Benchmarking
Solution 1:-
UNDERBODY COATING and it's purpose
UNDERBODY COATING
Underbody coating are used to prevent the car bodies from rust and corrosion. It also protects from dust and moist regions such as improper road areas, off roads, muddy water in rainy seasons, these are like which damages the bottom area of cars and other vehicles. The underbody coating is generally applied by using sprays and paints in the automobile garages.
Types of Underbody coating:-
1. Rubberized Underbody coating
The Rubberized underbody coating is easy to apply and it preserves the underbody well, protecting it from scratches. It is also safe to use on wheel wells and quarter panels to have a soft rubbery finish which prevents from rust and moisture.
2. Polyurethane Underbody coating
This polyurethane underbody coating closes up splits and fractures on the underbody of the vehicle. It offers up good protection against corrosion and also bonds with the metal.
3. Wax Underbody coating
The wax underbody coating is cheap and very quick option for protection of the undercarriage to the vehicles. It is applicable for the secondary treatment of all protecting coatings. It is also applicable for repairing the coating of all underbodies after an accident.
4. Asphalt Based Automotive Undercoating
The Asphalt based undercoating which has better benefits over wax based undercoating. This undercoat will stick well to most of any surfaces and do a great job sealing out moisture and muddy roads. It is less expensive and protects up to 5 years and dries to a firm to hard coating.
Benefits of Underbody coating:
- Fights rust
It plays an important role in keeping corrosion at bay. Underbody coating can come in handy especially if you live near the sea, where there is too much humidity, and rusting is just one of those everyday things. You should also seriously consider undercoating if you reside in a place where it snows in winter.
- Absorbs noise
Very thick undercoating can soften the noises that reach the cabin. Since the undercoating is often made up of rubber it absorbs some of the rackets. The occupants of the car could spare themselves of the road noises – at least up to certain extend.
- Reinforcement
Underbody coating will offer additional reinforcement, protecting the underbody from water, road debris, gravel and small pebbles. There would also be a lesser chance for the factory coat to flake away.
- Prolong car’s life
Good undercoating not only defends the underbody from corrosion but also protects the engine and transmission as well! Less rusting coupled with slower wear and tear can surely add years to the lifespan of your vehicle. There would be fewer dents, dings and scratches on the undercarriage for you to fret about.
Disadvantages of Underbody coating:-
- Expensive
Undercoating works best for new cars. It can be pretty costly.
- Difficult task
Cars that have been used are already susceptible to road damage and rust will have already begun to set in. It is important to mention that undercoating will unfortunately not protect the car from damage that has already occurred, however it can stop any further damage from manifesting.
Solution:-2
Benchmarking is a process of measuring or comparing the performance of a company’s products, services, or processes with other business products which are in market.
The steps involve in the Benchmarking process:-
Case study:-
Benchmark with presently available cars in the market for the following case;
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
Here in this case study, Mr. D.S. Pughazhyendhii is an employee. He lives in a Bangalore city which is crowded and he will travel once a month to his native village with his family( his father and mother, his wife and son) from Bangalore to Madurai which 500kms range.
from this i would suggest him a car to him which he can feel comfortable to ride the car to his office and monthly travel with his family.
4 Cars can be suggested
1. TATA NEXON XE Diesel
2. MAHINDRA XUV 300 W4 1.5 Diesel
3. RENAULT KIGER RXT(o) Turbo MT
4. KIA SONET HTK 1.5
1. TATA NEXON XE DIESEL:-
Tata Nexon is a very good car, this car has a very good features, looking stylish, performance is very good, all over is very good SUV in an Indian market.
Price:- 8.60 Lakh INR
Pros of Nexon XE Diesel :-
- Very good Ground clearance
- Safety - 5-star rating on Global NCAP.
- Built quality
Cons of Nexon :-
- Need to have better quality in Parking camera, Charging point, Infotainment.
- Interior quality
- Low-end grunt from motor
Specifications of TATA NEXON XE DIESEL:-
| Engine |
1497 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC. 1.5L Turbocharged Revotorq |
| Fuel | Diesel |
| Maximum power ( bhp @ rpm ) | 108 bhp @ 4000 rpm |
| Maximum Torque (Nm @ rpm) | 260 Nm @ 1500 rpm |
| Mileage (ARAI) (kmpl) | 21.1 kmpl |
| Driving Range (Km) with Fuel Tank Capacity (litres) | 932 kms with 44 litres |
| Transmission | Manual - 6 Gears, Sport Mode |
| Length, width, height (mm) | 3993mm, 1811mm, 1606mm. |
| Ground clearance (mm) | 209mm |
| Bootspace (litres) | 350 litres |
Features of TATA NEXON XE DIESEL:-
| NCAP Rating | 5 Star (Global NCAP) |
| Airbags | 2 Airbags (Driver, Passenger) |
2. MAHINDRA XUV 300 W4 1.5 Diesel :-
Mahindra engines are known as the most fuel efficient and reliable engines in the market and can withstand long and tough working hours effortlessly. It is refined, smooth and surprisingly quiet for a diesel. And it has a solid mid-range as well. Be it driving in the city or cruising on the highway, the diesel with its 6-speed manual gearbox is a good fit.
Price:- 9.60 Lakh
Pros of MAHINDRA XUV 300 W4 1.5 Diesel :-
- It has good at interior, engine performance and comfortable ride.
- Safety- 5 star rating in Global NCAP.
- Maintenance cost is low and will have a good service.
Cons of MAHINDRA XUV 300 W4 1.5 Diesel :-
- Outdated dashboard design, it is not at good looks.
- We may feel uncomfortable legroom at back.
- Bootspace is decent, but can't expert for huge luggage.
Specifications of MAHINDRA XUV 300 W4 1.5 Diesel :-
| Engine |
1497 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC. 1.5L Turbo Diesel |
| Fuel | Diesel |
| Maximum power ( bhp @ rpm ) | 115 bhp @ 3750 rpm |
| Maximum Torque (Nm @ rpm) | 300 Nm @ 1500 rpm |
| Mileage (ARAI) (kmpl) | 20 kmpl |
| Driving Range (Km) with Fuel Tank Capacity (litres) | 840 kms with 42 litres |
| Transmission | Manual - 6 Gears |
| Length, width, height (mm) | 3995mm, 1821mm, 1627mm |
| Ground clearance (mm) | 180mm |
| Bootspace (litres) | 257 litres |
Features of MAHINDRA XUV 300 W4 1.5 Diesel:-
| NCAP Rating | 5 Star (Global NCAP) |
| Airbags | 2 Airbags (Driver, Passenger) |
3. RENAULT KIGER RXT(o) Turbo MT :-
The Renault Kiger has a decent build quality and classic looks like a premium product. This is French carmaker has added a compact SUV to its India line-up. It has packs in quite a lot of interesting highlights.
Price:- 8.92 Lakh
Pros of RENAULT KIGER RXT(o) Turbo MT:-
- Good-looking, affordable SUV.
- Stylish design with Turbo power engine.
- Sprightly performance and Very easy to drive in town.
Cons of RENAULT KIGER RXT(o) Turbo MT:-
- Limited shoulder room in second row.
- Feels uncomfortable and tight for three in the second row for adults.
- It misses out on a sunroof, which is a big drawback.
Specifications of RENAULT KIGER RXT(o) Turbo MT:-
| Engine |
999 cc, 3 Cylinders Inline, 4 Valves/Cylinder, DOHC. 1.0L Turbo |
| Fuel | Petrol |
| Maximum power ( bhp @ rpm ) | 99 bhp @ 5000 rpm |
| Maximum Torque (Nm @ rpm) | 160 Nm @ 2800 rpm |
| Mileage (ARAI) (kmpl) | 20.5kmpl |
| Driving Range (Km) with Fuel Tank Capacity (litres) | 800kms with 40 litres |
| Transmission | Manual - 5 Gears |
| Length, width, height (mm) | 3991mm, 1750mm, 1605mm |
| Ground clearance (mm) | 205mm |
| Bootspace (litres) | 405litres |
Features of RENAULT KIGER RXT(o) Turbo MT:-
| NCAP Rating | 4 Star (Global NCAP) |
| Airbags | 4 Airbags (Driver, Front Passenger, Driver Side, Front Passenger Side) |
4. KIA SONET HTK 1.5 :-
The Kia Sonet, which is based on the Hyundai Venue, took the market by storm and became one of the most selling sub-compact SUVs.
Price:- 9.69 Lakh
Pros of KIA SONET HTK 1.5:-
- It has more premium features.
- It has aggressive design and stylish look
- Boot capacity - Reasonably sized boot good for occupants to last seven days
Cons of KIA SONET HTK 1.5:-
- Never feels settled, bounces at high speeds under full load.
- The rear bench is a squeeze for anything more than two adults.
- Rear visibility is hampered by the chunky C-pillars and compact rear windscreen.
Specifications of KIA SONET HTK 1.5:-
| Engine |
1493 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC 1.5L CRDi |
| Fuel | Diesel |
| Maximum power ( bhp @ rpm ) | 99 bhp @ 4000 rpm |
| Maximum Torque (Nm @ rpm) | 240 Nm @ 1500 rpm |
| Mileage (ARAI) (kmpl) | 24.1kmpl |
| Driving Range (Km) with Fuel Tank Capacity (litres) | 1084.5km with 45litres |
| Transmission | Manual - 6 Gears |
| Length, width, height (mm) | 3995mm, 1790mm, 1625mm |
| Ground clearance (mm) | 205mm |
| Bootspace (litres) | 392litres |
Features of KIA SONET HTK 1.5:-
| NCAP Rating | 3 star(Global NCAP) |
| Airbags | 4 Airbags (Driver, Front Passenger, Driver Side, Front Passenger Side) |
Comparing the above cars, to suggest the best suitable car for Mr. D.S. Pughazhyendhii and his family ...
| Model | TATA NEXON XE Diesel | MAHINDRA XUV 300 W4 1.5 Diesel | RENAULT KIGER RXT(o) Turbo MT | KIA SONET HTK 1.5 |
| Engine |
1497 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC 1.5L Turbocharged Revotorq |
1497 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC 1.5 Turbo Diesel |
999 cc, 3 Cylinders Inline, 4 Valves/Cylinder, DOHC 1.0L Turbo |
1493 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC 1.5L CRDi |
| Fuel | Diesel | Diesel | Petrol | Diesel |
| Maximum power ( bhp @ rpm ) | 108 bhp @ 4000 rpm | 115 bhp @ 3750 rpm | 99 bhp @ 5000 rpm | 99 bhp @ 4000 rpm |
| Maximum Torque (Nm @ rpm) | 260 Nm @ 1500 rpm | 300 Nm @ 1500 rpm | 160 Nm @ 2800 rpm | 240 Nm @ 1500 rpm |
| Mileage (ARAI) (kmpl) | 21.1kmpl | 20kmpl | 20.5kmpl | 24.1kmpl |
| Driving Range (Km) with Fuel Tank Capacity (litres) | 932km with 44litres | 840km with 42litres | 800km with 40litres | 1084.5km with 45litres |
| Transmission | Manual - 6 Gears, Sport Mode | Manual - 6 Gears | Manual - 5 Gears | Manual - 6 Gears |
| Length, width, height (mm) | 3993mm, 1811mm, 1606mm | 3995mm, 1821mm, 1627mm | 3991mm, 1750mm, 1605mm | 3995mm, 1790mm, 1625mm |
| Ground clearance (mm) | 209mm | 180mm | 205mm | 205mm |
| Bootspace (litres) | 350litres | 257litres | 405litres | 392litres |
| NCAP Rating | 5 Star (Global NCAP) | 5 Star (Global NCAP) | 4 Star (Global NCAP) | 3 Star (Global NCAP) |
| Airbags | 2 Airbags (Driver, Passenger) | 2 Airbags (Driver, Passenger) | 4 Airbags (Driver, Front Passenger, Driver Side, Front Passenger Side) | 4 Airbags (Driver, Front Passenger, Driver Side, Front Passenger Side) |
Conclusion:-
Here, I'm suggesting the TATA NEXON XE DIESEL to Mr. D.S. Pughazhyendhii. Because the TATA NEXON has the most high-strength steel structure absorbs impact energy and protects the passenger during an unfortunate collision. Driver and co-driver airbags as standard safety for crash protection.
Nexon puts the safety of your child on utmost priority. So, you can enjoy peace of mind as you drive. Emergency Brake assist, Electronic Traction Control, Roll- over Mitigation, Emergency Brake assist, Hill Hold Control, Electronic Brake Pre-fill and Brake Disc Wiping.
All these features gives a safety ride to Mr. D.S. Pughazhyendhii and his family. This car gives him comfort, rigid, a good performance both his office and an outing with his family. And also this car has 5 star rating safety so he can be free and safe when he is enjoying the trip for a every month.