Challenge

Benchmarking

LLakshmi Narayanan6 Jan 2023

BENCHMARKING CHALLENGE: (Challenge 1)

OBJECTIVE: To make a study on Benchmarking and Benchmarking Study of various vehicles which Pricing between 8 to 10 lakhs and suggesting with the best Car for Mr. Pughachyendhii and his family with all the consideration and features following the place, usage and cost.

BENCHMARKING:

Benchmarking is a process of measuring the Performance of a company's products and Process with the other competitor in the business considered to be the best in Industries.

Benchmarking is the way of discovering what is the best performance being achieved and use that as the starting reference for raising the performance targets for the future.

Benchmarking is used to identify gaps in a industry's product's, process and the improvements that can be done for Producing the product better than the competitor with cost effectively,

BENCHMARKING IN AUTOMOBILE INDUSTRY:

Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. For example it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews. These look at products and services and provide recommendations based on which is best or some form of ranking amongst competitors.

Process benchmarking of this kind can operate at several levels:

Between similar processes in the same factory or service branch
Between different factories or service branches
Between different competing organizations
Between different sectors using the same process

OBJECTIVES OF BENCHMARKING:

To improve the products performance
To understand relative cost position and to identify opportunities for improvement.
To gain strategic advantage by focusing on capabilities critical to building strategic advantage.

To increase the rate of organizational learning since the benchmarking exercise brings new ideas and facilities experience sharing.

Step-by-Step Benchmarking :

1. Planning

It is imperative that the organization does adequate planning before embarking into the process. It includes planning the following:

Identify the activities that need to be benchmarked prior to engaging in benchmarking.
Identify the techniques to be used for data collection from a range of research techniques available such as informal conversations with customers, employees or suppliers, exploratory research techniques, re-engineering analysis, process mapping, quality control variance reports, financial ratio analysis, or simply reviewing cycle times or other performance indicators.
Identify and baseline the benchmark performance, a point against which improvement effort can be measured.

2. Collection of information

Information needs to be collected which include the primary data and secondary data. Primary data refers to collection of data directly from the benchmarked organization/organizations itself, while secondary data refers to information generated from the media, publications or internet. Data can be collected suitable techniques as planned.

3. Analysis of data

All collected data is analysed to understand the gaps in actual and expected performance. The root causes of all such gaps are analysed and ascertained for finding appropriate solutions for the root causes.

4. Implementation

Actual solutions steps are designed for each root cause of the gaps. And such actions and solutions are being implemented for achieving the improvement in expected performance. This will involve actual changes incorporated into the benchmarked activities and processes so that the gaps are not only narrowed down, but are also eliminated leading to the expected performance target achievement.

5. Monitoring

A regular and systematic evaluation of progress made and improvements achieved in the key performance indicators from the above implementation has to be carried out through the benchmarking process. If required, there will be a need to adjust the overall benchmarking strategy of planning, data collection and implementation of new changes in the benchmarked activities until expected improvements are achieved.

BENEFITS OF BENCHMARKING:

Keep improving internal operations. ...
Understand what's working and what isn't. ...
Adopt or improve upon competitors' practices. ...
Reduce costs by increasing efficiency. ...
Focus on practices and offerings that promote customer satisfaction and loyalty.

BASIC CHARACTERISTIC FOR A CAR:

Good seating arrangement.
Safety.
BS6 Engine used.
Good Mileage.
Good Interiors.
Lightweight Car body.
Specifications of cars
Features and Technologies.

Model and Specifications

Model (All are base models)	Maruti Suzuki Vitara Brezza	Hyundai i20 Sportz	Tata Altroz	KIA SONET
Engine	1462 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC	1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC	1199 cc, 3 Cylinders Inline, 2 Valves/Cylinder, DOHC	1197 cc, 4 Cylinders Inline, 4 Valves/Cylinder, DOHC
Engine Type	K15B	1.2 l Kappa	1.2L	1.2
Fuel Type	Petrol	Petrol	Petrol	Petrol
Max Power (bhp@rpm)	103 bhp @ 6000 rpm	81 bhp @ 6000 rpm	88.77 bhp @ 4000 rpm	82 bhp @ 6000 rpm
Max Torque (Nm@rpm)	138 Nm @ 4400 rpm	114.74 Nm @ 4200 rpm	200 Nm @ 1250-3000 rpm	115 Nm @ 4200 rpm
Mileage (ARAI) (kmpl)	17.03	21	23.03	18.4
Driving Range (Km)	817.44	777	852.11	828
Drivetrain	FWD	FWD	FWD	FWD
Transmission	Manual - 5 Gears	Manual - 5 Gears	Manual - 6 Gears	Manual - 5 Gears
Emission Standard	BS 6	BS 6	BS 6	BS 6
Seating Capacity	5	5	5	5
Safety	4 Star	3 Star	5 Star	3 Star
Pros	High seating, easy to drive Peace of mind ownership Popular compact SUV	Quality interiors Lots of powertrain options Easy to drive and live with	Upmarket looks, Five-star G-NCAP safety Top end variants are affordable Easy to drive and live with	Top-end variants are affordable Comfortable ride quality Interior fit and finish is good
Cons	Unexciting engine response and exterior design Firm slow-speed ride Ordinary fit and finish	Cabin space isn’t generous expensive top variants	low features.	Mileage is low performance is lower comparitively.
Images

Conclusion :-

I would suggest TATA Altoz for Mr.D.S.Pughazhyendhii because of the Five star G-NCAP Safety and spacious cabin with better mileage compared to rivals.
Over all it has good performance.