Challenge

Benchmarking

Benchmarking

  1. Benchmark with presently available cars in the market for the following case.

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

As per my suggestion the following car is best budget which comes under 8 to 10 lakhs for Mr. D.S. Pughazhyendhii family.

On-Road Price for Bangalore

TATA ALTROZ

Tata Altroz price starts at ₹ 7.11 Lakh and goes upto ₹ 11.62 Lakh. The price of Petrol version for Altroz ranges between ₹ 7.11 Lakh - ₹ 11.03 Lakh and the price of Diesel version for Altroz ranges between ₹ 8.53 Lakh - ₹ 11.62 Lakh.

There is 9 Version of Figo which comes under 8-10 lakhs out of 19 Versions.

VOLKSWAGEN POLO

Volkswagen Polo price starts at ₹ 6.21 Lakh and goes upto ₹ 10.00 Lakh. The price of Petrol version for Polo ranges between ₹ 6.21 Lakh - ₹ 10.00 Lakh.

There is 3 Version of Figo which comes under 8-10 lakhs out of 9 Versions.

HYUNDAI I20

Hyundai i20 price starts at ₹ 6.85 Lakh and goes upto ₹ 11.35 Lakh. The price of Petrol version for i20 ranges between ₹ 6.85 Lakh - ₹ 11.35 Lakh and the price of Diesel version for i20 ranges between ₹ 8.21 Lakh - ₹ 10.77 Lakh.

There is 15 Version of Figo which comes under 8-10 lakhs out of 24 Versions.

KIA SONET

Kia Sonet price starts at ₹ 8.19 Lakh and goes upto ₹ 16.53 Lakh. The price of Petrol version for Sonet ranges between ₹ 8.19 Lakh - ₹ 16.14 Lakh and the price of Diesel version for Sonet ranges between ₹ 10.03 Lakh - ₹ 16.53 Lakh.

There is 2 Version of Figo which comes under 8-10 lakhs out of 25 Versions.

HONDA CITY

Honda City price starts at ₹ 9.30 Lakh and goes upto ₹ 10.00 Lakh. The price of Petrol version for City ranges between ₹ 9.30 Lakh - ₹ 10.00 Lakh.

There is 2 Version of Figo which comes under 8-10 lakhs.

NISSAN MAGNITE

Nissan Magnite price starts at ₹ 6.66 Lakh and goes upto ₹ 11.74 Lakh. The price of Petrol version for Magnite ranges between ₹ 6.66 Lakh - ₹ 11.74 Lakh.

There is 8 Version of Figo which comes under 8-10 lakhs out of 20 Versions.

HYUNDAI AURA

Hyundai Aura price starts at ₹ 7.28 Lakh and goes upto ₹ 11.31 Lakh. The price of Petrol version for Aura ranges between ₹ 7.28 Lakh - ₹ 10.50 Lakh, the price of CNG version for Aura is ₹ 9.19 Lakh and the price of Diesel version for Aura ranges between ₹ 9.58 Lakh - ₹ 11.31 Lakh.

There is 7 Version of Figo which comes under 8-10 lakhs out of 12 Versions.

FORD FREESTYLE

Ford Freestyle price starts at ₹ 8.83 Lakh and goes upto ₹ 10.92 Lakh. The price of Petrol version for Freestyle ranges between ₹ 8.83 Lakh - ₹ 9.60 Lakh and the price of Diesel version for Freestyle ranges between ₹ 10.14 Lakh - ₹ 10.92 Lakh.

There is 3 Version of Figo which comes under 8-10 lakhs out of 6 Versions.

TOYOTA GLANZA

Toyota Glanza price starts at ₹ 8.82 Lakh and goes upto ₹ 11.31 Lakh. The price of Petrol version for Glanza ranges between ₹ 8.82 Lakh - ₹ 11.31 Lakh.

There is 3 Version of Figo which comes under 8-10 lakhs out of 5 Versions.

MARUTI SUZUKI SWIFT

Maruti Suzuki Swift price starts at ₹ 6.90 Lakh and goes upto ₹ 10.07 Lakh. The price of Petrol version for Swift ranges between ₹ 6.90 Lakh - ₹ 10.07 Lakh.

There is 6 Version of Figo which comes under 8-10 lakhs out of 9 Versions.

HONDA JAZZ

Honda Jazz price starts at ₹ 9.31 Lakh and goes upto ₹ 12.01 Lakh. The price of Petrol version for Jazz ranges between ₹ 9.31 Lakh - ₹ 12.01 Lakh.

There is 2 Version of Figo which comes under 8-10 lakhs out of 6 Versions.

FORD FIGO

Ford Figo price starts at ₹ 7.10 Lakh and goes upto ₹ 10.14 Lakh. The price of Petrol version for Figo ranges between ₹ 7.10 Lakh - ₹ 8.83 Lakh and the price of Diesel version for Figo ranges between ₹ 9.60 Lakh - ₹ 10.14 Lakh.

There is 3 Version of Figo which comes under 8-10 lakhs out of 5 Versions.

HYUNDAI GRAND I10 NIOS

Hyundai Grand i10 Nios price starts at ₹ 6.40 Lakh and goes upto ₹ 10.23 Lakh. The price of Petrol version for Grand i10 Nios ranges between ₹ 6.40 Lakh - ₹ 9.53 Lakh, the price of CNG version for Grand i10 Nios ranges between ₹ 8.33 Lakh - ₹ 8.96 Lakh and the price of Diesel version for Grand i10 Nios ranges between ₹ 8.69 Lakh - ₹ 10.23 Lakh.

There is 12 Version of Grand i10 which comes under 8-10 lakhs out of 16 Versions.

MARUTI SUZUKI BALENO

Maruti Suzuki Baleno price starts at ₹ 7.32 Lakh and goes upto ₹ 11.31 Lakh. The price of Petrol version for Baleno ranges between ₹ 7.32 Lakh - ₹ 11.31 Lakh.

There is 5 Version of Figo which comes under 8-10 lakhs out of 9 Versions.

  1. Prepare a report explaining what is benchmarking

Benchmarking is the practice of comparing business processes and performance metrics against industry best standards and best practices from other companies. Parameters such as quality, time and cost are usually measured.

Benchmarking is used to measure performance using a specific metric (cost per unit of measurement, performance per unit of measurement, cycle time per unit x, or defect per unit), resulting in a measurement of performance Which is compared with others.

The 12 stage methodology consists of:

  • Select subject
  • Define the process
  • Identify potential partners
  • Identify data sources
  • Collect data and select all partners
  • Determine the gap
  • Establish process differences
  • Target future performance
  • Communicate
  • Adjust goal
  • Implement
  • Review and recalibrate

Technical benchmarking is performed by design staff to determine the capabilities of products or services, especially in comparison to the products or services of leading competitors. For example, on a scale of one to four, four being best, how do designers rank the properties of your organization’s products or services? If you cannot obtain hard data, the design efforts may be insufficient, and products or services may be inadequate to be competitive.

Benchmarking in the automobile industry

Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. For example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.

It is particularly useful when comparing not only performance but also practice – in other words what do the different organizations do to enable that performance to be delivered? And applied in this way it is a powerful tool in process innovation sin e studying how the ‘best’ achieve their performance can provide powerful clues for changing the way processes operate. Process benchmarking of this kind can operate at several levels:

  • Between similar processes in the same factory or service branch
  • Between different factories or service branches
  • Between different competing organizations
  • Between different sectors using the same process
  1. Compare at least 4 vehicles.

Comparisons between Ford Freestyle vs Hyundai Grand i10 Nios vs Kia Sonet vs Tata Altroz

  1. Provide a proper conclusion for the report, suggesting a suitable vehicle among the comparison made.

At last, the final car for Mr. D.S. Pughazhyendhii from my side is Tata Altroz which have ₹ 8.89 Lakh. Tata Altroz XT Petrol is the petrol variant in the Altroz lineup and is priced at ₹ 8.89 Lakh.It returns a certified mileage of 19.05 kmpl. This XT Petrol variant comes with an engine putting out 85 bhp @ 6000 rpm and 113 Nm @ 3300 rpm of max power and max torque respectively. Tata Altroz XT Petrol is available in Manual transmission and offered in 5 colours: Harbour Blue, Midtown Grey, HighStreet Gold, Downtown Red and Avenue White.Here I am suggesting Tata Altroz XT Petrol because of few reasons,

  • Tata Altroz, probably the most stylish looking hatchback of the lot
  • This car has Five Star G-NCAP safety rating.
  • Also, it has a maximum feature loaded and spacious cabin.

In addition, this vehicle has received 4.7 user ratings and reviews among other vehicles. This is great for long trips and regular fluctuations. Its cold glovebox is useful in summer. Good appearance and features. There are no performance issues. The interior design is also very good, as well as the legroom for the Second-Row passenger, which has a good legroom compared to the i20 and the Baleno. The performance, quality, features were very good. It is good for any group of people. Great car to buy, value for money and extra protection for your family. The suspensions are amazing, all cars use the same MacPherson, but this car has been designed entirely with the Alfa architecture to improve long-distance ride quality. Great ride overall.

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