Challenge

Benchmarking

WHAT IS BENCHMARKING?

Benchmarking is a technical word of comparison. Benchmarking is basically a comparison of what is already there in the market and how do I implement the plus points of my competitors on my own product. This is what is called as benchmarking.

CASE:

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

REPORT:

Mr. D.S. Pughazhyendhii budget falls between 8 to 10 lakhs on road and his Family comprises five members including his wife, five-year-old boy, his father, and his mother so as per my suggestion following cars is best in budget for Mr. D.S. Pughazhyendhii family

Tata Nexon XM

Tata Nexon XM is the petrol variant in the Nexon lineup and is priced at ₹ 8.54 Lakh.It returns a certified mileage of 17.57 kmpl. This XM variant comes with an engine putting out 118 bhp @ 5500 rpm and 170 Nm @ 1750 rpm of max power and max torque respectively. Tata Nexon XM is available in Manual transmission.

Mahindra XUV300

Mahindra XUV300 is a 5 seater Compact SUV available in a price range of ₹ 8.41 - 14.07 Lakh. It is available in 16 variants, 1197 to 1497 cc engine options and XUV300 offers two transmissions i.e. Manual & Automatic (AMT).

Hyundai Verna

Hyundai Verna E 1.5 VTVT is the petrol variant in the Verna lineup and is priced at ₹ 9.40 Lakh.It returns a certified mileage of 17.7 kmpl. This E 1.5 VTVT variant comes with an engine putting out 113 bhp @ 6300 rpm and 144 Nm @ 4500 rpm of max power and max torque respectively. Hyundai Verna E 1.5 VTVT is available in Manual transmission.
Maruti Suzuki Swift
Maruti Suzuki Swift ZXi Plus is the petrol variant in the Swift lineup and is priced at ₹ 8.20 Lakh.It returns a certified mileage of 23.2 kmpl. This ZXi Plus variant comes with an engine putting out 89 bhp @ 6000 rpm and 113 Nm @ 4400 rpm of max power and max torque respectively. Maruti Suzuki Swift ZXi Plus is available in Manual transmission.

Comparison between Tata Nexon vs Mahindra XUV300 vs Hyundai Verna vs Maruti Suzuki Swift

The Tata Nexon is available in 1199 cc engine with 1 fuel type options: Petrol,

Mahindra XUV300 is available in 1197 cc engine with 1 fuel type options: Petrol,

Hyundai Verna is available in 1497 cc engine with 1 fuel type options: Petrol and

Maruti Suzuki Swift is available in 1197 cc engine with 1 fuel type options: Petrol.

Nexon provides the mileage of 17.57 kmpl, XUV300 provides the mileage of 17 kmpl,

Verna provides the mileage of 17.7 kmpl and Swift provides the mileage of 23.2 kmpl.

Nexon vs XUV300 vs Verna vs Swift Comparison Overview

Key Highlights

Nexon

XUV300

Verna

Swift

Price

₹ 8.54 Lakh

₹ 8.41 Lakh

₹ 9.40 Lakh

₹ 8.20 Lakh

Engine Capacity

1199 cc

1197 cc

1497 cc

1197 cc

Power

118 bhp

109 bhp

113 bhp

89 bhp

Transmission

Manual

Manual

Manual

Manual

Fuel Type

Petrol

Petrol

Petrol

Petrol

Engine & Transmission

Nexon XUV300 Verna

Swift

Acceleration (0-100 kmph) (seconds)

_ _ _

11.35

Engine

1199 cc, 3 Cylinders Inline, 2 Valves/Cylinder, SOHC

1197 cc, 3 Cylinders Inline, 4 Valves/Cylinder, DOHC

1497 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC

1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC

Engine Type

1.2L Turbocharged Revotron

1.2 Turbo Petrol

1.5 l MPi

1.2L Dual Jet

Fuel Type

Petrol

Petrol

Petrol

Petrol

Max Power (bhp@rpm)

118 bhp @ 5500 rpm

109 bhp @ 5000 rpm

113 bhp @ 6300 rpm

89 bhp @ 6000 rpm

Max Torque (Nm@rpm)

170 Nm @ 1750 rpm

200 Nm @ 2000 rpm

144 Nm @ 4500 rpm

113 Nm @ 4400 rpm

Mileage (ARAI) (kmpl)

17.57

17

17.7

23.2

Driving Range (Km)

773

714

796.5

858

Drivetrain

FWD

FWD

FWD

FWD

Transmission

Manual - 6 Gears, Sport Mode

Manual - 6 Gears

Manual - 6 Gears

Manual - 5 Gears

Emission Standard

BS 6

BS 6

BS 6

BS 6

Turbocharger/Supercharger

Turbocharged

Turbocharged

X X

Others

_ _ _

Idle Start/Stop

Dimensions & Weight

Nexon XUV300 Verna Swift
Length (mm) 3993 3995 4440 3845
Width (mm) 1811 1821 1729 1735
Height (mm) 1606 1627 1475 1530
Wheelbase (mm) 2498 2600 2600 2450
Ground Clearance (mm) 209 180 165 _
Kerb Weight (kg) _ _ _ 891

Capacity

Nexon XUV300 Verna Swift
Doors (Doors) 5 5 4 5
Seating Capacity (Person) 5 5 5 5
No of Seating Rows (Rows) 2 2 2 2
Bootspace (litres) 350 257 480 268
Fuel Tank Capacity (litres) 44 42 45 37

Suspensions, Brakes, Steering & Tyres

Nexon XUV300 Verna Swift
Front Suspension Independent, Lower Wishbone, McPherson Strut with Coil Spring MacPherson Strut with anti-roll bar McPherson Strut with Coil Spring MacPherson Strut
Rear Suspension Semi-Independent; closed profile Twist beam with Coil Spring and shock absorber Twist beam suspension with coil spring Couple Torsion Beam Axle Torsion Beam
Front Brake Type Disc Disc Disc Disc
Rear Brake Type Drum Disc Drum Drum
Minimum Turning Radius (metres) 5.1 5.3 5.2 4.8
Steering Type Power assisted (Electric) Power assisted (Electric) Power assisted (Electric) Power assisted (Electric)
Wheels Steel Rims Steel Rims Steel Rims Alloy Wheels
Spare Wheel Steel Steel Steel Steel
Front Tyres 195 / 60 R16 205 / 65 R16 185 / 65 R15 185 / 65 R15
Rear Tyres 195 / 60 R16 205 / 65 R16 185 / 65 R15 185 / 65 R15

Features

  • Safety

    Nexon XUV300 Verna Swift
    Overspeed Warning 1 beep over 80kmph, Continuous beeps over 120kmph 1 beep over 80kmph, Continuous beeps over 120kmph 1 beep over 80kmph, Continuous beeps over 120kmph 1 beep over 80kmph, Continuous beeps over 120kmph
    Emergency Brake Light Flashing X X ✔️ X
    Puncture Repair Kit ✔️ X X X
    NCAP Rating 5 Star (Global NCAP) 5 Star (Global NCAP) Not Tested 2 Star (Global NCAP)
    Airbags 2 Airbags (Driver, Passenger) 2 Airbags (Driver, Passenger) 2 Airbags (Driver, Passenger) 2 Airbags (Driver, Passenger)
    Child Seat Anchor Points ✔️ ✔️ ✔️ ✔️
    Seat Belt Warning ✔️ ✔️ ✔️ ✔️

Braking & Traction

Nexon XUV300 Verna Swift
Anti-Lock Braking System (ABS) ✔️ ✔️ ✔️ ✔️
Electronic Brake-force Distribution (EBD) ✔️ ✔️ ✔️ ✔️
Brake Assist (BA) ✔️ X X ✔️
Electronic Stability Program (ESP) ✔️ X X X
Hill Hold Control ✔️ X X X
Traction Control System (TC/TCS) ✔️ X X X

Locks & Security

Nexon XUV300 Verna Swift
Engine immobilizer ✔️ ✔️ ✔️ ✔️
Central Locking Remote With Key Remote with Boot Opener Keyless
Speed Sensing Door Lock ✔️ ✔️ ✔️ ✔️
Child Safety Lock ✔️ ✔️ ✔️ ✔️

Comfort & Convenience

Nexon XUV300 Verna Swift
Air Conditioner Yes (Manual) Yes (Manual) Yes (Manual) Yes (Automatic Climate Control)
Front AC Single Zone, Common Fan Speed Control Single Zone, Common Fan Speed Control Single Zone, Common Fan Speed Control Single Zone, Common Fan Speed Control
Rear AC _ _ Vents Behind Front Armrest _
Heater ✔️ ✔️ ✔️ ✔️
Vanity Mirrors on Sun Visors Co-Driver Only X Co-Driver Only Co-Driver Only
Cabin-Boot Access ✔️ ✔️ X ✔️
Anti-glare Mirrors Manual - Internal Only Manual - Internal Only Manual - Internal Only Manual - Internal Only
Parking Assist X X X Reverse Camera
Parking Sensors Rear Rear Rear Rear
Cruise Control X X X ✔️
Headlight & Ignition On Reminder ✔️ ✔️ ✔️ ✔️
Keyless Start/ Button Start X X X ✔️
Steering Adjustment Tilt Tilt Tilt Tilt
12V Power Outlets 1 ✔️ 1 ✔️

Storage

Nexon XUV300 Verna Swift
Cup Holders Front Only Front Only Front & Rear Front Only
Driver Armrest Storage X ✔️ ✔️ X
Cooled Glove Box X X ✔️ X
Sunglass Holder ✔️ X X X

Doors, Windows, Mirrors & Wipers

Nexon XUV300 Verna Swift
Outside Rear View Mirrors (ORVMs) Black Body Coloured Body Coloured Body Coloured
Scuff Plates Optional X X X
Power Windows Front & Rear Front & Rear Front & Rear Front & Rear
One Touch -Down X Driver Driver Driver
One Touch - Up X X X Driver
Adjustable ORVM Electrically Adjustable & Retractable Electrically Adjustable Electrically Adjustable Electrically Adjustable & Retractable
Turn Indicators on ORVM ✔️ X ✔️ ✔️
Rear Defogger X X X ✔️
Rear Wiper X X X ✔️
Exterior Door Handles Black Body Coloured Body Coloured Body Coloured
Interior Door Handles Painted Black Chrome Chrome
Door Pockets Front & Rear Front & Rear Front & Rear Front & Rear
Boot-lid Opener Electric Tailgate Release Electric Tailgate Release Electric Tailgate Release Electric Tailgate Release

Exterior

Nexon XUV300 Verna Swift
Roof Mounted Antenna ✔️ X ✔️ ✔️
Body-Coloured Bumpers ✔️ ✔️ ✔️ ✔️
Body Kit Cladding - Black/Grey Cladding - Black/Grey X X
Rub - Strips Black X X X

Lighting

Nexon XUV300 Verna Swift
Ambient Interior Lighting Optional X X X
Daytime Running Lights LED X X LED
Fog Lights _ _ _ Halogen on front
Headlights Halogen Projector Halogen Halogen LED Projector
Automatic Head Lamps X X X ✔️
Follow me home headlamps ✔️ X X ✔️
Tail Lights LED LED Halogen LED
Cabin Lamps Front Centre Front and Rear Front
Headlight Height Adjuster ✔️ ✔️ ✔️ ✔️
Rear Reading Lamp X X ✔️ X

Instrumentation

Nexon XUV300 Verna Swift
Instantaneous Consumption ✔️ X ✔️ ✔️
Instrument Cluster Digital Analogue - Digital Analogue - Digital Analogue - Digital
Trip Meter Electronic 2 Trips Electronic 2 Trips Electronic 2 Trips Electronic 2 Trips
Average Fuel Consumption ✔️ ✔️ ✔️ ✔️
Average Speed ✔️ X ✔️ X
Distance to Empty ✔️ ✔️ ✔️ ✔️
Clock Digital Digital Digital Digital
Low Fuel Level Warning ✔️ ✔️ ✔️ ✔️
Door Ajar Warning ✔️ ✔️ ✔️ ✔️
Adjustable Cluster Brightness ✔️ X X ✔️
Gear Indicator X ✔️ X X
Shift Indicator Dynamic Dynamic ✔️ Dynamic
Tachometer Digital Analogue Analogue Analogue
  • Entertainment, Information & Communication

    Nexon XUV300 Verna Swift
    Smart Connectivity Android Auto (No), Apple Car Play (No) Android Auto (No), Apple Car Play (No) Android Auto (No), Apple Car Play (No) Android Auto (Yes), Apple Car Play (Yes)
    Display Digital Display X X Touch-screen Display
    Integrated (in-dash) Music System ✔️ X X ✔️
    Speakers 4 X X 6
    Steering mounted controls X X X ✔️
    GPS Navigation System X X X ✔️
    Bluetooth Compatibility Phone & Audio Streaming X X Phone & Audio Streaming
    USB Compatibility ✔️ X X ✔️
    Aux Compatibility ✔️ X X ✔️
    AM/FM Radio ✔️ X X ✔️
    Head Unit Size 2 Din Not Available Not Available Not Available
    iPod Compatibility ✔️ X X ✔️
    Voice Command X X X ✔️
  • Manufacturer Warranty

    Nexon XUV300 Verna Swift
    Battery Warranty (Kilometres) X X X X
    Warranty (Years) 2 3 3 2
    Warranty (Kilometres) 75000 Unlimited Unlimited 40000
  • Rear row

    Nexon XUV300 Verna Swift
    Seat Adjustment X 2 Way 2 Way 2 Way

Conclusion:

I will suggest the Tata Nexon car to Pughazhyendhii. Following are the reason for selection for this car.

  1. Safety

This is one of the main reasons why you should consider Tata Nexon. It was the first car from an Indian brand to score five stars in Global NCAP's crash test. This makes it one of the safest sub-compact SUVs in the country. The SUV gets dual airbags, ABS with EBD, electronic stability program, and reverse parking sensors as standard while higher trims get electronic traction control, roll-over mitigation, hydraulic brake assist, hill-hold control, and reversing camera.

  1. Practicality

The Nexon offers one of the best ground clearances in its segment. With a clearance of 209 mm, the Nexon is capable of taking over challenging terrains with ease. So, if your regular route includes nasty speed-breakers or flooded roads then the Nexon will have you covered. And the 350-litres of boot space will be sufficient in most cases.

  1. Features

Tata Nexon isn't the most feature-rich SUV in the segment but does get a variety of novel features such as a fully digital instrument cluster, a seven-inch touchscreen with smartphone connectivity, sunroof, iRA connectivity suite, automatic AC, cruise control, what3words navigation, Harman music system, and two driving modes. In addition to these, the Nexon also has automatic headlamps and rain-sensing wipers that make driving more convenient.

  1. Turbo petrol engine

If you want a spirited engine that doesn't leave you wanting for power (in most cases) then you should definitely consider Tata Nexon. Its 1.2-litre turbo petrol engine churns out 118 bhp with 170 Nm. You can pair this powerplant with a six-speed manual gearbox or AMT unit for added convenience.

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