Project 2 - Supply and Demand Gap Analysis

Objective: The aim of this project is to identify the root cause of the supply-demand gap of cabs to and fro airport.

Introduction: if these are the problems faced by customers, these very issues also impact the business of Uber. If drivers cancel the request of riders or if cars are unavailable, Uber loses out on its revenue.Supply-demand gap analysis is to identify the root cause of the problem (i.e. cancellation and non-availability of cars to and from the airport) and recommend ways to improve the situation. recommend ways to improve them.

Problem statement: Uber is facing driver cancellation and non- availability of cabs to and fro airport leading to
impact on the business and loss of potential revenue.

Methodology:

- Data collection and cleaning
- Data exploration and analysis
- Outcome and recommendations

Recomendations:

- Provide incentives for airport trips during peak time.

- Assigning few extra cabs specially to the airport trips.

Conclusions: Fixing a base price for drivers idle time in the airport or to come back to the city without
any passenger. Promote continuous trip to airport with incentives.