Benchmarking
Benchmarking:
It is comparison of same level of products or service to provide best output of the newly developing product or service. The point of benchmarking is to identify the improvements in the current products or service with respect to the competitive products or service.
Case study:
Comparing 4 vehicle for Mr.Pughazhyendhi who is fond of big cars for daily usage and long travel in the range of 8 to 10 lakhs on-road.
| Specifications | Hyundai Venue | Nissan Magnite | Tata Nexon | Mahindra XUV300 |
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| Varient | S 1.2 petrol | XV Premium | XM | W4 1.2 petrol |
| Price | 10.1 Lakhs | 9.6 Lakhs | 9.9 Lakhs | 9.8 Lakhs |
| Engine type | 1.2L | 1.0L | 1.2L |
1.2L |
| Engine | 1197 cc / 4 cylinder | 999 cc / 3 cylinder | 1199 cc / 3 cylinder |
1197 cc / 3 cylinder |
| Mileage | 17.5 | 18.7 | 17.5 | 17 |
| Length (mm) | 3995 | 3994 | 3993 | 3995 |
| Width (mm) | 1770 | 1758 | 1811 | 1821 |
| Bootspace (liters) | 350 | 336 | 350 | 257 |
| Wheels | Steel rims | Alloy wheels | Steel rims | Steel rims |
| Tyre pressure monitor | Yes | Yes | No | No |
| ABS | Yes | Yes | Yes | Yes |
| Electronic stability program and Hill hold control | Yes | No | Yes |
No |
| Cruise control and keyless start | No | Yes | No |
No |
| Driver arm rest | No | Yes | No |
No |
| Music system | Touch screen display | Touch screen display | Digital Display | No |
| Speakers | 6 Nos | 6 Nos | 4 Nos | No |
| Driving range | 789 | 750 | 773 | 714 |
| Max power | 82 bhp @ 6000 rpm | 71 bhp @ 6250 rpm | 118 bhp @ 5500 rpm | 109 bhp @ 5000 rpm |
| Max torque | 114 Nm @ 4000 rpm | 96 Nm @ 3500 rpm | 170 Nm @ 1750 rom | 200 Nm @ 2000 rpm |
As comparing top selling cars in the given price segement, these are some important specifications as people would look for in a car. I have identified best of the specification with green background.
Conclusion:
As per the comparison, 2 cars scores equal points which is Hyundai Venue and Nissan Magnite. But even though a car is high power with respect to engine, a common man who always looks for is Mileage. In that case Nissan Magnite is good and the price and varient level of the car gives strenth to it.
As per Mr.Pughazhyendhi's expectations
1. Single fuel tank full will go to Madurai in one shot.
2. Interms of Banglore city traffic, high mileage car would be better.
3. It is Big car (Compact SUV vehicle)
4. 5 Seater car suitable for his family.
5. Car looks stylish with alloy wheel and dual tone paint.