Benchmarking

AUTOMOTIVE BENCHMARKING REPORT

Benchmarking involves a structured comparison between similar products, services, or processes in some dimensions of performance. For example, it can be used to compare the availability and delivery features of a product and in this form often provides the basis for customer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking among competitors.

CASE

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note:

1. Pughazhyendhii is fond of big cars
2. Prepare a report explaining what is Bench-Marking
3. Compare at least 4 vehicles.
4. Provide a proper conclusion for the report, suggesting a single suitable vehicle among the comparison made with images.

PROPOSED CARS

• Based on the above-mentioned case, Mr. D.S. Pughazhyendhii should be taking all these key points into consideration when he intends to purchase a car.
• The no. of. Commuters are 5 including a child. There the car must be more spacious and with more leg room.
• Since he uses the car once a month for his native, and also for daily commuting to the office, the car will be running around 2000 km per month and 25000 km per year in an approximate.
• The budget is between 8 – 10 lakhs and also he is a very big fan of cars.
• Based on these factors into consideration, he should be choosing an SUV vehicle with a diesel variant.
• The proposed cars will be of good mileage and also would be of a manual transmission
• The cars proposed will be of maximized safety features added.
• Based on all these requirements, a detailed benchmarking report is carried out on the following cars

1. TATA NEXON

2. HYUNDNAI VENUE VERSION E 1.2 PETROL

3. KIA SONET VERSION HTK 1.2 PETROL

4. MARUTI SUZUKI BREZZA

Rating (Source: carwale.com)

Conclusion

Proposed car for Mr. D.S. Pughazhyendhii is TATA Nexon XE version in consideration of all these factors

1. Exciting and impactful design, proper no-nonsense SUV stance
2. A five-star NCAP safety rating ensure buyers get a very safe car
3. The powertrains offer a satisfying mid/top-end grunt for most situations
4. Despite the compact footprint, it is roomier than segment rivals
5. Nicely tned suspension offers apt damping at most speeds

Portified cabin: Nexon’s high-strength steel structure absorbs impact energy and protects the passenger during an unfortunate collision.

Dual front airbag: Driver and co-driver airbags as standard safety for crash protection.