Benchmarking
BENCHMARK REPORT:
- The benchmark has been made with the top SUV’s which currently stands in the market with their specific features for competition. As per the requirements of the customer, we selected the ‘TATA NEXON XM’.
TATA NEXON MONTHLY SALES
In January 2023, the total sales figure of tata cars was 47990 units. Tata Nexon sold 15567 in January 2023 which has resulted in 22.57 percent MoM growth.
|
MONTH |
SALES |
|
AUGUST 2022 |
15,085 |
|
SEPTEMBER 2022 |
14,518 |
|
OCTOBER 2022 |
13,767 |
|
NOVEMBER 2022 |
15,871 |
|
DECEMBER 2022 |
12,053 |
|
JANUARY 2022 |
15,567 |
TATA NEXON MONTHLY SALES GRAPH
WHY NEXON SALES ARE HIGH?
Tata has come up with a car that hits the sweet spot in the minds of most car buyers. It is practical, affordable and adheres to good quality standards. The variants across the board ensure that you will find one to your taste. The one constant and emotional part of the average Indian is his family. And Tata has come up with the new mantra, Safety, that emphasises how important this is to most. So you now have a car that ticks the boxes you are most interested in, safety, design, performance, quality, and choice. That is why India loves the Tata Nexon.
NEXON’s SAFETY SHIELD
Tata knew that it was an uphill task to face down Maruti as far as pricing was concerned. The question was then how could they compete with the behemoth that held the Indian market in an iron grip? The people at Tata simply changed the rules of the game by bringing in safety as a selling point. The Tata Nexon became the first Indian vehicle to score a perfect five stars in the GNCAP test establishing a new benchmark for the automotive market. Suddenly, just like price and fuel efficiency, the emergence of safety norms had the Indian public asking questions related to it. Safety became the new buzzword and Tata were streets ahead of the competition, giving the Nexon the boost to become one of India’s top selling vehicles.
NEXON’s UNIQUELY MUSCULAR DESIGN
The Nexon is a beefy muscular car with an aggressive styling and stance that appeals across the spectrum. Road presence is heightened by the high wheel arches, raised stance and straight bonnet. Tata has implemented its new Impact 2.0 design language in the Tata Nexon giving it a young uber cool look that will appeal to the market. It’s not hard to follow the design cues though, with the silhouette when looked at from a rear angle reminding you of the Range Rover Evoque. The signature front grille, the faux skid plate, the sleek and sporty front bumper contribute to the overall character of the car with the tri arrow flourishes on the lower air intake lending a nice touch. The high ground clearance is a big plus point when hitting those rough patches on the roads. The rear is well put together with the LED lamps on the C-pillar, faux vents on the rear bumper and the Nexon lettering in chrome at the back.
UPMARKET INTERIORS
Step inside the cabin and you will be surprised at the premium experience it delivers. You can safely argue that the quality of the trim in the three tone colour of the cabin is a couple of price points higher than the segment the Nexon is in. The new fabric upholstery is very firm and comfortable seating five passengers with the greatest of ease. The tri arrow detailing on the seats are a nice touch. The dashboard has a plastic insert with the tri arrow design and the central console scores high on both luxury and practicality. All the buttons are dampened and provide tactile feedback. The flat bottomed steering wheel lends a touch of sportiness and glamour to the interior. The textured surfaces inside the cabin feel nice to hold and touch. The displays are now all digital and the Xpress cool function of the AC is a boon in our hot summers.
PERFORMANCE TO LEAVE YOU SMILING
Tata tied up with EVL, an Austrian company to develop petrol and diesel engines. The result: a 1.2 L Revotron petrol (putting out 110 PS and 170 Nm of torque) and a 1.5 L Revotorq diesel (putting out 110 PS and 260 Nm of torque) that are combined with a 6 speed manual or automatic transmission. The engines are smooth, refined and provide enough power to satisfy the average daily requirements of the owners. The mileage that the vehicle provides satisfies the frugal souls of most. While the engines do not claim to be class leading, there is no doubt that they are competitive and take the fight to the opposition in this segment. Three drive modes are on offer with the City being just right for the urban areas while the Sports mode gives you the extra responsiveness from the car. Slot into Eco and you can aim for a frugal fuel economy.
Among Maruti Suzuki Vitara Brezza and Tata Nexon, which one is more powerful?
Compared to the Tata Nexon, the Maruti Vitara Brezza doesn't sport a diesel engine. With their respective petrol engines, the Tata Nexon delivers 120 PS of power and Maruti Vitara Brezza delivers 105 PS of power. Clearly, the Tata Nexon is more powerful than Maruti Suzuki Vitara Brezza.
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