Benchmarking

To conduct the brief analysis on benchmarking on 5 Seater Family Car.

Objectives:

• To conduct a case study on benchmarking on Family Car between 8-10 Lakhs.
• To Obtain a brief on Benchmarking.
• Compare the selected cars by their features, price and performance.
• To arrive at a conclusion suggesting the suitable car.

Introduction:

Comparing business processes and performance metrics to industry best practices and best practices from other companies is benchmarking. Dimensions typically measured are quality, time and cost.

In benchmarking, a specific indicator is used to measure performance (cost per unit of measure, productivity per unit of measure, cycle time per unit of measure, or defects per unit of measure) that is then compared to others.

A management process in which organizations evaluate various aspects of their processes based on best-practice companies' processes, usually within a peer group defined for comparison purposes, is known as "best practice benchmarking" or "process benchmarking". Thus, organizations can develop plans for making improvements or adapting specific best practices, usually for the purpose of improving performance. Organizations often use benchmarking as a continuous process to improve their practices, not a one-time event.

Benchmarking varies according to industries, so now let's discuss bench marking in the automotive industry. This benchmarking will be for relating the mileage, cost, price, market value, and Aesthetics, features of the car, cost of the vehicle and vehicle specification of their competitor. The automotive sector has many aspects to consider when benchmarking a vehicle. As an initial stage, they will evaluate the vehicle's safety and comfort by comparing it with cars with similar features available on the market. By completing all these checklists, we will be able to produce a low-cost and better vehicle.

Case Study:

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

Following cars are under consideration for benchmarking: -

1. Toyota Urban Cruiser

2. Hyundai Venue

3. Tata Nexon

4. Honda WR-V (VX MT Petrol)

Comparison Table for different cars of Petrol Variants:

Parameters	Toyota - Urban Cruiser	Hyundai Venue	Tata Nexon	Honda WR-V
Length	3995 mm	3995 mm	3993 mm	3999 mm
Width	1790 mm	1770 mm	1811 mm	1734 mm
Height	1640 mm	1617 mm	1606 mm	1601mm
Boot Capacity	328 Litres	350 Litres	350 Litres	363 Litres
Fuel Tank	48 Litres	45 Litres	44 Litres	40 Litres
Wheelbase	2500 mm	2500mm	2500mm	2555mm
Displacement	1462 cc	998 cc	1199 cc	1199 cc
Max Power	103.56bhp @6000rpm	118.35bhp @6000rpm	118.35bhp @5500rpm	89bhp @6000rpm
Max Torque	138 nm @4400rpm	172 nm @1500rpm	170 nm @1750rpm	200nm @1750rpm
Gearbox	Manual 5-Speed	IMT 6 - Speed	AMT 6-Speed	Manual 5-speed
Mileage	18.76 kmpl	18.15 kmpl	18.76 kmpl	23.7kmpl
Price	8.6-9.63 Lakhs	8.64- 9 Lakhs	8.67-9.42 Lakhs	8.76- 9 lakhs

Conclusion:

We benchmarked them against one another in this comparison after manufacture. Before production begins, it will be completed at the beginning of the design process. We will recommend the Tata Nexon for ordinary lifestyle individuals who use them for official and personal commuting based on the benchmarking findings because of their key advantages of mileage, affordability, and greater boot capacity. For extended trips and greater performance, we could advise a Toyota urban cruiser. In Pughazhyendhi's opinion, the Tata Nexon is preferable when considering mileage and cargo room for a family, even though Toyota has strong visual appeal and a large fuel tank capacity. He occasionally makes the 500 km trip to Madurai, so he doesn't require extra torque or power.