Project

Benchmarking

Aim:

To Benchmark with present available cars in market for Mr.D.S.Pughazhyendhii.

Things to consider before suggesting car for Mr.D.S.Pughazhyendhii:

After analysing many factors three cars are iterated based on many factors such as safety,fuel economy and pricing.

Bangalore being a highly populated city, it is must to opt for a car with higher fuel efficiency.
Mr.D.S.Pughazhyendhii should choose Diesel engine considering the fuel efficiency it offers for the price point.
As Mr.D.S.Pughazhyendhii’s family consists of 5 members so it is advisable not to choose a hatchback.
His budget should be well below 10L.
He goes for his native place(500kms) once in a month, hence there is a need for better boot space, leg room and head room. Again hatchback is not an option.
As he is fond of big cars, he may go for Compact SUVs or SEDANs

Cars iterated to suit Mr.D.S.Pughazhyendhii\'s needs:

Dzire over other two cars:

When considering his budget one could easily end up with India’s highest selling car of 2018 the Maruti Suzuki Dzire.
As Dzire provides 28.4 kmpl for Diesel variant, this one is best for commuting in Bangalore traffic.
The pricing is well within his budget of 10L.
Customer ratings are excellent. Got better boot space, auto transmission as well.

When performance is considered-Tata Nexon:

Tata Nexon having higher displacement of 1.5L,it delivers massive 108.5 bhp and 260 Nm torque which is class leading.
Tata Nexon\'s class leading ground clearance of 209mm out performs Dzire\'s 170mm and Vitara Brezza\'s 198mm. Higher ground clearance is suited for Indian road conditions.

When safety is considered-Dzire:

Despite Dzire AMT VDi priced well below 10L, Dzire has almost all basic safety addons which other two variants dont have (other two cars\' top end variants features all safety features,but costs more than 10 lakhs).
Maruti Suzuki Dzire gets ABS, dual airbags and ISOFIX mounts as standard features on all variants.

Styling and Looks:

When it comes to styling,all the three cars look appealing.
Vitara Brezza being muscular and sporty, Nexon being trendy and Dzire beign curvy it comes down to the user\'s preference.

The Bottomline:

All the three cars are iterated to fit into Mr.D.S.Pughazhyendhii’s check boxes.

When safety, fuel efficiency, better resale value and better customer support are his prime concern, he should go with Dzire (AMT VDI).
When performance and trendy looks are his prime concern, he should opt for Tata Nexon (1.5 Revotorq XM).
When styling, muscular looks, better resale value and better customer support are his prime concern, he should opt for Vittara Brezza (VDi).

Ship work like this
in your own course.