BENCHMARKING

• Benchmarking in automobile industry involves a structured comparison between similar products, services or processes on some dimension performance.
• It can be used to compare the availability and delivery of feature in a product and in this form often provide the basis of consumer taste and review.
• These look at product and services and provide recommendation based on which is best and some form of ranking among competitors.

	FORD ECOSPORT(DIESEL)	HYUNDAI CRETA(DIESEL)	TATA NEXON(DIESEL)	MAHINDRA XUV 300
EX-SHOWROOM PRICE	RS. 9.99 LAKH	RS. 9.99 LAKH	RS. 9.79 LAKH	RS. 9.99 LAKH
MAX. POWER	98.96 BHP @ 3750 RPM	113.42 BHP @ 3750 RPM	108.5 BHP @ 3750 RPM	115BHP@3750 RPM
ARAI MILEAGE	21.7 KMPL	21.4 KMPL	21.5 KMPL	21.0 KMPL
SAFETY SCORE	83	-	-	-
FUEL TANK CAPACITY	52 LITRES	50 LITRES	44 LITRES	42 LITRES
ENGINE TYPE	TDCi DIESEL ENGINE	1.5 DIESEL CRDi	1.2L Revotorq Turbocharged	1.5 Diesel Engine
LENGTH (mm)	3998	4300	3993	3995
WIDTH(mm)	1765	1790	1811	1821
HEIGHT(mm)	1647	1635	1606	1627
GROUND LEVEL CLEARANCE	200mm	-	209mm	180mm
Max Torque (nm@rpm)	215Nm@1750-2500rpm	250.06nm@1500-2750rpm	260Nm@1500-2750rpm	300Nm@1500-2500rpm
Fuel Supply System	Direct Injection	CRDI	CRDI	CRDI
Transmission Type	MANUAL	MANUAL	AUTOMATIC	AUTOMATIC
Front Suspension	Independent MacPherson Strut with coil	McPherson Strut with Coil Spring	Independent, Lower Wishbone, McPherson Strut with Coil Spring	MacPherson Strut with anti-roll bar
Turning Radius (Metres)	5.3	_	5.1	5.3
Front Brake Type	Ventilated Disc	DISC	DISC	DISC
Boot Space	352 Litres	433 Litres	350 Litres	259 Litres
Wheel Base	2519 mm	2610 mm	2498 mm	2600 mm
Air Bag	Driver, Passenger & Side Front	Driver, Passenger & Side Front	Driver & passenger	Driver & passenger

COMPARISON ASPECTS

1. MAX. POWER

• Engine power is the max. Power that an engine can put out. The power output depends on the size and design of the engine but also the speed at which it is running and the load or torque.

POWER (P) = TORQUE (M)* ANGULAR VELOCITY (ω)

P = M * ω

P= M * 2πn/60

Where, n= Crank Speed

• POWER(BHP) = TORQUE * RPM / 5252
• Combustion provides the force in a cylinder to press a piston down, which then presses down on a crankshaft at a specific distance. This is where the phrase "units of twist" comes from, since the piston and crankshaft provide a twisting force.
• Horsepower, on the other hand, is the rate at which work is done. Torque multiplied by rpm returns horsepower. Basically, the faster the crankshaft spins with the same amount of force, the more power an engine will make.
• A car with more hp than torque will always be quicker since this gives a car acceleration and speed.

	FORD ECOSPORT(DIESEL)	HYUNDAI CRETA(DIESEL)	TATA NEXON(DIESEL)	MAHINDRA XUV 300
MAX. POWER	98.96 BHP @ 3750 RPM	113.42 BHP @ 3750 RPM	108.5 BHP @ 3750 RPM	115BHP@3750 RPM

From, above comparison we conclude that MAHINDRA XUV 300 has the HIGHEST BHP then three other model of cars

2. ARAI MILEAGE

• Full Form is Automotive Research Association of India. It’s basically an Automotive Research & Development Institute, which works under Government Ministry in India.
• The Institute serves some important parameters like - R&D Services, Certification, Emission Norms, Mileage, Safety, Environmental and other criteria - related to Automotive sector Mileage too is an important factor and is based on test Conditions of ARAI Mileage.
• Exact Test Conditions & Criteria are not disclosed in so far to public, but its done
  > in some kind of simulator - where test conditions are created.
  > The car driven on a dynamo-meter (Dyno is used for measuring force, torque, or power and ARAI uses friction free dyno)
  > Even there are simulated weather conditions and barometric pressure maintained as per parameters led
• There is certain distance, which needs to be cover with restriction on maximum speed and some blockage are displayed on the screen basis which official slow down, increase speed and thus at the end of it - is the fuel efficiency levels which comes in and reported by ARAI

	FORD ECOSPORT(DIESEL)	HYUNDAI CRETA(DIESEL)	TATA NEXON(DIESEL)	MAHINDRA XUV 300
ARAI MILEAGE	21.7 KMPL	21.4 KMPL	21.5 KMPL	21.0 KMPL

• From above comparison its easily conclude that MILEAGE is almost similar in all models.

3. SAFETY SCORE

• The Bharat New Vehicle Safety Assessment Program (BNVSAP) is a proposed New Car Assessment Programfor India. Cars sold in the country will be assigned by star ratings based on their safety performance.
• It will be implemented in phases, according to the plans being drawn up by the National Automotive Testing and R&D Infrastructure Project.
• It is proposed that this BNVSAP would start the official testing from October 2017 onwards. The car testing protocols is defined by ARAI as follows:

1. Frontal offset testing (64 km/h proposed)
2. Side impact testing
3. Pedestrian protection testing
4. Rear impact testing
5. Child dummy dynamic crash testing

• Points would be awarded to the car based on the safety features in the car like ABS, seat belt reminders, child lock, and Electronic Stability Control.

	FORD ECOSPORT(DIESEL)	HYUNDAI CRETA(DIESEL)		TATA NEXON(DIESEL)	MAHINDRA XUV 300
SAFETY SCORE	83	-		-	-
AIR BAG	Driver, Passenger & Side Front		Driver, Passenger & Side Front	Driver & passenger	Driver & passenger

• From above scoring it shows that FORD ECOSPORT is safer than others.

4. ENGINE TYPE

Common Rail Direct Injection

• The common rail direct injection configuration for diesel engines is a great example of modern diesel technology.
• Common rail direction injection uses a high-pressure rail to deliver diesel fuel to each solenoid valve.
• Unlike conventional direct fuel injection system used in older diesel cars which uses a low-pressure pump nozzle to deliver diesel fuel. This traditional technology was inefficient and wasted a lot of fuel.

Turbocharged Direct Injection

• As the name suggests TDI or Turbocharged Direct Injection is a combination of common rail direct injection boosted with a turbocharger.
• A turbocharger massively increases peak engine performance by jamming more air into the cylinders. An intercooler then cools the air that has been drawn out by the turbocharger.
• In the final stage, the now cooled air enters the combustion engine which is where high-pressure diesel is directly injected into the cylinders.
• It is this combination of cooled air, atomised diesel that makes TDI incredibly efficient.

Revotorq Engines

• Tata Motors' Revotorq 1.05L diesel engine has been designed to withstand extreme performance, while simultaneously providing a unique driving experience.
• Like the petrol variant, this engine has been crafted to maximise fuel economy, while delivering a highly-refined road performance.
• This engine has also been globally benchmarked, based on parameters such as performance, refinement, and economy. It also offers the multi-drive mode, which is supported by a state-of-the-art EMS.

	TDI (Turbocharged Direct Injection)	CRDi (Common Rail Direct Injection)
Configuration	Uses a turbocharger for exhaust gas recirculation to improve efficiency	Uses a high-pressure fuel injection system for efficient fuel delivery
Manufacturing Cost	Cars with TDI diesel engine cost more	CRDi is cheaper to manufacture
Ownership	TDI is only exclusive to VW owned cars/car brands	CRDi can be used to a myriad of cars/car brands
Maintenance	TDI is simple and relatively cheaper to maintain	CRDi is complex and thereby expensive to service and maintain.

	FORD ECOSPORT (DIESEL)		HYUNDAI CRETA(DIESEL)		TATA NEXON(DIESEL)	MAHINDRA XUV 300
ENGINE TYPE	TDCi DIESEL ENGINE		1.5 DIESEL CRDi		1.2L Revotorq Turbocharged	1.5 Diesel Engine
Fuel Supply System	Direct Injection	CRDI		CRDI		CRDI

• So, FORD ECOSPORT and TATA NEXON has better quality engine compare to

Others.

FINAL COMPARISON

1. FORD ECOSPORT

Reasons to Buy	Reasons Not to Buy
Good Cargo and Storage Space	3-Cylinder Lacks AWD
Good engine performance	Unconventional Cargo Door
Nice Handling	Lack of Safety Info
Nice, Clean Interior
Many Trims and Options to Choose From
Roomy Rear Seats
Affordable Price

2.HYUNDAI CRETA

Reasons to Buy	Reasons Not to Buy
Perfect Size	No SUV Like Feel
Easy To Drive	Heavy Clutch
Spacious	No All Will Drive
Engine & Transmission System Variety	Steering Feedback
Feature Loaded

3.TATA NEXON

Reasons to Buy	Reasons Not to Buy
Unique Look	Transmission
Variety Of Power Trains	Not a Five Seater
Feature Loaded	Quality Issue
Ride Comfort & Handling

4.MAHINDRA XUV 300

Reasons to Buy	Reasons Not to Buy
Stuffed To The Gills	Silly Feature Omissions
Safety Matters	Need More Room
Comfortably Fun	Boot space Woes
Road Tripper	No Automatic

Conclusion :-

I conclude to buy a FORD ECO SPORT among all 4 cars that I compared. Due to following reason

1.Subcompact SUV:

The Ford EcoSport falls in the sub-4m SUV category but it looks well-proportioned otherwise. The rear mounted spare wheel adds some muscle to the overall design.

2. Stiffer suspension:

Low-speed ride quality of the EcoSport is a bit bumpy but, its well-tuned suspension setup makes it an excellent vehicle to drive on the highways.

3. Safety feature

Eco sport prices, mileage, specs, colours are much more than others with good safety.