Benchmarking

CASE

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

REPORT:

Mr. D.S. Pughazhyendhi is a common man according to the city he lives. But in Madurai people will not accept that he is in bangalore if he buys a normal car. Indians are more fascinated about bigger cars which is SUV or a cross over. Indians always loves a Bigger car in views. That is the major reason for mahedira to survive in the market. Cars are not just cars in India it speaks about the respect and prosperity of a common man. Since pughal is a ordinary family man hae may prefer a smart hatchback or a sedan for a family purpose based on his budget, we need to take concern of those too. Speaking about the budget as per the case it is 8 to 10 lakhs. The case clearly states that pughal is an employee in bangalore.

1. In bangalore most of the employees are compulsory in IT (Information Technology). For a common employee average salary will be 9 to 11 lakhs at the age of pughal. Pughal has no need to create a separate post office account for his girl to come up with more gold for her wedding, since he has a boy. the average lifetime of a car is expected to be 10 to 12 years in India. So mr. pughal is in a situation to find a car that is worth for his full money.

2. once a month trip to bangalore to madurai may cost around 10 to 15 k including the toll fee fuel cost and food in travel.if this is happening, he may spend about a lakh for a month in his car. since he has to pay EMI also we need to take concern of fuel efficient and low maintenance cars also to the concern.

3.Since pughal is married so he has a wife. definitely she will be employed in some other company. pughal has to drop his wife some times in her office too. Going to wife's office in a normal car may be prestigeous. Since women do not care about the value of car they just see it is pink or not. Hence A good looking car must be taken into concern. So only EMI will be shared by both husband and wife.

4. pughal must be at the age of 35 because his son is five years old. He must be married at the age of 30. That is the right time in India men buys houses. So pughal must be paying housing loan also. Age 35 is also an youth age for boys so there is no doubt about pughal expecting a power full engine that flies in highway. Hence a 4 cylinder diesel Engine car must be taken into concern.

5. Pughal is really a lucky man to have his parents with him even after a marriage. Since they also travel in this car often the car must be a better suit for chaffeur driving. Good suspension is needed while driving for their parents to sit comfortably at the back.

6. Considering the once a month travel to madurai pughal has to ride completely on highways. he may comfortably come upto salem. after crossing chengapally tollways pughal has to off road upto kumarapalayam tollways. Because the particular road is not maintained well but fastag goes 65 rupees in tollways. For God's sake pughal has driving experience since he comes and goes once a month he may avoid tose road damages but fortune always doesn't come with us. So we need a stiifer suspension also. Either body on frame or monocoque body that looks like suv that is for higher ground clearance.

7. Since petrol and diesel are going in highways, We cannot overtake them . Hence our friend pughie is advised to take a look at Evs. that is tata nexon EV max which has a range of 521 kms. but that definitely requires a charging station in between the travel. May be if pughal and his wife go approved with work from home for some more 2 days they can travel with a 4 hour stay in between salem tata charging centre or coimbatore tata consultancy where fast chaging port is available. and take some rest after a meal and continue the journey. That will be a featuristic and futuristic idea when it comes to an electric vehicle.

Suggestions

Considering the above reasons and situations i have chose 6 cars that is matching.

Tata nexon

Hyundai i20

nissan magnite ( Base model )

Ex-Showroom PriceRs.5,97,400RTORs.92,835InsuranceRs.28,835On-Road Price in Bangalore:Rs.7,19,071^*EMI Rs.13,684/month

Kia sonet

Bleno by Maruti suzuki not glanza by toyota.

Brezza

these suggestions are not taken only by family situations and driving situations that are alone given in the case.

these decisions are taken after considering the reviews given by Indian youtubers who behave like they have designed lamborghini in the past.

things like susupension, power and torque produced by the engines. head room and leg room provided at the back seats, sun roof considered for the 5 year old boy, and finaly looks . these are the major factors i have taken in to concern.

this i did not take in concern are rear ac ventilation sysytem, infotainment system, 360 camera, ventilated seats, particularly tata punch.

These car prices are taken in road cost at bangalore, since these cars are cheaper when pughal takes in tamilnadu. However pughal has to pay one more lakh for fines in bangalore when he drives a TN registeration vehicle, so it is must to book the car in bangalore.

my very own suggestion is hyundai i20. which is mot suited or both city and highway driving.

onlything is space. But sooner pughal's father may die. then the sapce in backseat will be fine. i thought not to add this point. but reality is we must accept the truth.