazz |
Mahindra Xuv 300 |
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Manufacturer |
India |
South Korea |
Japan |
Japan |
India |
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Length (mm) |
3769 |
4440 |
3995 |
3989 |
3995 |
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Width (mm) |
1677 |
1729 |
1790 |
1694 |
1821 |
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Height (mm) |
1536 |
1475 |
1640 |
1544 |
1617 |
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Boot space (ltrs) |
240 |
480 |
328 |
354 |
259 |
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Wheel base (mm) |
2400 |
2600 |
2500 |
2530 |
2600 |
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Ground clearance (mm) |
166 |
165 |
198 |
165 |
180 |
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Kerb weight (kg) |
982 |
1260 |
1130 |
1085 |
1404 |
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Car type |
Hatch back |
Sedan |
Suv |
Hatch back |
Suv |
CONCLUSION:
In my opinion from the above benchmarking process, I’m concluding that the car, Toyota Urban Cruiser is much better for purchasing. Because its overall performance is better and also it has more ground clearance than other cars. so, an average ground clearance of 170 – 180 mm is necessary for safe travel on Indian roads. Higher ground clearance also means the seats are set high from the ground level. This makes visibility much clearer. It also means that the centre of gravity of the car is increased. And also, it has a high rating among the people.