Benchmarking

Benchmarking

It is an organised comparison of similar goods, services, or methods along some performance variables. By benchmarking one can include the better options available in competitors and eliminate the bad ones. This results in the development of the best product available for the customer. It is an organised comparison of similar goods, services, or methods along some performance variables. By benchmarking one can include the better options available in competitors and eliminate the bad ones. This results in the development of the best product available for the customer.

Other than improving and creating better outcomes, benchmarking also helps in:

• Fostering collaboration and teamwork in order to become more competitive.

• Increasing company-wide awareness of important performance indicators and areas for improvement.

• Increasing employee awareness of internal procedures and cost structures.

Benchmarking process may vary from one firm to another, but it boils down to two types

• Benchmarking 1 – It is an eagle-eye view comparison of two products as a whole rather than dealing with specific parts. For eg., Two vehicles as a whole would be compared.
• Benchmarking 2 – It involves a much more detailed comparison. Specific components are compared and studied in detail. For eg., a door panel engineer will study door panels of different cars and will see which one is better. Then as per the study, changes are made to achieve good results and be at par with the best ones available in the market.

Case Study:Mr D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family. (Note: Pughazhyendhii is fond of big cars)

My Picks of cars for comparison are:

• Tata Nexon
• Maruti Suzuki Vitara Brezza
• Ford Eco Sport
• Hyundai Venue

1. TATA Nexon

Specifications:

• Cost - 7.95 - 12.34L
• Fuel Type - Petrol
• ARAI Mileage - 17kpl
• Tank Capacity - 44L
• Engine Type - 1.2l Turbocharged Revotron Engine
• Engine Displacement -1199cc
• Transmission - Manual/Automatic
• Max Power - 118.35bhp@5500rpm
• Max Torque - 170Nm@1750-4000rpm
• Seating Capacity - 5
• Boot Space - 350L
• L*W*H - 3993*1811*1606 mm³
• Wheelbase - 2498mm
• Ground Clearance - 209 mm

Features

• Power Windows
• Airbags(driver and passenger)
• ABS
• Central Locking
• AC
• Power Steering
• Front Cupholders
• Low Fuel Warning Lamp
• Parking Sensors(rear)
• Tachometer
• Dual Trip Meter
• EBD
• Seat Belts

2.Maruti Suzuki Vitara Brezza

Specifications:

• Cost - 7.84 - 11.49L
• Fuel Type - Petrol
• ARAI Mileage - 17kpl
• Tank Capacity - 48L
• Engine Type - K15B Petrol Engine
• Engine Displacement -1462cc
• Transmission - Manual
• Max Power - 103.26bhp@6000rpm
• Max Torque - 138Nm@4400rpm
• Seating Capacity - 5
• Boot Space - 328L
• L*W*H - 3995*1790*1640 mm³
• Wheelbase - 2500mm
• Ground Clearance - 209 mm

Features

• Power Windows
• Airbags(driver and passenger)
• ABS
• Central Locking
• AC
• Power Steering
• Front Cupholders
• Low Fuel Warning Lamp
• Parking Sensors(rear)
• Tachometer
• Dual Trip Meter
• EBD
• Seat Belts
• Anti lock braking system

3.Ford Ecosport

Specifications:

• Cost - 8.19 - 11.69L
• Fuel Type - Petrol
• ARAI Mileage - 15.9kpl
• Tank Capacity - 48L
• Engine Type - 1.5L Petrol Engine
• Engine Displacement -1496cc
• Transmission - Manual/Automatic
• Max Power - 120.69bhp@6500rpm
• Max Torque - 149Nm@4500rpm
• Seating Capacity - 5
• Boot Space - 352L
• L*W*H - 3998*1765*1647 mm³
• Wheelbase - 2519mm
• Ground Clearance - 200 mm

Features

• Power Windows
• Airbags(driver and passenger)
• ABS
• Central Locking
• AC
• Power Steering
• Front Cupholders
• Low Fuel Warning Lamp
• Parking Sensors(rear)
• Tachometer
• Dual Trip Meter
• EBD
• Seat Belts
• Anti lock braking system

4.Hyundai Venue

Specifications:

• Cost - 7.68 - 13.11L
• Fuel Type - Petrol
• ARAI Mileage - 16kpl
• Tank Capacity - 45L
• Engine Type - 1.5L Petrol Engine
• Engine Displacement -998cc
• Transmission - Automatic
• Max Power - 118.41bhp@6000rpm
• Max Torque - 172Nm@4000rpm
• Seating Capacity - 5
• Boot Space - 352L
• L*W*H - 3995*1770*1617 mm³
• Wheelbase - 2500mm
• Ground Clearance - 200 mm

Features

• Power Windows
• Airbags(driver and passenger)
• ABS
• Central Locking
• AC
• Power Steering
• Front Cupholders
• Low Fuel Warning Lamp
• Parking Sensors(rear)
• Tachometer
• Dual Trip Meter
• EBD
• Seat Belts
• Anti lock braking system
• Automatic Climate Control
• Cruise Control
• Glove Box Cooling
• Steering Wheel Gearshift Paddles
• Voice Control

After Analysing all the cars i will suggest Hyundai Venue Because of its rich in features.