Benchmarking
AIM -
To prepare a report explaining what is benchmarking, compare at least 4 vehicles and provide a proper conclusion for the report, suggesting a suitable vehicle among the comparison made.
BENCHMARKING -
Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, “best in class.” The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.
That might mean tweaking a product’s features to more closely match a competitor’s offering, or changing the scope of services you offer, or installing a new customer relationship management (CRM) system to enable more personalized communications with customers.
There are two basic kinds of improvement opportunities: continuous and dramatic. Continuous improvement is incremental, involving only small adjustments to reap sizeable advances. Dramatic improvement can only come about through reengineering the whole internal work process.
STEP-BY-STEP BENCHMARKING
Benchmarking is a simple, but detailed, five-step process:
-- Choose a product, service, or internal department to benchmark.
-- Determine which best-in-class companies you should benchmark against, which organizations you’ll compare your business
to.
-- Gather information on their internal performance, or metrics.
-- Compare the data from both organizations to identify gaps in your company’s performance.
-- Adopt the processes and policies in place within the best-in-class performers.
Benchmarking will point out what changes will make the most difference, but it’s up to you to actually put them in place.
In order to benchmark anything, you need to have quantitative data available to study. That means breaking down internal
processes to calculate performance metrics. Quantify everything, because only quantifiable information can be accurately
compared.
BENEFITS -
In addition to helping companies become more efficient and profitable, benchmarking has other benefits, too, such as:
-- Improving employee understanding of cost structures and internal processes
-- Encouraging team-building and cooperation in the interests of becoming more competitive
-- Enhancing familiarity with key performance metrics and opportunities for improvement company-wide
In essence, benchmarking helps employees understand how one small piece of a company’s processes or products can be the key to major success, just as one employee’s contributions can lead to a big win.
REQUIREMENT -
Benchmark with presently available cars in the market for the following case.
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
In my view,
I would suggest Diesel Engine Vehicle, SUVs and Sedans is preferrable.
SUGGESTIBLE CARS -
1. Tata Nexon
2. Hyundai Venue
3. Maruti Suzuki Vitara Brezza
4. Ford Eco Sports
--- TATA NEXON
Pros:
1. Best in class safety package
2. Powerful engines (petrol & diesel)
3. Ride and feels like a big vehicle
Cons:
1. Quality of plastic inside the cabin
2. Sluggish infotainment
3. Slightly hard ride
MODELS / TATA NEXON
SPECIFICATIONS
ARAI Mileage 21.5 kmpl
Engine Displacement (cc) 1497
Max Torque (nm@rpm) 260Nm@1500-2750rpm
Transmission Type Automatic
Fuel Tank Capacity 44
Max Power (bhp@rpm) 108.5bhp@4000rpm
Seating Capacity 5
Boot Space (Litres) 350
Body Type SUV
Safety 16.06/17
--- HYUNDAI VENUE
Pros:
1. Ease of driving on offer
2. Three different engine options
3. Feature loaded
Cons:
1. Isn't as big as rivals
2. No diesel automatic on offer
3. 1.2 petrol is weak on punch
MODELS / HYUNDAI VENUE
SPECIFICATIONS
ARAI Mileage 18.14kmpl
Engine Displacement (cc) 998
Max Torque (nm@rpm) 171.6Nm@1500-4000rpm
Transmission Type Automatic
Fuel Tank Capacity 45
Max Power (bhp@rpm) 118.35bhp@6000rpm
Seating Capacity 5
Boot Space (Litres) 350
Body Type SUV
Safety 4 stars NCAP rating
--- MARUTI SUZUKI VITARA BREZZA
Pros:
1. Peppy & efficient 1.5 petrol
2. Good value for money
3. Neutral ride, easy to drive
Cons:
1. No more diesel option
2. Rivals offer more space
3. Design is not attractive as before
MODELS / MARUTI SUZUKI VITARA BREZZA
SPECIFICATIONS
ARAI Mileage 18.76kmpl
Engine Displacement (cc) 1462
Max Torque (nm@rpm) 138Nm@4400rpm
Transmission Type Automatic
Fuel Tank Capacity 48
Max Power (bhp@rpm) 103.26bhp@6000rpm
Seating Capacity 5
Boot Space (Litres) 328
Body Type SUV
Safety 12.51/17
--- FORD ECO SPORTS
The Ford Ecosport is considered as one of the best sub-4m compact SUVs currently on sale in the Indian market. The car gets
powerful and refined engines and also comes with an aggressive and appealing design language. If you in the market to buy a new compact SUV and wondering if the Ecosport is the best of all.
Pros:
1. Build Quality
2. Powerful and Responsive Engines
3. Looks
4. Driving Dynamics
5. Long List Of Safety Features
Cons:
1. Not So VFM
2. Feels Dated
3. Stiff Suspension Setup
4. Narrow Second Row
5. Thick A-Pillar Causes Blind Spot
MODELS / FORD ECO SPORT
SPECIFICATIONS
ARAI Mileage 21.7kmpl
Engine Displacement (cc) 1498
Max Torque (nm@rpm) 215Nm@1750-2500rpm
Transmission Type Manual
Fuel Tank Capacity 52
Max Power (bhp@rpm) 98.63bhp@3750rpm
Seating Capacity 5
Boot Space (Litres) 352
Body Type SUV
Safety 4 stars NCAP rating
COMPARISON -
MODELS /
SPECIFICATIONS TATA NEXON HYUNDAI VENUE MARUTI SUZUKI VITARA BREZZA FORD ECO SPORT
ARAI Mileage 21.5 kmpl 18.14kmpl 18.76kmpl 21.7kmpl
Engine Displacement (cc) 1497 998 1462 1498
Max Torque (nm@rpm) 260Nm@1500-2750rpm 171.6Nm@1500-4000rpm 138Nm@1400rp 215Nm@1750-2500rpm
Transmission Type Automatic Automatic Automatic Manual
Fuel Tank Capacity 44 45 48 52
Max Power (bhp@rpm) 108.5bhp@4000rpm 118.35bhp@6000rpm 103.26bhp@6000rpm 98.63bhp @3750rpm
Seating Capacity 5 5 5 5
Boot Space (Litres) 350 350 328 352
Body Type SUV SUV SUV SUV
Safety 16.06/17 4 4 stars NCAP rating 12.51/17 4 stars NCAP rating
CONCLUSION --
I would suggest Tata Nexon for Mr. D.S. Pughazhyendhii family, Nexon is a excellent offering which is safest car in its segment. It is also value for money product with class leading features.