Benchmarking
BENCH MARKING
It is an organised comparison of similar goods, services, or methods along some performance variables. By benchmarking one can include the better options available in competitors and eliminate the bad ones. This results in the development of the best product available for the customer.
Benchmarking process may vary from one firm to another, but it is divided into two types
- Bench marking 1
It is an comparison of two products as a whole rather than dealing with specific parts. For eg., Two vehicles as a whole would be compared.
- Bench marking 2
It involves a much more detailed comparison. Specific components are compared and studied in detail. For eg., Engine of different cars of that segment are compared and will see which one is better. Then as per the study, changes are made to achieve good results and be at par with the best ones available in the market.
Case study
This case study tells about what are the requirements he needed, based on above requirements I suggest some models like,
- TATA NEXON
Key specifications of tata nexon;
Price = 9.8 lakh
Engine type = 1.2L Turbocharged Revotron Engine
Displacement = 1199 cc
Mileage = 17.5 kmpl
Transmission type = Manual
Max power = 118 bhp @ 5500 rpm
Max Torque = 170 Nm @ 1750 rpm
Seating capacity = 5 Seater
Safety ratings = 5 stare
Tank capacity = 44 litres
- HYUNDAI VENUE
Key specifications of Hyundai Venue
Price = 9.30 lakh
Engine type = 1.2 l kappa petrol Engine
Displacement = 1197 cc
Mileage = 17.52 kmpl
Transmission type = Manual
Max power = 81.80 bhp @ 6000 rpm
Max Torque = 113.8 Nm @ 4000 rpm
Seating capacity = 5
Safety ratings = 4-star rating
Tank capacity = 45 Litres
3.FORD ECO SPORT
Key specifications of Ford Eco sports
Price = 9.59 lakh
Engine type = 1.5L Ti-VCT (petrol)
Displacement = 1497 cc
Mileage = 17 Kmpl
Transmission type = Manual
Max power = 121 bhp @ 6500 rpm
Max Torque = 150 Nm @ 4500 rpm
Seating capacity = 5
Safety ratings = 4-star ratings
Tank capacity = 52 litres
4.MAHINDRA XUV3OO
Key specifications of XUV3OO
Price =10.20 lakh
Engine type = 1.2 Turbo petrol
Displacement = 1197 cc
Mileage = 17 Kmpl
Transmission type = Manual
Max power = 110 bhp @ 5000 rpm
Max Torque = 200 Nm @ 2000 rpm
Seating capacity =5
Safety ratings =5-star
Tank capacity = 42 litres
CONCLUSION
From comparing above all cars I need to suggest the best cars for Mr. D.S. Pughazhyendhii with options so that he will buy a good car for his family.
I suggest Tata Nexon , As it is the safest car and of better mileage of this segment. Tata Nexon has good build quality and design, and it is under the buyer’s budget.