Benchmarking
BENCHMARKING
Benchmarking is the continual process,continuously compare the similer product,and dimension of perfomance to others.To measure and improve your product perfomence and find the final conclusion to identify your best product with help of benchmarking analysis.
CASE
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
| BENCHMAEKING |
| TAKE CURRENT MARKET SUV CARS IN 8 TO 10 LAKHS BUDGET |
- ECOSPORT FORD
- VENUE HYUNDAI
- MARUTI BREZZA
- TATA NEXON
VERDICT
HY VENUE is better model suited to Pughazhyendhii based on the benchmarking report done above. It offers much better stability in performance and spacious compared to other model. Venue also provides better features compare to the others ,like engine capacity,mileage,rear seat comfort,user rating also better.