Benchmarking

AUTOMOTIVE BENCHMARKING

Benchmarking is the process of comparison of similar products on some dimensions of performance

Automotive Benchmarking is the process of analyzing the choices of similar products based on the selection factor and deducing it to final conclusion.

CASE

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

The above case of Mr. Pughazhyendhii leads to the following filters. They are

• The number of commuters is five including a child and hence the vehicle should be spacious with enough leg room
• He uses his car for his Daily office commute and a monthly trip to his native. This would give a total estimate of more than 2500km/month and 20000km/year.
• The budget is from 8-10 Lakhs and he is also fond of big cars
• Based on these underpinning factors the suggestion would be a choice of SUV Vehicle and
• Considering the long run of the vehicle the viable option would be the petrol variant which has better mileage and engine life.
• In a crowded city like Bengaluru, Automatic Gear transmission would be best suited but due to budget constraints and fuel efficiency Manual Transmission is preferred

Based on these requirements a detailed benchmarking is done to compare the specifications, advantages, and other considerable parameters

Comparison Parameters of the Car Models

PERFORMANCE

• Mahindra XUV and Renault Kiger are the front runners but Maruthi Suzuki Ertiga offers much more stable performance both on the city traffic and highway with multi-drive modes.
• Maruthi Suzuki Ertiga has better Engine power and torque only falling behind Mahindra XUV.
• The Reported ARAI Mileage shows Ertiga is far better and Mahindra falls behind because of its power-to-weight ratio.

SAFETY and COMFORT

CONCLUSION

Thus a detailed benchmarking is done and car mode is proposed based on the reports for this case