Benchmarking
BENCHMARKING
Benchmarking is defined as the process of measuring products, services, and processes against those of organizations known to be leaders in one or more aspects of their operations. Benchmarking provides necessary insights to help you understand how your organization compares with similar organizations, even if they are in a different business or have a different group of customers.
Benchmarking can also help organizations identify areas, systems, or processes for improvements—either incremental (continuous) improvements or dramatic (business process re-engineering) improvements.
PURPOSE OF BENCHMARKING
The purpose of benchmarking is to explore why and how organizations achieve higher levels of efficiency and to identify the methods and processes driving that performance. Benchmarking identifies an organizations' relative cost position and recognizes opportunities for improvement.
BENCHMARK WITH PRESENTLY AVAILABLE CARS IN THE MARKET
- CELERIO 2.VERNA
- NEXON 4. MAGNITE
MARUTI SUZUKI CELERIO
ABOUT THE COMPANY
Maruti Suzuki India Limited, formerly known as Maruti Udyog Limited, is an Indian automobile manufacturer, based in New Delhi. It was founded in 1981 and owned by the Government of India until 2003, when it was sold to the Japanese automaker Suzuki Motor Corporation. As of February 2022 Maruti Suzuki has a market share of 44.2 percent in the Indian passenger car market.
ABOUT THE CAR
Maruti Suzuki offers the Celerio two powertrain options: 67PS/89Nm 1-litre Dual Jet petrol and 56PS/82Nm 1-litre CNG. Transmission options include a standard 5-speed manual and an optional AMT (limited to the petrol mill). The hatchback has a claimed mileage of 26.68kmpl (on petrol) and 35.50km/kg (on CNG). The hatchback is 3695mm long, 1655mm wide, 1555mm tall, and has a 2435mm wheelbase. Boot space is 313 litres.
GOOD ASPECTS
- Cheapest car
- Air bags
- Good leg room
- ABS standard option
BAG ASPECTS
- Headroom
Ex showroom price
Rs. 8.10Lakhs
MILAGE
ARAI – 26.68 Kmpl
CITY –19-20 Kmpl
HIGHWAY – 21-23 Kmpl
HYUNDAI VERNA
ABOUT THE COMPANY
Hyundai Motor Company, often abbreviated to Hyundai Motors and commonly known as Hyundai ), is a South Korean multinational automotive manufacturer headquartered in Seoul, South Korea. Hyundai Motor Company was founded in 1967. Currently, the company owns 33.88 percent of Kia Corporation, and also fully owns two marques including its luxury cars subsidiary, Genesis Motor, and an electric vehicle sub-brand, Those three brands altogether comprise the Hyundai Motor Group.
ABOUT THE CAR
There are three engines on offer: a 1.5-litre naturally aspirated (NA) petrol, a 1.5-litre diesel, and a 1.0-litre turbo-petrol engine. Their power and torque outputs are 115PS-145Nm, 115PS-250Nm, and 120PS-172Nm, respectively. While the turbo-petrol is equipped with a 7-speed dual-clutch automatic, the 1.5-litre engines offer 6-speed manual transmissions as standard. The NA petrol is available with a CVT and the diesel with a 6-speed torque converter automatic.
GOOD ASPECTS
- Aerodynamics
- Air bags
- Luxuries look
- Legroom & Headroom
BAG ASPECTS
- Quite expensive
Ex showroom price
Rs. 10Lakhs
MILAGE
ARAI – 19.2 Kmpl
CITY –15-16 Kmpl
HIGHWAY – 16-17 Kmpl
TATA NEXON
ABOUT THE COMPANY
Tata Motors Limited is an Indian multinational automotive manufacturing company, headquartered in Mumbai, India, which is part of the Tata Group. The company produces passenger cars, trucks, vans, coaches, buses, luxury cars, sports cars, construction equipment.
ABOUT THE CAR
Tata has launched the Nexon Jet Edition starting at Rs 9 lakh. The luxury-oriented variant includes a new Starlight paint scheme, bronze interior accents and oyster white upholstery; and adds a wireless phone charger to the features list of the top-spec XZ+ trim level of the SUV.
GOOD ASPECTS
- 5-Star rating in safety
- Air bags
- Luxuries look
- Legroom & Headroom
BAG ASPECTS
- Quite expensive
Ex showroom price
Rs. 10Lakhs
MILAGE
ARAI – 17.2 Kmpl
CITY –14-15 Kmpl
HIGHWAY – 15-16 Kmpl
NISSAN MAGNITE
ABOUT THE COMPANY
Nissan Motor Co., Ltd. is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. The company sells its vehicles under the Nissan, Infiniti, and Datsun brands, with in-house performance tuning products (including cars) labelled Nismo. The company traces back to the beginnings of the 20th century, with the Nissan zaibatsu, now called Nissan Group.
ABOUT THE CAR
Nissan offers the Magnite with two petrol engine options: a 72PS 1.0-litre naturally aspirated unit and a 100PS 1.0-litre turbo-petrol motor. The Magnite comes equipped with a 5-speed manual as standard while the turbo-petrol engine also gets the option of a CVT. The Nissan Magnite also scored four stars in the Global NCAP safety tests.
GOOD ASPECTS
- 4-Star rating in safety
- Air bags
- Luxuries look
- Legroom & Headroom
BAG ASPECTS
- Quite expensive
Ex showroom price
Rs. 9.6Lakhs
MILAGE
ARAI – 20 Kmpl
CITY –15-16 Kmpl
HIGHWAY – 15-17 Kmpl
CONCLUSION:
As per the benchmarking with presently available cars in the market, I have come a conclusion that
Mr. D.S. Pughazhyendhi should go for NISSAN MAGNITE.
Why Nissan Magnite:
- Value for money
- Luxuries look
- 4-Star rating in safety
- Hence Mr. Pughazhendhi family consist of 5 members this would compact car for their family.
- Good Milage both city and highway
THANK YOU