Benchmarking
Challenge:
Benchmarking:
It refers to the systematic comparison of processes, services, and products in the automobile industry. This involves intensive research and even collaboration of companies to compare their processes, services, and products being offered to the public. The purpose of benchmarking is to determine the strengths and weaknesses of a company and create recommendations to improve company performance.
Comparison:
According to mentioned condition:
1. He is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road.
2. So, the car should have enough space for 5 seater with considering the leg & head space while sitting in the car.Hence, above compared cars match the given conditoins so let's see which is best suited car among this 5 cars.
3. In all above compared cars, nexon has better mileage then all the other cars
4. Tata nexon and all other cars have trendy features, spacious cabin, smooth 6-speed automatic, but except tata nexon all the other three lacks high end trims and engine lacks the midrange punch.
5. Tata nexon has much better interiors then the other ones with good leg & head room space and also the boot space is good.
6. The main feature of Tata nexon due to which it stands out from all the 3 cars is safety and comfort:
All the models have same features of ABS with EBD, parking sensors,dual airbags corner stability control but NEXON offers dead pedal which is very useful for big ride.
In all the above compared cars, TATA Nexon is the first Indian Model to recieve 5-star NCAP Rating for its safety and crash test and the other car is Mahindra XUV300.
In August 2018,however, Tata made significant changes to the SUV to bump up the safety. But what really helped the Tata Nexon to go from 4 to 5 stars? Alejandro Furas, Technical Director at Global NCAP explains, “The ABS, or anti-locking brakes, in a full channel version, is a standard fitment for all the cars, so all the Nexon’s wheels have ABS in four channels. At the same time, the seat belt reminder was also now introduced by the manufacturer as a standard feature for driver and passenger side as well.”
Hence, from all the above compared cars tata nexon matches the condition were Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Thanks & Regards,
Harshal Patil.