BENCHMARKING

WHAT IS BENCHMARKING

Automotive Benchmarking is the process of analyzing the choices of similar products based on the selection factor and deducing it to final conclusion

Best Practices for Product Benchmarking for the Automotive Industry.

Product Benchmarking, also referred to as “best practice benchmarking” is an evaluation process of a manufacturer that is measured against the process of its competitors or peers within a given industry. The goal is to create and implement improvement plans and best practices to increase performance in the production lifecycle, and/or other manufacturing and business processes and practices. By discovering the best achievable performance, process gaps can be eliminated.

While product benchmarking in the automotive industry traditionally involves other manufacturers, its primary purpose is to positively impact internal processes. Consequently, benchmarking can be based on internal measurement where cooperative manufacturing process benchmarks of other manufactures is a secondary measure. This goes to the heart to understanding the purpose and use of benchmarking. Often benchmarking is focused on the manufacturing process itself to:

• Improve quality
• Decrease manufacturing times
• Reduce Scrap and rework
• Increase production

Clearly in any benchmarking study, the choice of which attributes to measure is of paramount importance. This centers on a set of performance measures and often how closely a plant adhered to the “lean production model”. This would involve three primary areas including productivity, quality and time. From this the following best practices can be applied for benchmarking to ensure the right approach and the right outcome measurement.

Benchmarking examples are instances of companies or departments measuring their results against other departments or others in their industry, a practice that can help them understandIng how they're performing compared to their competitor. Our key reasons for benchmarking a business

• Get a true picture of business performance. ..
• Identify strengths and weaknesses. ...
• View the business objectively. ...
• Drive employee productivity. ...
• Understand the true value of the busines

CASE:

Mr. D.S. Pugazhenthi is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

NOTE: Here he needs a good car

From and suggest the best suited vehicle for him through benchmarking the available cars in the current market

Let us sort out the requirements of above case we understood requirements and budget range of Mr. D.S. Pugazhenthi, we will find

Mr. D. S. Pugazhenthi

1. His family comprises five members including his wife, 5year old kid, his father & mother.
2. He visits his native place Madurai which is 500 kms away from Bangalore once in a month
3. He lives in Bangalore city which is highly crowded and commutes to his office daily
4. Budget is between 8 to 10 lacs on-road price.
5. He is fond of big cars
6. Speed and Efficient
7. Enough Boot space for Luggage
8. Enough Rear Leg room space
9. As he commutes in Bangalore which is heavily crowded and roads with congested traffic Automatic Gear Transmission is best suited and also keeping in mind Fuel Economy is also key factor to save fuel costs. But Automatic Gear Transmission is expensive and Fuel consuming. But let us consider in requirements
10. *As Indian roads are not that much good and vehicles with good ground clearance would be the best option and he is also fond of big cars Compact SUVs are best suited within his budget range currently available in market

Let us introduce you to some of the budget-friendly cars of Mr. D.S. Pugazhenthi

So, considering safety, tractability, mileage and performance few of the best available cars in India are listed below. 16

RENAULT kiger Hyundai VENUE

TATA Nexon Kia sonnet

First let us introduce the Tata Nexon 2020 Petrol Xma

8.3 Lakhs (Ex-Showroom)

Mileage ₹ 8.3 Lakhs (Ex-Showroom)

Petrol

Automatic

16.35 kmpl

Tata Nexon Specifications SummarI

Fuel Type petrol

Dimensions (L x W x H) 3993 x 1811 x 1606

Engine displacement 1199cc

Transmission Automatic

Chassis type petrol

120 / 11

Seating capacity 5

Mileage 17k

Nexon Performance

The 1.2L, three-cylinder petrol motor of the Tata Nexon now makes 120 PS of maximum power with a peak torque of 170 Nm. The low-end continues to be lack-luster but the torque build-up is strong once the turbo has spooled. Also, at lower engine speeds, the throttle response could have been sharper. In the Sport mode, you certainly get a stronger performance while the City mode offers a good balance between good fuel economy and outright performance. The Eco mode feels dull at times and we request you to use it for relaxed highway drives only. The ARAI claimed fuel economy of Tata Nexon is pegged at 17.4 kmpl for the manual and 16 kmpl for the AMT.

Nexon Interior

Like the exterior, the interior design of the Nexon looks good. The floating touchscreen infotainment system hosts modern connectivity features like Apple CarPlay and Android Auto. The flat-bottom steering wheel is inspired from the Altroz and the instrument cluster with a digital LCD panel is lifted from Tiago and Tigor. That said, even though these digital instrument clusters are a rage these days, we feel that nothing beats the good old analogue dials. Although the unit used in Harrier or Altroz could have been a welcome addition

NEXON SAFETY

Tata Nexon has bagged a full 5-star safety rating at Global NCAP. It scored 16.06 out of 17 points in adult passenger protection and 25 out of 49 in child passenger protection. The SUV also gets dual airbags, an anti-lock braking system with electronic brake-force distribution, electronic stability control, tyre pressure monitoring system, traction control, hill hold control and hill descent control.

HYUNDAI VANUE

* Ex-Showroom Price : 870400

Engine Engine Type mylage : 17-23 km/l combined

Kappa 1.2 MPi Petrol

Fuel System

-

Displacement(cc)

1 197

Max. Power(ps/rpm)

61 (83) @ 6 000

Max. Torque(kg.m/ rpm)

113.8 @ 4 000

tableTypeCol

Category	SUV
Product Label	1.2 Kappa MPi Petrol 5-Speed Manual
Model Name	VENUE
Seats	5

ENGINE SPECIFACTION

The 1.0-litre turbo GDi petrol engine produces 118bhp at 6,000rpm and 172Nm of torque at 1,500rpm. The turbo petrol engine is available with iMT and DCT transmission options. The powerful petrol engine will be offered in two variant options S(O) and SX(O).

SAFETY

Safety comes first in the new VENUE.

The new Hyundai VENUE isn't just built to excite you, it's built to keep you safe. By adding a host of senses to heighten your own, the new Hyundai VENUE is fully loaded with sophisticated safety features

INTERIOR

RENAULT KIGER

Rs.5.99 - 10.62 Lakh^*

Get On Road Price

Kiger RXE MT 999 cc, Petrol, Manual, ₹ 5.99 Lakh

19.1 kmpl

19 kmpl

Renaults specifications

Fuel Type	Petrol OR DIESAL
Petrol Mileage (ARAI)	18.24
Petrol Fuel Tank Capacity (Litres)	40.0
Petrol Highway Mileage	17.0
Emission Norm Compliance	\\bs6
Engine Type	1.0L TURBO
Displacement (cc)	999
Max Power	98.63bhp@5000rpm
Max Torque	152nm@2200-4400rpm
No. of cylinder	3
Valves Per Cylinder	4
Fuel Supply System	Multi Point Fuel Injection
Turbo Charger
TransmissionType	Automatic
Gear Box	CVT

Seats 5

Engine performance

SPORTY PERFORMANCE GUARANTEED

Go where your curiosity takes you with the Renault Kiger's new 1.0L turbo petrol engine. The car gives you the best of both, performance and fuel efficiency with multi-sense drive modes

Interior

RENOULT Kiger gets 4-star Global NCAP safety rating

Renault Kiger sub-4m compact SUV has achieved a 4-star rating from Global NCAP for adult occupant safety. It comes with dual front airbags as standard across all variants while the top-end trims get four airbags

kIA SONET

₹ 7.49 Lakh

Avg. Ex-Showroom price

SPECIFIACTION

Engine Type	1.5 L CRDi VGT
Displacement (cc)	1493
Max Power	113.43bhp@4000rpm
Max Torque	250nm@1500-2750rpm
No. of cylinder	4
Valves Per Cylinder	4
Fuel Supply System	CRDi
Turbo Charger
TransmissionType	Automatic
Gear Box	6-Speed
Drive Type	FWD
Fuel Type	Diesel
Diesel Fuel Tank Capacity (Litres)	45.0
Emission Norm Compliance	BS VI

MILAGE 18-24 km/l combined

SEATS 5

ENGINE

The Kia Sonet has 1 Diesel Engine and 2 Petrol Engine on offer. The Diesel engine is 1493 cc while the Petrol engine is 1197 cc and 998 cc . It is available with Automatic & Manual transmission.Depending upon the variant and fuel type the Sonet has a mileage of . The Sonet is a 5 seater 4 cylinder car and has length of 3995, width of 1790 and a wheelbase of 2500.

INTERIOR

Like the exterior, the interior design of the Nexon looks good. The floating touchscreen infotainment system hosts modern connectivity features like Apple CarPlay and Android Auto. The flat-bottom steering wheel is inspired from the Altroz and the instrument cluster with a digital LCD panel is lifted from Tiago and Tigor. That said, even though these digital instrument clusters are a rage these days, we feel that nothing beats the good old analogue dials. Although the unit used in Harrier or Altroz could have been a welcome addition

SAFETY

The Sonet comes with safety features like 6 Airbags, ABS with EBD, ESC with Hill Ascent Control, Vehicle Stability Management, ISOFIX child anchor, Front and rear parking sensors with a rear camera and tyre pressure monitoring system. These are quite modern safety equipment indicating a decent possible safety rating.

CONCLUSION:

From above studies & compared datA TATA NEXON is the best in class vehicle compared to engine performance and safety rating with other competitive vehicles, but interior and infotainment system could be better & petrol variant lags of mileage. If Mr. D. S. Pughazhyendhii can increase his budget I would recommend TATA Nexon Diesel Variant priced 10.5 lacs on road which suits best.

But considering his budget & parameters like Safety, transmission and ARAI mileage the best suited vehicle for Mr. D. S. Pughazhyendhii and his family which comprises his wife, 5-year old kid, his father & his mother is KIGER RXT(O) AMT