Benchmarking

Benchmark

Define:

In automobile industry benchmark involves a structural comparison between products, services or process on some dimensions of performance in same organization or in competitor’s organization to get best output.

Objective:

I am going to suggest a car to Mr. Pughazhyendhii of his requirements.

What are the requirements:

1. Budget 8 to 10 lakhs (on road).
2. It comprises of 5 members includes wife, 5-year-old child, father and mother.
3. Regular usage in heavy traffic.
4. Monthly once long travel.
5. He likes big cars.

What are the suggestions we have:

1. Hyundai Venue
2. Maruti Suzuki Vitara Brezza
3. Tata Altroz
4. Nissan Magnite
5. Mahindra XUV300.

Hyundai Venue

Version : Base model

Hyundai Venue [2019-2022] S 1.2 Petrol is the top model in the Venue [2019-2022] line up and the price of Venue [2019-2022] top model is ₹ 9.22 Lakhs. It returns a certified mileage of 17.52 kmpl. This S 1.2 Petrol variant comes with an engine putting out 82 bhp @ 6000 rpm and 114 Nm @ 4000 rpm of max power and max torque respectively. Hyundai Venue [2019-2022] S 1.2 Petrol is available in Manual transmission and offered in 4 colours: Denim Blue, Typhoon Silver, Fiery Red and Polar White.

Pro’s

• Quality Interiors
• Smooth gear box
• 4-star rating ASEAN NCAP

Cons

• Firm ride quality
• Not enough rear seat space

Maruti Suzuki

Version: Base variant(Lxi)

Maruti Suzuki Brezza LXi is the petrol variant in the Maruti Suzuki line up and is priced at ₹ 9.18 Lakhs. It returns a certified mileage of 20.1 kmpl. This LXi variant comes with an engine putting out 102 bhp @ 6000 rpm and 136.8 Nm @ 4400 rpm of max power and max torque respectively. Maruti Suzuki Brezza LXi is available in Manual transmission and offered in 5 colours: exuberant blue, Magma Grey, Sizzling Red, Splendid Silver and Pearl Arctic White.

Pros

• 4-star Rating in global NCAP
• Interior spacing is good
• Tall seating so better visibility of road

Cons

• Ride Quality at low-speed lags
• Pricing when compare to competitor we get only basic variant

Mahindra XUV300

Variant: Base Model(W4 1.2 Petrol)

The Mahindra XUV300 in Chennai starts from ₹ 9.84 Lakh and goes up to ₹ 17.16 Lakh. XUV300 is a Compact SUV, offered with a choice of 1197 cc Petrol and 1497 cc Diesel engine options. The XUV300 on road price in Chennai for 1197 cc Petrol engine ranges between ₹ 9.84 - 16.12 Lakh. For Diesel engine powered by 1497 cc on road price ranges between ₹ 11.20 - 17.16 Lakh.

Pros

• Comfortable ride quality
• Potent drive trains
• 5-star rating in global NCAP

Cons

• Interior fit and finish is not best in class
• Seating placements look disproportionate

Tata Altroz

Version: XMA Plus

Tata Altroz price starts at ₹ 7.35 Lakh and goes up to ₹ 12.44 Lakh (on-road Chennai). Altroz comes in 28 variants. Altroz top model price in petrol is ₹ 11.55 Lakh. Altroz base model price in diesel is ₹ 9.11 Lakh. Whereas the price of Altroz automatic version starts from ₹ 9.62 Lakh.

Pro’s

• Auto transmission (DCT)
• 5-star rating in global NCAP
• Very good driving manners
• Fantastic look and spacious cabin

Cons

• Not quick enough for enthusiasts
• Ride quality has to improve in off road areas

Nissan Magnite

Version: XV Premium Dual Tone

Nissan Magnite price starts at ₹ 7.01 Lakh and goes up to ₹ 12.82 Lakh (on-road Chennai). Magnite comes in 22 variants. Magnite top model price in petrol is ₹ 12.82 Lakh. Whereas the price of Magnite automatic version starts from ₹ 10.29 Lakh.

Pros

• Modern Design
• Spacious cabin
• 4- star rating in ASEAN NCAP
• Potent powertrain
• Compare to competitor offers more feature

Cons

• Slow Steering
• Heavy Controls

Review:

According to Pughazhyendhii requirements above showed cars are taken for comparison, in that most of them have almost same features and specifications. But I’ll suggest Tata altroz because of following reasons.

• It has the 5-star safety rating in global NCAP.
• In this budget we are getting automatic transmission which will be helpful in heavy traffics.
• Altroz is almost same size as SUV’s.
• Due to its design(Hatchback) it has better ride quality and easily drivable in on roads when compare to suv’s design.

Note:

If we have extra 30k budget I will go for Nissan Magnite, bcoz it offers more features and most importantly we get auto transmission. Due to the budget constraint Tata altroz Is the best for Pughazhyendhii.

Conclusion:

I suggest Tata Altroz will be the best for Mr. Pughazhyendhii requirements.