Benchmarking
AIM
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
Intoduction of Benchmarking
Benchmarking is a systematic process of comparing and measuring the performance, practices, or characteristics of an organization, process, product, or service against those of other organizations, processes, products, or services that are considered leaders or best in class. It involves identifying the best practices and performance standards in a particular industry or field and using them as a reference point to improve one's own performance.
Here i am going copmpare the 5 cars on his budget.
1.TATA-Nexon
2.KIA-Sonet
3.Honda-Amaze
4.Maruthi suzuki-Baleno
5.Maruthi suzuki-Fronx
TATA NEXON(7.79 - 14.49 Lakh)
Its the most valuable product of TATA
Specifications
Engine:1199 - 1497 CC
Transmission:Manual/Automatic
Max Power:113.42bhp@3750rpm
Fuel type:Petrol/Diesel
Fuel Capacity:45ltr
Mileage:18.4 - 24.1 Kmpl
Seating capacity:5
Features
1.Airbags
2.ABS
3.Power steering

KIA-Sonet(7.79 - 14.89 Lakh)
Specifications
Engine:998 - 1493 CC
Transmission:Manual/Automatic
Max Power:113.43bhp@4000rpm
Fuel type:Petrol/Diesel
Fuel Capacity:44ltr
Mileage:17.33 - 24.07 Kmpl
Seating capacity:5
Features
1.Airbags
2.ABS
3.Power steering

Honda-AMAZE(7.05 - 9.66 Lakh)
Specifications
Engine:1199 CC
Transmission:Manual/Automatic
Max Power:88.50bhp@6000rpm
Fuel type:Petrol
Fuel Capacity:35ltr
Mileage:18.6 Kmpl
Seating capacity:5
Features
1.Airbags
2.ABS
3.Power steering

Maruthi suzuki-BALENO(6.61 - 9.88 Lakh)
Specifications
Engine:1197 CC
Transmission:Manual/Automatic
Max Power:88.50bhp@6000rpm
Fuel type:Petrol
Fuel Capacity:37ltr
Mileage:22.94 Kmpl
Seating capacity:5
Features
1.Airbags
2.ABS
3.Power steering

Maruthi suzuki-FRONX(7.46 - 13.13 Lakh)
Specifications
Engine:998 - 1197 CC
Transmission:Manual/Automatic
Max Power:88.50bhp@6000rpm
Fuel type:Petrol
Fuel Capacity:37ltr
Mileage:22.89 Kmpl
Seating capacity:5
Features
1.Airbags
2.ABS
3.Power steering

According to the benchmarking comparision Maruthi suzuki BALENO is the best choice for Mr. D.S. Pughazhyendhii.Because his budget range he can able to buy higher end varient. He can enjoy the more features compare to other varient. And aslo 5 members can easily travel and mileage wise its good.