BENCHMARKING

BENCHMARKING

CASE- Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises of five members including his wife, five-year-old boy, his father and mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. He is also fond of big cars.

We have to suggest him with options using which he could buy a suitable car for his family.

So let’s just calculate how many kilometres he will travel per year.

Let’s just consider his office is around 10Km away from home because most of the people prefer to live nearby office & that becomes more probable if they are living in Bangalore.

Per month travelling = [(500 + 500)Km (For their native place Madurai)] + [10 + 10 + 4 (extra Km) x 24 (Working Days) + (12Km x 4) (average for weekend)]

Per month travelling = 1000Km + [24 x 24 + 48]

Per month travelling = 1000 + 576 + 48 = 1624Km/month

Per Year travelling = 1624 x 12 = 19488Km/Yr

Data may vary but I tried to took the maximum km he could travel according to his requirement.

Now for selecting the suitable car we will go for Benchmarking.

Benchmarking: Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, aka “best in class.” The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.

Types of Benchmarking:

1. Internal benchmarking is a comparison of a business process to a similar process inside the organization.
2. Competitive benchmarking is a direct competitor-to-competitor comparison of a product, service, process, or method.
3. Functional benchmarkingis a comparison to similar or identical practices within the same or similar functions outside the immediate industry.
4. Generic benchmarkingbroadly conceptualizes unrelated business processes or functions that can be practiced in the same or similar ways regardless of the industry.

But here we have to use Competitive benchmarking for selection of Car.

Now the parameters which we took to do benchmarking:

• Petrol/Diesel Engine
• Mileage
• Horsepower
• Torque
• Power to Wheel
• Weight
• Fuel Capacity
• Price
• Transmission Type
• Air Bags
• Safety Value by NCAP
• Maintenance Cost
• Boot Space

SEDANS

CARS Þ PARAMETERS ß	HYUNDAI Verna VT VT 1.4 E	MARUTI SUZUKI Dzire Zdi / ZXI Plus	TATA Tigor XZ Plus Diesel / XZA Plus Petrol	FORD Aspire Titanium Diesel / Titanium Plus
Engine Type	Petrol	Diesel / Petrol	Diesel / Petrol	Diesel / Petrol
Mileage	19.1Kmpl	28.4Kmpl / 22Kmpl	24.7Kmpl / 20.3Kmpl	26.1Kmpl / 19.4Kmpl
Fuel Capacity	45 Ltr	37 Ltr / 37 Ltr	35Ltr / 35Ltr	40Ltr
Engine Displacement	1368 cc	1248 cc / 1197cc	1047 cc / 1199 cc	1498 cc / 1194 cc
Transmission System	Manual	Manual / Manual	Manual / Automatic	Manual / Manual
Horsepower	98.6bhp@6000rpm	73.75bhp@4000rpm / 81.80bhp@6000rpm	69bhp@4000rpm / 83.81bhp@6000rpm	99.23bhp@3750rpm / 94.93bhp@6500rpm
Torque	132.38Nm@4000rpm	190Nm@2000rpm / 113Nm@4200rpm	140Nm@1800-3000rpm / 114Nm@3500rpm	215Nm@1750-3000rpm / 120Nm@4250rpm
Weight	1084 Kg	970Kg / 885Kg	1120Kg / 1035-1062Kg	1053-1080Kg / 1016-1043Kg
Boot Space	480 Ltr	378 Ltr / 378 Ltr	419Ltr / 419Ltr	359Ltr / 359Ltr
Maintenance Cost	21,535 for 5yrs	28,130 for 5yrs / Same for Petrol Version	50,600 for 5yrs	26,141 for 6yrs
Air Bags	Driver & Passenger	Present / Driver & Passenger	Driver & Passenger	Driver & Passenger / Driver, Passenger & Side front
Other Features	ISOFIX child safety mounts, Clutch Footrest, Eco Coating Technology, ABS, Alloy Wheels	ABS, Child safety lock and many more basic feature, Alloy Wheels	Rear Defogger, Touch screen display & Alloy Wheels	Alloy Wheels, ABS, Push Ignition etc.
Pros	Refreshed styling, Engine options, improved dynamics, refinement	Practicality, Equipment, Interior quality	JTP variant is mad fun, loaded to the gills, unconventional design, large boot	Value for money, safety package, fun-to-drive
Cons	Price, inert steering	Price, limited rear headroom	Non-JTP versions are dull to drive, interior quality not the best in places	Average cabin space, plastic quality, no mid-spec AT
Safety Star by NCAP	Less than 5 because of 2 airbags only	4 Star	4 Star	3 Star
Price	9.94 Lakh	9.73Lakh / 10Lakh	9.44Lakh / 9.99Lakh	9.8Lakh / 9.44Lakh

Now for fuel option we have two types Diesel & Petrol

There are pros and cons of petrol & diesel both.

Petrol	Diesel
Cost of petrol (75.61) is 7-8 Rs. Higher than diesel Cost of petrol car is somewhere 1-2 lakhs cheaper than Diesel Car so even if you bought diesel car you will recover let say 1 lakh amount in 5 Yrs according to current price of fuels. Less Power and torque. Very good NVH	Cost of diesel= Rs 68.26 Costlier than petrol but Mileage is better than petrol because of good fuel burning efficiency. More power & torque which results in smooth driving It’s engine produce los of vibration noise and harshness.

Petrol vs Diesel

From above discussion I would refre him to go for diesel car because Mr. Pughazhyendhii requirements for driving is around more than 20,000 Km/Yr and for that much driving diesel fuel will be efficient.But if he dont like more NVH then he can easily opt for petrol but it may cost him Rs. 20,000 on fuel more, per year.

Manual vs Automatic

Now as in market there are two types of transmission Manual & Automatic.So going for the automatic transmission may cost him 50k to 60k more so if he is very fond of automatic transmission then he can get it in TATA TIGOR XZA Plus Petrol but I would refer him to go for Manual transmission as it is less in cost and easily operatable and in his price segment mostly cars are manual except few.

Also changing and repairing of automatic transmission gear box cost more.

Now if Mr. Pughazhyendhii choose to buy a diesel car then lets compare diesel sedan first.

• Displacement

Dispalcement is an important factor to describe the power or fuel economy produce by an engine.

So, here TATA Tigor XZ plus Diesel has less cc comparatively so, its fuel economywill be higher & in dzire Zdi the cc is somewhere b/w Ford aspire & tigor so you can consider it as both good fuel economy with power. In ford Aspire cc is very High hence power will be more but fuel economy will be less. So, Dzire wins here.

• Fuel Capacity- Aspire(40L) > Dzire(37L) > Tigor(35L)

But Fuel capacity x Mileage = Dzire > Aspire > Tigor.

• Horsepower

Aspire has more HP at less rpm i.e. it can carry load at less rpm hence drive smoothly gives good mileage too & achieve High power at less rpm than Dzire & Tigor. Dzire is good because Dzire produce more power at same rpm as compare to tigor.

Aspire > Dzire > Tigor

• Torque

Aspire gives more torque than Tigor & Dzire. Dzire lies in between as dzire torque is close enough to aspire & producing more fuel economy than aspire then Dzire should be the choice.

Torque-- Aspire > Dzire > Tigor

• Weight – Tigor > Aspire> Dzire Having less weight & dimension is quite good for city driving.
• Boot space- Tigor > Dzire > Aspire
• Maintenance Cost-- Tigor > Dzire > Aspire car’s who took less maintenance cost is always preferable.
• CONCLUSION

So, By above discussion I came to the conclusion that I will suggest him to buy MARUTI SUZUKI Dzire Zdi in Diesel* sedan variant.

Now for petrol variant sedans If Mr. pughzyendii wants to buy a perol car then.

Options- HYUNDAI Verna VT VT 1.4 E, MARUTI SUZUKI Dzire ZXI plus, TATA Tigor XZA Plus Petrol, Ford Aspire titanium plus.

Mileage--> Dzire > Tigor > Aspire > Verna

Fuel Capacity-->Verna > Dzire > Aspire > Tigor

Engine Displacement-->Verna > Tigor > Dzire > Aspire

Horse Power-->Verna > Aspire > Tigor ≥ Dzire

Torque -->Verna > Aspire > Dzire > Tigor

Weight-->Verna > Tigor > Aspire > Dzire

Boot space-->Verna > Tigor > Dzire > Aspire

Maintenance Cost-->Verna > Aspire > Dzire > Tigor

CONCLUSION: By above Comparisons I will suggest him to buy Swift Dzire ZXI plus petrol because it’s torque value is good comparatively hence will give good mileage. The amount of kilometre he has to travel, acoording to that I am taking mileage a priority factor & being a family man I must say this car comes with more safety feature than other.

So, Swift Dzire ZXI plus petrol Should be the choice.

SUV/CROSSOVER

CARS Þ PARAMETERS ß	HONDA WRV Edge Edition i-VTECS	MAHINDRA KUV 100NXT D75 / G80 K8 Dual Tone	MARUTI Vitara Breeza LDi	HYUNDAI Venue E Diesel / S	FORD Ecosport 1.5 Petrol Ambient	TATA Nexon 1.5 Revotorq XE / 1.2 Revotron XM
Engine Type	Petrol	Diesel / Petrol	Diesel	Diesel / Petrol	Petrol	Diesel / Petrol
Mileage	17.5 kmpl	25.32 kmpl / 18.15 kmpl	24.3 kmpl	23.7 kmpl / 17.52 kmpl	17 kmpl	21.5 kmpl / 17 kmpl
Fuel Capacity	40 Liters	35 Liters / 35 Liters	48 Liters	45 Liters / 45 Liters	52 Liters	44 Liters / 44 Liters
Engine Displacement	1199 cc	1198 cc / 1198 cc	1248 cc	1396 cc /1197 cc	1497 cc	1497 cc / 1198 cc
Transmission System	Manual	Manual / Manual	Manual	Manual /Manual	Manual	Manual / Manual
Horsepower	88.7bhp@6000rpm	77bhp@3750rpm / 82bhp@5500rpm	88.5bhp@4000rpm	89bhp@4000rpm / 82bhp@6000rpm	121.36bhp@6500rpm	108.5bhp@3750rpm / 108.5bhp@5000rpm
Torque	110Nm@4800rpm	190Nm@1750-2250rpm / 115Nm@3500-3600rpm	200Nm@1750rpm	220 Nm / 115 Nm	150Nm@4500rpm	260Nm@1500-2750rpm / 170Nm@1750-4000rpm
Weight	1084kg	1875 kg / 1875Kg	1175kg	1058Kg / 1055kgs	1220Kg	1305Kg / 1252Kg
Boot Space	363 Litres	243 / 243 Litres	328-litres	350 L / 350 L	352-litres	350 L
Maintenance Cost	Rs. 33,472 for 6 Yrs.	Rs. 18,580 for 6 Yrs. / Rs. 18,580 for 6 Yrs.	Rs. 44,537	Rs. 14,371 for 5 years / Same	Rs. 26,708	Rs. 15,810 for 4 Yrs / Same
Air Bags	Driver and Passenger	Driver and Passenger / Driver and Passenger	Driver and Passenger	Driver and Passenger / Driver and Passenger	Dual airbags	Driver and Passenger / Driver and Passenger
Other Features	Alloy Wheels, Power window, speakers 4, ABS, etc.	Dual Tone Dashboard, Infotainment system with 17.8 cm touch screen, Mahindra bluesense app compatibility, 2 tweeters.	ABS, Anti theft system, 4 speakers, Parking Sensors, Dual trip meter	Rear AC ducts Power window front rear etc / Fabric upholstery, ABS, Anti theft System etc	Rear parking sensors, Power windows (all four), Bluetooth Connectivity, MP3 AUX and USB, ABS with EBD	Fabric upholstery, ABS, EBD, Anti theft system etc / Power window front rear, 4 speakers, Central Locking,Parking Sensor Rear etc
Pros	Sunroof! Looks sportier than Jazz, Large 363-litre boot, Great view out makes city driving easy, Efficient die sel engine	Design, price, features, space, 6 Seater	Exterior design, interior design, features, road dynamics, Price	Attractive pricing (introductory), Youthful exterior design, Easy ingress/egress, Spot-on ergonomics, First-in -segment e-SIM tech, Peppy and smooth 3-cylinder petrol, Comfort-oriented suspension setup,	Nicely loaded lineup, great engine options and great handling	Funky looks grab a lot of attention: elements such as the dual-tone roof and the large 16-inch alloys stand ou t, Harman-tuned 8-speaker music system is a delight; easily the best in class, Practicality isn\'t compromised on - the cabin, as well as the boot, is spacious, Punchy diesel engine offers a nice blend of fun and frugality
Cons	Touch controls for A/C annoying, Rear seats are not comfortable, Suspension gets very bouncy above 80kmph	Engine noise	overall interior quality, less powerful engine	Does not have brawny SUV-ish design characteristics, Lighter interior colours not available as standard, Stric tly a 4-seater, Weird variant lineup (SX+ DCT does not get rear wiper!), Brake pedal feel could be better	Second row can get a little bumpy, there\'s no diesel automatic variant and loaded variants get a little pricey	1.2-litre turbo-petrol is noisy; feels uninvolving to drive, Few rough edges inside-out need ironing out
Safety Star by NCAP	5 Star	--	4 star on adult occupant & 2 star on rear child occupant safety	4 star expected	4 in frontal crash test and 5 in side crash test	5 star for adult & 3 star for child occupant
Price	9.85 Lakh	9.89 / 8.73 Lakh	9.43 Lakh	9.58/8.91 Lakh	9.67 Lakh	9.74 / 9.53 Lakh

Now let\'s consider some SUV & Crossover for the Case:

From above selected cars let\'s first compare the diesel segment.

In diesel segment we have 4 CARS--> Mahendra KUV 100NXT D75 dual tone, Maruti Vitara breeza LDi, Hyundai Venue E diesel, TATA Nexon 1.5 Revotorq XE

Mileage--> KUV 100 > Breeza = Venue = Nexon = Eco sport

Fuel Capacity--> Breeza > Venue > Nexon > KUV 100

But Fuel capacity x Mileage = Breeza > Venue > Nexon > KUV 100

Engine Displacement--> Nexon > Venue > Breeza > KUV 100

Transmission System--> All are Manual.

Horsepower--> Nexon > Venue > Breeza > KUV 100

Torque--> Nexon > Venue > Breeza > KUV 100

Weight--> KUV 100 > Nexon > Breeza > Venue

Boot Space--> Nexon = Venue > Breeza > KUV 100

Maintenance Cost--> Breeza > Venue > Nexon > KUV 100

CONCLUSION:

Now to choose in between these 4 I will suggest him to go for moderate torque value so that they could get more fuel economy & moderate horsepower whic give him quite good pickup and overtaking ability. So, Hyundai Venue E diesel will be the best option to go for in diesel SUV segment.It also has good amount of cargo space which facilitates him on his Trip.

Now coming to the Petrol segment of SUV & Crossovers.

Here we have 5 options.

1. HONDA WRV Edge Edition i-VTECS
2. MAHINDRA KUV 100 NXT G80 K8 Dual Tone
3. HYUNDAI Venue S
4. FORD Ecosport 1.5 Petrol Ambient
5. TATA Nexon1.2 Revotron XM

Mileage--> KUV 100 > Venue > WRV Edge ≥ Ecosport > Nexon

Fuel Capacity--> Ecosport > Venue > Nexon > WRV Edge > KUV 100

But Fuel capacity x Mileage = Ecosport > Venue > Nexon > WRV Edge > KUV 100

Engine Displacement--> Ecosport > WRV Edge > KUV 100 = Nexon > Venue

Transmission System--> All are Manual.

Horsepower--> Ecosport > Nexon > WRV Edge > KUV 100 = Venue

Torque--> Nexon > Ecosport > Venue > KUV 100 > WRV Edge

Weight--> KUV 100 > Nexon > Ecosport > WRV Edge > Venue

Boot Space--> WRV Edge > Ecosport > Nexon = Venue > KUV 100

Maintenance Cost--> WRV Edge > Ecosport > Nexon > KUV 100 > Venue

CONCLUSION :

Now by comparison I would suggest him to buy TATA Nexon1.2 Revotron XM because Nexon Mileage is less but near to the other cars but the other feature like torque is good enough in the car as we know he has to ride once in a month to madurai with family & with cargo weight so good amount of torque provide him good pulling capacity.Also it has good amount of horse power for nice pickup & smooth driving. It also has very good boot space, nice design, mediocre weight and great safety value given by NCAP(5 star for adult & 3 star for children).