Benchmarking
OBJECTIVE:
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars.
* What is Benchmarking ?
Benchmarking is a process organizations use to measure and compare their services, products, and operational processes against other organizations.Simply Benchmarking is checking or evaluating something by comparison with standard organization and how to improve the perfomance.
* Comparison of Vehicles:
- Maruti Suzuki Ertiga
- Maruti Suzuki Brezza
- Mahindra XUV300
- Mahindra Bolero Neo
| Name & Image of the car model |
Maruti Suzuki Ertiga |
Maruti Suzuki Brezza |
Mahindra XUV300 |
|
| Engine | 1462 cc | 1462 cc | 1197 to 1497 cc | 1493 cc |
| Price | Rs. 8.49 Lakh onwards | Rs. 8.18 Lakh onwards | Rs. 8.41 Lakh onwards | Rs. 9.48 Lakh onwards |
| Mileage | 20.3 to 26.1 km/kg | 19.8 to 22.14 kmpl | 20 kmpl | 17.2 kmpl |
| Safety | 3 Star (Global NCAP) | 4 Star | 5 Star (Global NCAP) | 4.4 star |
| Fuel Type | Petrol & CNG | Petrol | Petrol & Diesel | Diesel |
| Transmission | Manual & Automatic (TC) | Manual & Automatic (TC) | Manual & Automatic (AMT) | Manual |
|
Seating Capacity |
7 Seater | 5 Seater | 5 Seater | 7 Seater |
| Body Style | Wagon | Sport Utility Vehicle | Sport Utility Vehicle | Sport Utility Vehicle |
| Cargo Volume | 209 L | 328 L | 257 L | 384 L |
| Dimension | 4,395 mm L x 1,735 mm W x 1,690 mm H | 3,995 mm L x 1,790 mm W x 1,685 mm H | 3,995 mm L x 1,821 mm W x 1,627 mm H | 3,995 mm L x 1,795 mm W x 1,817 mm H |
* Conclusion of suitable vehicle:
- I suggest Maruti Suzuki ertiga.
- Because, it is a comfortable car for family use and good mileage good features, decent look, and good interior and exterior.



