Benchmarking

Benchmarking:

Automotive benchmarking is comparing one to another for the choice of similar type of chain. Benchmarking Solution helps an Automotive Industry client reduce operating costs and realize huge savings.

Benchmarking is the process of comparison of similar products on some dimensions of performance.

CASE:

Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once in a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him with options so that he will buy a good car for his family.

Note: Pughazhyendhii is fond of big cars

REPORT:

The above case of Mr. Pughazhyendhii leads to following filters. They are:

1. The number of family members is five including a child and hence the vehicle should be spacious with enough leg room
2. He uses his car for Daily office commute and a monthly trip to his native. This would give a total estimate of more than 2500km/month and 20000km/year.
3. The budget is from 8-10 Lakhs and he is also fond of big cars.
4. Based on these underpinning factors the suggestion would be a choice of SUV Vehicle.
5. Considering the long run of the vehicle the viable option would be Diesel variant which helps to save fuel costs and other upfront maintenance and also has better mileage.
6. In a crowded city like Bengaluru Automatic Gear transmission would be best suited but due to budget constraints and fuel efficiency manual Transmission is preferred

Based on these requirements a detailed benchmarking is done to compare the specifications, advantages and other considerable parameters

SUGESTTED CARS:

1. Ford Eco Sport
2. Tata Nexon
3. Maruti Suzuki Vitara Brezza
4. Hyundai Venue

FORD ECO SPORT

The Ford Ecosport is considered as one of the best sub-4m compact SUVs currently on sale in the Indian market. The car gets powerful and refined engines and also comes with an aggressive and appealing design language. If you in the market to buy a new compact SUV and wondering if the Ecosport is the best of all.

Advantages:

1. Build Quality
2. Powerful and Responsive Engines
3. Looks
4. Driving Dynamics
5. Long List Of Safety Features

Disadvantages:

1. Not So VFM
2. Feels Dated
3. Stiff Suspension Setup
4. Narrow Second Row
5. Thick A-Pillar Causes Blind Spot

MODELS / SPECIFICATIONS	FORD ECO SPORT
Price	Starts from Rs.9.01 lakhs
ARAI Mileage	21.7kmpl
Engine Displacement (cc)	1498
Max Torque (nm@rpm)	215Nm@1750-2500rpm
Transmission Type	Manual
Fuel Tank Capacity	52
Max Power (bhp@rpm)	98.63bhp@3750rpm
Seating Capacity	5
Boot Space (Litres)	352
Body Type	SUV
Safety	4 stars NCAP rating

TATA NEXON

Advantages:

1. Best in class safety package
2. Powerful engines (petrol & diesel)
3. Ride and feels like a big vehicle

Disadvantages:

1. Quality of plastic inside the cabin
2. Sluggish infotainment
3. Slightly hard ride

MODELS / SPECIFICATIONS	TATA NEXON
Price	Starts from Rs. 8.92 lakhs
ARAI Mileage	21.5 kmpl
Engine Displacement (cc)	1497
Max Torque (nm@rpm)	260Nm@1500-2750rpm
Transmission Type	Automatic
Fuel Tank Capacity	44
Max Power (bhp@rpm)	108.5bhp@4000rpm
Seating Capacity	5
Boot Space (Litres)	350
Body Type	SUV
Safety	16.06/17 5 stars NCAP rating

MARUTI SUZUKI VITARA BREZZA

Advantages:

1. High-spirited & efficient 1.5 petrol
2. Good value for money
3. Neutral ride, easy to drive

Disadvantages:

1. No more diesel option
2. Rivals offer more space
3. Design isn�t attractive as before

MODELS / SPECIFICATIONS	MARUTI SUZUKI VITARA BREZZA
Price	starts from Rs.7.99 lakhs
ARAI Mileage	18.76kmpl
Engine Displacement (cc)	1462
Max Torque (nm@rpm)	138Nm@4400rpm
Transmission Type	Automatic
Fuel Tank Capacity	48
Max Power (bhp@rpm)	103.26bhp@6000rpm
Seating Capacity	5
Boot Space (Litres)	328
Body Type	SUV
Safety	12.51/17 4 stats NCAP rating

HYUNDAI VENUE

Advantages:

1. Ease of driving.
2. Three different engine options
3. Feature loaded

Disadvantages:

1. Isn't as big as rivals
2. No diesel automatic on offer
3. 1.2 petrol is weak on punch

MODELS / SPECIFICATIONS	HYUNDAI VENUE
Price	Starts from Rs.7.53 lakhs
ARAI Mileage	18.14kmpl
Engine Displacement (cc)	998
Max Torque (nm@rpm)	171.6Nm@1500-4000rpm
Transmission Type	Automatic
Fuel Tank Capacity	45
Max Power (bhp@rpm)	118.35bhp@6000rpm
Seating Capacity	5
Boot Space (Litres)	350
Body Type	SUV
Safety	4 stars NCAP rating

CONCLUSION:

Considering the Pughazhyendhii's requirement. I will prefer TATA Nexon. Since It is a five seater car. Got 5 star NCAP rating for safety. Having 44 liters of fuel tank capacity. And provide a milage of 21.5 kmpl. 350 litres in boot space. At last It is an SUV type vehicle and it full fill the need and wish of Mr. D.S.Pughazhyendhii.