Challenge

Benchmarking

1.Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

In the market,lots of cars are available between 8 to 10 lakhs but, Pughazhyenthi is fond on big cars.

I suggest MARUTI SUZUKI ERTIGA for the above mentioned details.

2.BENCHMARKING

Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, “best in class.” The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.

Benchmarking is a simple, but detailed, five-step process:

  • Choose a product, service, or internal department to benchmark.
  • Determine which best-in-class companies you should benchmark against, which organizations you’ll compare your business to.
  • Gather information on their internal performance, or metrics.
  • Compare the data from both organizations to identify gaps in your company’s performance.
  • Adopt the processes and policies in place within the best-in-class performers.

BENEFITS

In addition to helping companies become more efficient and profitable, benchmarking has other benefits, too, such as:

  • Encouraging team-building and cooperation in the interests of becoming more competitive
  • Enhancing familiarity with key performance metrics and opportunities for improvement company-wide
  • Improving employee understanding of cost structures and internal processes

3.FOUR CARS

I go for Mahindra XUV300,HYUNDAI VENUE,MARUTI SUZUKI S-CROSS and MARUTI SUZUKI ERTIGA


MARUTI SUZUKI ERTIGA

Pros:

  1. Best in class safety package
  2. Powerful engines (petrol & diesel)
  3. Ride and feels like a big vehicle
  4. Its a seven seater best for family.

Cons:

  1. Quality of plastic inside the cabin
  2. Sluggish infotainment

SPECIFICATIONS

price: 8.5lakhs

Fuel type: petrol,CNG

Mileage: 20.3 to 26.1 km/kg

Fuel tank capacity: 45 litres

Transmission: Manual,Automatic

Driving range: 923 kms

Engine: 1462cc

NCAP Rating: 3 star

seating capacity: 7 seater

safety: 2 airbags and 7 airbags 11.5 lakhs

AC operation: Manual from 8.3 lakhs and automatic from 10 lakhs

gearbox: manual

wheels: steel rims

petrol: 20.3km/kg

diesel:26.1 km/kg

MARUTI SUZUKI S-CROSS

price: 8.72 - 12.70 lakhs

fuel type: petrol

mileage: 18.4 to 19 km/l

fuel tank capacity: 48 litres

transmission:manual,automatic(TC)

Driving range: 890kms

Engine: 1462cc

NCAP rating: not tested

seating capacity: 5 seater and 5 airbags from 12 lakhs

AC operation:manual for 8.7lakhs and automatic for 9.85lakhs

wheels: steel rims and alloy wheels

safety: 2 airbags

HYUNDAI VENUE

price: 7.53 to 12.72 lakhs

fuel type:petrol and diesel

mileage: 17.5 to 23.4 km/litres

transmission: Manual, Clutchless Manual (IMT), Automatic (DCT)

driving range:789kms

engine:998 to1493cc

no rating from NCAP

seating: 5 seater

safety: 2 airbags and 6 airbags from 12 lakhs

wheels: steel rims

display: no display for 7.53 lakhs and touch screen from 8.7lakhs

petrol: 18.1km/l

diesel:23.4km/l

MAHINDRA XUV300

Price: 8.41 to 14.27lakhs

fuel type: petrol,diesel

mileage: 20km/l

fuel tank capacity: 42 litres

transmission: Manual, Automatic (AMT)

driving range: 714 kms

engine: 1197 to 1497cc

NCAP rating: 5 star

Seating capacity: 5 seater

safety: 2 airbags and 7 airbags from 12.37 lakhs

wheels: steel rims and alloy wheel from 11.15 lakhs

petrol : 17km/l

diesel: 20km/l

With the camparison of four cars,I suggest Maruti suzuki ertiga diesel carbut best rated car is mahindra XUV300.

4.Conclusion:

From the above compared details,the family want to go to madurai from bangalore monthly once they need to buy the long range driving car and also it is a seven seater car. and the main advantage is mileage in diesel is above 25kms.3 rating in NCAP is enough for the indian roads and speed.so, i suggest maruti suzuki ertiga.

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