Benchmarking
BENCHMARKING - REPORT ON CARS
OBJECTIVE : Picking up a car as per customer's requirement with the help of Benchmarking.
Benchmarking : Benchmarking in the automobile industry involves a structured comparison between similar products, services on some dimensions of Performance.
Customer’s requirements:
- Price Range : 8 - 10 lakh
- Occupancy : 5 members
- Routine - Office
- Planned - Trip/Vacation - 1000km (once in a month)
Car Options:
- HYUNDAI- VENUE
- SUZUKI- BREZZA
- NISSAN- MAGNITE
- TATA - NEXON
1.HYUNDAI - VENUE
2.SUZUKI - BREZZA
3.NISSAN - MAGNITE
4.TATA - NEXON
CONCLUSION:
I would suggest TATA NEXON Car for Mr . D.S. Pughazhyendhii and his family he can travel upto to 1000kms easily without any intruptions to body and reach safely at a medium speed of 80-100kms/hr at 17 kmpl and free space is provided and child can also enjoy and it has a good turning raduis & ground clearence and its mainly suits under is budget and needs as well.
The safty feature is play the major role of automotive vehicle.
Considering all aspects - Design, Interior, Exterior, Performance, Mileage, Spacing, Ride quality, Safety, Price, etc. TATA NEXON is the winner scoring - 8.5/10
