Benchmarking

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars.

2. Prepare a report explaining what is benchmarking.

Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance

3. compare at least 4 vehicles.

• HONDA AMAZE
• MARUTI SUZUKI ERTIGA
• TATA NEXON
• HYUNDAI VENUE

4. provide a proper conclusion for the report, suggesting a suitable vehicle among the comparison made.