Benchmarking
CASE STUDY
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
CUSTOMER'S REQUIREMENT
- 5-seater car needed as Mr. D.S. Pughazhyendhii has 5 members in his family.
- Automatic transmission will be better as He lives in Banglore which is a crowded City.
- Car with good mileage is required for daily office use.
- Good leg room and comfortable seats are preferred for long trips.
- His budget is 8 to 10 lakhs so the car should fall under his budget category.
He is fond of big Cars (Premium Hatchback, SUV, Sedan, and Crossovers are preferred)
Based on the customer's requirement here is the list of cars that meets the above criteria.
- Tata Nexon XE
- Maruti Brezza 2022
- Kia Sonet
- Hyundai Venue 2022
- Nissan Magnite
- Tata Punch
- Maruti Baleno 2022
- Renaul Kiger
- Honda Jazz
- Citreon C3
From the above list, we are considering four cars which meet most of the requirements of the customer. They are
- Tata Nexon XE
- Kia Sonet
- Maruti Brezza 2022
- Nissan Magnite
- Tata Nexon XE
On-Road Price in Bangalore ₹ 9.16 Lakh
Key features and Specifications of Tata Nexon
Pros of Tata Nexon
- Upmarket looks with five-star G-NCAP safety ratings
- Torquey and frugal engine
- Well-sorted ride and handling
- Spacious and feature-packed cabin
Cons of Tata Nexon
- Quality, fit, and finish can be better
- Fewer features compared to its competitors
- Kia Sonet
On-Road Price in Bangalore ₹ 8.61 Lakh
Key features and specifications of Kia Sonet
Pros of Kia Sonet
- Flamboyant styling - Great combination of modern and youthful looks with a rugged stance
- Refined motors/gearboxes - Peppy/smooth performance, good refinement, frugal
- Easy to drive - Compact size, steering that's light with reasonable feedback
- Good quality - Quality and fit/finish are on par with segment expectations
- Boot capacity - Reasonably sized boot
- Feature loaded - Offers Apple carplay and Android auto, Good quality speakers, All LED lights, and Connected features.
Cons of Kia Sonet
- The rear low is too small for 3 adults.
- Handling can be better
- Crumbles at high speeds
- Maruti Brezza 2022
On-Road Price in Bangalore ₹ 9.60 Lakh
Key features and specifications of Maruti Brezza
Pros of Maruti Brezza
- Gets segment-leveling features
- Spacious cabin with modern interior
- Tall seating and ease of driving
- Good mileage in the segment
- Quick, responsive engine and good handling
Cons of Maruti Brezza
- Engine lacks mid-range punch
- Top-end variants are expensive
- Boot space is small compared to its competitors
- Nissan Magnite XL Turbo
On-Road Price in Bangalore ₹ 9.67 Lakh
Key features and specifications of Nissan Magnite
Pros of Nissan Magnite
- Peppy performance from the 1.0L turbo-petrol engine
- Eye catchy looks
- Spacious cabin
- Premium features like 360 parking camera, wireless charger, wireless Android Auto & Apple CarPlay
- Good ground clearance in the segment
Cons of Nissan Magnite
- Slow steering
- Stiff ride quality
VERDICT
Based on the above benchmarking performed, Nissan Magnite XL Turbo CVT fulfills all the requirements of the customer. The features provided in this car are best in segment. It offers a spacious cabin which makes it perfect for long travel. The 1.0 litre turbo engine works phenominal with the CVT and makes easy to drive in city traffic. Its has also achieved 4 stars in G-NCAP rating. This makes Nissan Magnite a perfect car for Mr. D.S. Pughazhyendhii.
CONCLUSION
Benchmarking has been performed among Tata Nexon, Maruti Brezza, Kia Sonet and Nissan Magnite and the best suitable car as per the requirements of the customer has been selected.