Benchmarking
Benchmarking is the process of comparing a product, service, or process with those of competitors or leading companies in a given field. It is applied to improve performance and competitiveness. In the automotive sector, benchmarking is used to compare cars on a range of factors, including cost, features, fuel economy, safety, and so on to provide better quality cars to the customers in a minimum price as per their requirements.
2. Four cars for comparison:
Kia Seltos:
Price range: Rs. 9.95 lakhs to Rs. 17.65 lakhs
Weight: 1,373 kg to 1,595 kg
Head room: 1035 mm
Leg room: 965 mm
Mileage: 16.1 kmpl to 20.8 kmpl
Engine: 1.5L petrol and diesel engine, 1.4L turbo-petrol engine
Fuel Type: Petrol and diesel
Transmission: 6-speed manual, 6-speed automatic, and 7-speed DCT
Seating Capacity: 5
Maruti Suzuki Ertiga:
Price range: Rs. 7.99 lakhs to Rs. 10.47 lakhs
Weight: 1,130 kg to 1,320 kg
Head room: 1030 mm
Leg room: 940 mm
Mileage: 17.99 kmpl to 25.47 kmpl
Engine: 1.5L petrol engine Fuel Type: Petrol
Transmission: 5-speed manual and 4-speed automatic
Seating Capacity: 7
Mahindra XUV300:
Price range: Rs. 8.1 lakhs to Rs. 12.69 lakhs
Weight: 1,255 kg to 1,300 kg
Head room: 1010 mm Leg room: 880 mm
Mileage: 17 kmpl to 20 kmpl
Engine: 1.2L petrol engine and 1.5L diesel engine
Fuel Type: Petrol and diesel
Transmission: 6-speed manual and 6-speed automatic
Seating Capacity: 5
Tata Nexon:
Price range: Rs. 7.09 lakhs to Rs. 12.79 lakhs
Weight: 1,225 kg to 1,405 kg
Head room: 1060 mm
Leg room: 880 mm Mileage: 16 kmpl to 22.4 kmpl
Engine: 1.2L petrol engine and 1.5L diesel engine Fuel Type: Petrol and diesel
Transmission: 6-speed manual and 6-speed AMT
Seating Capacity: 5
Comparison:
All of the four cars has advantages and disadvantages of their own. Although it is a little pricey, the Kia Seltos offers a strong engine and excellent features. While the Maruti Suzuki Ertiga is inexpensive and has a roomy interior, it might not be appropriate for long-distance travel. Despite having a sleek exterior and outstanding fuel economy, the Mahindra XUV300 has a little amount of legroom. Although the Tata Nexon is inexpensive, economical with gasoline, and roomy, it might not have the best performance of the four.
Conclusion:
I suggest the Kia Seltos for Mr. D.S. Pughazhyendhii based on the comparison. It comes with a strong engine, high mileage, and a number of security and comfort features. Furthermore, it has a large interior that can easily fit five passengers. Although it could be a little pricey, I think the advantages outweigh the disadvantages for a family that values performance, comfort, and safety.