Benchmarking
Bench-Marking can be defined as the first step of an automobile OEM in their idea of creating a new car which explains what are the constrains in their idea such as the targeted market, affortability and features encorparated in their design and also comparision with other compitators in the market.
Bench-Marking can be classified into 2 sub-divisions
Bench-marking 1
Bench-marking 2
Bench-marking 1 explains about the overall comparison of the car in the segment that is targeted
for example- the undercoating of different compitator cars, exterior metal composition, features and realiability.
Bench- marking 2 explains in details about the various elements and their dimensions, material to be used , weight, new parts to be designed, parts that can carryover from parent car.
Case study
Introduction-
As we know from the information provided that Mr. D.S. Pughazhyendhii was a married man who lives in Bangalore which is a highly crowded city, and his Family comprises five members including his wife, a five-year-old boy, his father, and his mother, furthermore, he visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office, and his budget was 8-10 lakhs.
Problems identified-
As mentioned on the case study there are some problems that need to be addressed before choosing a car for Mr. Pughazhyendhii
- Has to be compact as he is living in Bangalore
- need more leg room for the elderly parents
- mileage
- easy maintenance
- cool interior
- high safety score
- valve of money
Chosen Cars For Comaparision-
- Kia Sonet
- Tata Nexon
- Suzuki Vitara
- Hondai Jazz
Comparision
| COMPANY & CAR | TATA NEXON | MARUTI SUZUKI VITARA | HONDA JAZZ | KIA SONET |
| PRICE | 9.22L | 9.57L | 9.66L |
8.61L |
| MILEAGE | 16.35-22.07KMS\L | 17-18.76KMS\L | 16-17.11KMS\L | 18.2-24KMS\L |
|
LEGROOM |
||||
| PRO'S |
EASY TO DRIVE, 5-STAR GNCAP RATING, LOOK |
SERVICE NETWORK, BUILT QUALITY | GOOD LEGROOM | REFINED GEARBOX, GOOD QUALITY AND FIT |
| CON'S | INTERIOR QUALITY | ENGINE RESPONSE IN SLOW SUSPEND RIDE | OUTDATED LOOK, WEAK MILEAGE |
REAR SRAT SPACE, NEBVER FEELS SETTLED, REAR VISABILITY |
| CUSTOMER RATING | 4.6\5 | 4.3\5 | 4.4\5 | 4.5\5 |
| VALVE OF MONEY | 4.5\5 | 4.3\5 | 4.2\5 |
4.2\5 |
| CRASH TEST NCAP RATING | 5-STAR(16.09\17) | 4-STAR(14.02\17) | 4-STAR(13.89\17) | 3-STAR(9.03\17) |
FINAL VERDICTLastly, after deliberating all the aspects in the above table it is clear and no iota of doubt that i would suggest Tata nexon for Mr. D.S. Pughazhyendhii as mentioned he lives in bangalore so he need a highly sofisticated and sensored with helps in parking, safety, and also as he will be travelling to madurai need need a car with good mileage, legroom as he has elder parents and built-in entertainment as he has a child.