Benchmarking

1. Benchmark of presently available cars in the market for Mr. D.S. Pughazhyendhii


Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.


By considering Mr.D.S.Pughazhyendhii condition given above and given below is considered as key point

Factors to cansider	Options
Crowded city	1) He should go for automatic car
	2) He should choose hatchback car
	3) He should go for CNG cars.
5 Members	1) It must be Comfortable for all members
	2) Safety consideration
	3) 5 seater capacity
	4) More features inside the car
Travelling	1) Diesel car
	2) Electric car
	3) CNG instlled car
Body type	1) SUV
	2) Hatch back
	3) Crossover

According to his requirement I selected some of vechicales for him

1) Tata Altroz

The price of Tata Altroz starts at Rs. 5.84 Lakh and goes upto Rs. 9.59 Lakh. Tata Altroz is offered in 20 variants

Tata Altroz XZ Plus Diesel which comes at a price tag of Rs. 7.04 Lakh.

2) Ford EcoSport

The price of Ford EcoSport starts at Rs. 8.19 Lakh and goes upto Rs. 11.69 Lakh. Ford EcoSport is offered in 11 variants - the base model of EcoSport is Ambiente and the top variant Ford EcoSport Sports Diesel which comes at a price tag of Rs. 9.99 Lakh.

3) Maruti Vitara Brezza

Maruti Vitara Brezza Price: Maruti has now priced the sub-4m SUV between Rs 7.61 lakh and Rs 11.10 lakh


The price of Maruti Vitara Brezza starts at Rs. 7.61 Lakh and goes upto Rs. 11.19 Lakh. Maruti Vitara Brezza is offered in 9 variants - the base model of Vitara Brezza is LXI and the top variant Maruti Vitara Brezza ZXI Plus AT Dual Tone which comes at a price tag of Rs. 11.19 Lakh.

4) Maruti Baleno

The price of Maruti Baleno starts at Rs. 5.99 Lakh and goes upto Rs. 9.45 Lakh. Maruti Baleno is offered in 9 variants - the base model of Baleno is Sigma and the top variant Maruti Baleno Alpha CVT which comes at a price tag of Rs. 9.45 Lakh.


























2. Prepare a report explaining what is benchmarking







Benchmarking is just a technical word of "comparison", Benchmarking involves a structured comparison between similar products, services or processes.

For example consider about Maruti's swift car, if they want to develop their swift car then they 1st study about the market values,market requirment,market condition many thing they have to do whole study what this all study includes that is known as Benchmarking.
As a first step on the way, Maruti manufacturer have to benchmark their vehicles in the competitive environment in order to understand and to strengthen or improve the potential of their vehicles.

The vehicle benchmarking program considers 10 main attributes are as follows:

• Performance
• Driveability
• Advanced Driver Assistance Systems (ADAS)
• Sound / NVH
• RDE: CO2 / Real life fuel consumption
• Pollutant emissions
• Friction
• Thermal, energy management
• Vehicle dynamics, handling
• Ride Comfort

3. compare at least 4 vehicles.

4. provide a proper conclusion for the report, suggesting a suitable vehicle among the comparison made.


My suggestion for Mr. D.S. Pughazhyendhi is he should go for "Ford Ecosport Diesel Titanium" beacause of


-> Ford Ecosport Diesel Titanium Has A Well-Refined Diesel Engine.

-> A Very Good Car In Terms Of Safety And Performance.

-> The overall built quality of the Ford Ecosport is impressive and the car feels extremely solid.

-> The big tank of the EcoSport makes it a car to be taken on long drives.

-> Good mileage in both cities as well in a highway.

-> Compared to other rivals, EcoSport is much spacious and comfortable. Smooth driving, good mileage, and easy handling.

-> Ecosport diesel has a well-refined diesel engine.

-> Fully Comfortable and safest car.