Benchmarking

AUTOMOTIVE BENCHMARKING

REPORT:

Automotive benchmarking is basically a first level of vehicle development process in which there is a comparision(Dimensionally and performance wise) of products which are already available in the market and what better OEM'S can manufacture to acquire large volume of products to ther customers in the competitive market.

CASE:

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

REPORT:

From the above conditions of MR.Pughazhyendhii leads to the following.

• As MR.Pughazhyendhii's family consist of five member including a child so, the vehicle should be spacious and comfortable for a long journey.
• As he uses his cars for daily office routines and a monthly trip to his native place madurai he should consider a vehicle with diesel variant which helps in to save fuel cost with better mileage and maintenance.
• we would suggest him with a choise of SUV vehicle with automatic gear transmission due to he is residing at a crowded city like Bengaluru but due to the budget issue and fuel efficency manual transmission is preferred.

COMPARISION OF FOUR VEHICLES

INTERIOR

• TATA Nexon is the best among the group because of its spacious Cabin Interior with more Leg room for the rear passengers and suits best for the family drive by giving best seating for the fifth passenger.
• The Glove Box and Rear HVAC Vent are the standout features of TATA NEXON and also has improved sunvision and Instrument Panel Clusters with added utiliy holders along the side doors.
• Maxindra XUV has a better Plastic Interior trim quality and Dual tone variant of Hyundai Venue and material looks better whereas the Quality of XM variant Nexon is not superior compared to other models
• The Blue link connectivity App with smarphone from Hyundai Venue gives additional scoring for Venue among others

  INTERIORS & BOOT SPACE OF TATA NEXON

• 

• 

EXTERIOR

• TATA Nexon is a standout in this category and offers the maximum bootspace of 350 litres falling just behind EcoSport but Nexon provide way better ground clearence of 209mm which will be well suited for the Indian Roads
• The Facelift, Headlight and Tail Light are stylish in NEXON and gives a land rover discovery like front with beefy and bulky front end.
• The Lagged out ABC Pillars of TATA NEXON offers better head room among the other models.

SAFETY and COMFORT

• Almost all the models has same safety features of Dual Airbags, ABS with EBD, parking sensors, corner stability control but NEXON offers Dead pedal which comes very handy in the case of Pughazhyendhii for his frequent long drive.
• Apart from that Automatic Rain Sensing Wipers, Tyre pressure monitoring system are available in TATA NEXON 1.5XM within the price range
• TATA Nexon is the first Indian Model to recieve 5star NCAP Rating for its safety and crash test. Mahindra XUV also has a 5 star rating .

PERFORMANCE

• Maxindra XUV and Ford EcoSport are the front runners but TATA Nexon offers much stable performance both on the city traffic and highway with multi drive modes.
• Tata Nexon has Linear Power Delivery system and has better Engine power and torque only faling behind Maxindra XUV.
• The Reported ARAI Mileage shows Venue and Nexon are far better and Mahindra falls behind because of its power to weight ratio.

CONCLUSION

Based on the above report for the given case a detailed benchmarking is done successfully for Mr. Pughazhyendhii .