Benchmarking
BENCHMARKING
Benchmarking is the process of comparison between similar products, services or processes. Benchmarking helps to improve the quality of existing products or to make product better than the products available in the market already.
In Automobile Industries the vehicle is compared with different parameters are as follows: -
- Engine Capacity
- Size of the vehicle
- According to utility
- Fuel Economy
- Safety measures
- Ride Comfort
There can be more parameters on which the vehicles are compared.
BENCHMARKING FOR THE GIVEN CASE
For the given case study considering a family of 5 members, daily uses of car, budget.
I have selected 4 cars from my side will be best suitable for the family.
- TATA Punch
- It on road price range is 7 lakh to 11 lakh.
- It is a 5 seater SUV with comfortable seating for family.
- Average fuel economy is 14 – 18 kmpl.
KEY SPECIFICATIONS
|
ARAI Mileage |
18.82 kmpl |
|
Engine Displacement (cc) |
1199 |
|
Max Torque (nm@rpm) |
113Nm@3300rpm |
|
Transmission Type |
Automatic |
|
Fuel Tank Capacity |
37 |
|
Max Power (bhp@rpm) |
84.48bhp@6000rpm |
|
Seating Capacity |
5 |
|
Boot Space (Litres) |
366 |
|
Body Type |
SUV |
|
Safety |
5 STAR NCAP RATING |
- CITROEN C3
- It on road price range is 6.95 lakh to 9.53 lakh.
- It is a 5 seater SUV with comfortable seating for family.
- Average fuel economy is 19.4 kmpl.
KEY SPECIFICATIONS
|
ARAI Mileage |
19.4 kmpl |
|
Engine Displacement (cc) |
1199 |
|
Max Torque (nm@rpm) |
190Nm@1750rpm |
|
Transmission Type |
Manual |
|
Fuel Tank Capacity |
30 |
|
Max Power (bhp@rpm) |
84.48bhp@6000rpm |
|
Seating Capacity |
5 |
|
Boot Space (Litres) |
315 |
|
Body Type |
SUV |
|
Safety |
4 STAR NCAP RATING |
- NISSAN MAGNITE
- It on road price range is 7.07 lakh to 12.53 lakh.
- It is a 5 seater SUV with comfortable seating for family.
- Average fuel economy is 17.7-20 kmpl.
KEY SPECIFICATIONS
|
ARAI Mileage |
20 kmpl |
|
Engine Displacement (cc) |
999 |
|
Max Torque (nm@rpm) |
152Nm@2200-4400rpm |
|
Transmission Type |
Automatic |
|
Fuel Tank Capacity |
40 |
|
Max Power (bhp@rpm) |
98.63bhp@5000rpm |
|
Seating Capacity |
5 |
|
Boot Space (Litres) |
336 |
|
Body Type |
SUV |
|
Safety |
4 STAR NCAP RATING |
- RENAULT KIGER
- It on road price range is 7.48 lakh to 12.97 lakh.
- It is a 5 seater SUV with comfortable seating for family.
- Average fuel economy is 14-18.24 kmpl.
KEY SPECIFICATIONS
|
ARAI Mileage |
18.24 kmpl |
|
Engine Displacement (cc) |
999 |
|
Max Torque (nm@rpm) |
152Nm@2200-4400rpm |
|
Transmission Type |
Automatic |
|
Fuel Tank Capacity |
40 |
|
Max Power (bhp@rpm) |
98.63bhp@5000rpm |
|
Seating Capacity |
5 |
|
Boot Space (Litres) |
405 |
|
Body Type |
SUV |
|
Safety |
4 STAR NCAP RATING |
Conclusion
The Best suited car for Mr. D.S. Pughazhyendhii would be TATA Punch as it has 5 star NCAP Rating and also a srong car with larger boot space which is useful to a family.