Benchmarking

Benchmarking in the automobile industry involves a structured comparison between similar products, services or processes on some dimensions of performance.

For example:

it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. these looks at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.

it is particularly useful when comparing not only performancebut also pratice - in other words what do the different organizations do to enable that performance to be delivered? And applied in this way it is a powerful tool in process innovation on studying how the 'best' achieve their performance can provide powerful clues foe changing the way processes operate.

Process benchmarking of this kind can operate at several levels:

• Between similar processes in the same factory or service branch
• Between different factories or service branches
• Between different competing organizations
• Between different sectors using the same process
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