Benchmarking

Benchmarking:-

Benchmarking is the process of comparison of similar product on same dimensions of performance

It can be used to compare the availablity and delivery of features in a product and in this form often provide the basis of consumers tests and review

*Benchmarking 1 is used for comparison of the price, feature and segment where as

case:-

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road

Basic characteristics of cars:-

1. Good Seating Arrangement
2. Safety
3. Engine Used
4. Good Mileage
5. Interior and Exterior
6. Specifications of Cars

CONCLUSION:-

I whould suggest TATA NEXON is the best suitable car for Mr.D.S.Pughazhyendhii according to his requirements