Benchmarking
Bench marking:
Bench marking is the process of technical camparision amoung the similar products available in the market. Bench marking helps an individual in decision making while buying a product. And it also helps to an organisation to understand that what are the various products available in that particular field and which one is good amoung those and the organisation can understand what features they have to added to their developing product for surviving market.
Case:
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
Report:
The above case of Mr. Pughazhyendhii leads to following filters. They are
- The number of commuters is five including a child and hence the vehicle should be spacious with enough leg room
- He uses his car for Daily office commute and a monthly trip to his native .This would give a total estimate of more than 2000km/month and 20000km/year.
- His budget falls between 8 to 10 lakhs and he is also fond of big cars
- Based on considering the above filters, the suggestion should be the choice of SUV vehicles.
- Considering the long run of the vehicle the viable option would be electric or hybrid electric vehicle variant which helps to save fuel costs and other upfront maintenance and also has better mileage but due to those high cost, the desiel variant is prefered.
Comparison:
On comparision of above 4 cars, it very tough call to finalise one car.I would like suggest two cars amoung four. There is a tough compitation between Tata Nexon and Hyundai venue. The specifications of these two cars are almost similar but I would like to suggest "Tata Nexon" because its max power, tachometer in interior.