Benchmarking

Benchmarking is the process of analyzing the choice of similar products, based on the selection factors and deducating it to final conclusion. I also involves a structure comparision betwwn similar products, services, process on the some dimension of performance.

Bench marking types :

1.Performance benchmarking

2. Practice benchmarking

3. Internal benchmarking

4. External benchmarking

Case study Report (Requirements)

Mr. D.S. Pugazhyendhii given following requirements as follows :

* Mr. Pugazhyendhii family conists of 5 members.

* Working in Bengaluru, it is a crowded city.

* Budget between 8 to 10 lakhs.

* He is use car for daily commute to the office, visiting his native place Mudurai which is 500kms from bengaluru.

* He is fond of big cars. (suv cars)

Based up on above Mr.D.S. Pughazhyendhii requirements. The benchmarking done for comparing car specification, Advantages, safety, millage and other extra feauters.

Make		Maruti	Tata	Mahindra	Hyundai
Variant		Brezza LXI	Nexon XE	XUV300 W4	Venue E
Engine	Body type	SUV	SUV	SUV	SUV
	Fuel type	Petrol	Petrol	Petrol	Petrol
	Engine	BS VI	BS VI	BS VI	BS VI
	Engine type	K15C Smart Hybrid	1.2L Turbocharged	1.2L Turbo Petrol	1.2 Kappa Petrol
	Engine Specification	4 cylinder @ 1462cc	3 cylinder @ 1199cc	3 cylinder @ 1197cc	4 cylinder @ 1197cc
	Max power of engine	101bhp @ 6000rpm	118bhp @ 5500rpm	108bhp @ 5000rpm	81.8bhp @ 6000rpm
	Max torque of engine	136.8nm @ 4400rpm	170nm @ 4000rpm	200Nm @ 3500rpm	113.8nm @ 4000rpm
Transmission	Drive mode	Front wheel drive	Front wheel drive	Front wheel drive	Front wheel drive
	Gearbox type	Manual	Manual	Manual	Manual
	No of Gears	5 speed	6 speed	6 speed	5 speed
Fuel Economy	Fuel capacity	48 litres	44 litres	42 litres	45 litres
	ARAI milage	20.15 kmpl	17.57 kmpl	20 kmpl	19 kmpl
	City Milage	18.5 kmpl	13 kmpl	17 kmpl	16 kmpl
	Highway milage	22 kmpl	16 kmpl	22 kmpl	18 kmpl
Dimension	Ground clearance	198 mm	209 mm	180 mm	195 mm
	Length	3995 mm	3993 mm	3995 mm	3995 mm
	Width	1790 mm	1811 mm	1821 mm	1770 mm
	Wheel base	2500 mm	2498 mm	2600 mm	2500 mm
	Boot space	328 litres	350 litres	259 litres	350 litres
Seating	Capacity	5	5	5	5
Safety	Air bags	2	2	2	2
Price	on road Bengaluru	9.57 Lakh	9.29 Lakh	9.90 Lakh	9.10 Lakh

Note : For the above case study, Bengaluru is the crowded city with the traffic. AMT with diesal veriant prefered for better performance. but beacuse of the 8 to 10 lakhs budget is not posible. So the above mentioned cars and specification made on Mr. Pughazhyendhii requirements.

comparision :

As per the Mr. Pughazhyendhii requirments, above mentiond all cars are 5 seater car, can be used in city and also travel to his native, with good storage capacity for long travel, comes under the budget of 10 lakhs.

Comparing to above mentioned Brezza LXI and Tata Nexon XE, Maruti Brezza LXI will come front. Because of the milage, engine, engine power and millage.

* Maruti Brezza has K15C smart Hybrid engine for good perfomance.

* Brezza has 4 cylinder engine with 1462 cc power. Nexon has 3 cylinder engine with 1199 cc less power.

* Brezza Fuel tank capacity of 48 litres. millage between 18.5 kmpl to 22 kmpl. Where as Nexon 44 litres tank capacity with 13kmpl to 17.57kmpl milage.

* Boot space is 328 litres less compare over nexon has 350 litres storage space.

* Ground clerance is 198mm little lesser compare to Nexon has 209 mm ground clerance.

* It also comes with the feauters like ABS, Power windows, 2 airbag for safety, Air conditioner, Heater, Crash sensor, EBD, Hill Assist, Parking sensors.

Final conclusion :

Benchmarking done with the above details. The above mentioned car models propesed bsaed up on his requirements for this case study.

Maruti BREZZA LXI is better suites to Mr. D.S. Pughazhyendhii based on the above benchmarking reports.

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