Benchmarking
Bench-Marking
- In simple language Benchmarking is a process to measure full fillment of all the requirement. In this process, Our requirement is act as a input. For example, in automobile benmarking means study of a Interior design, Exterior design, roof design, Car doors, Bonate design, Engine power, Person capacity, etc.
- Bench-Marking is act as a Basic process for the developement of new model or base of competitive analysis.
Bench-Marking for Mr. D.S. Pughazhyendhii
1. Mr. D.S. Pughazhyendhii will use car to commute to his office daily and also he is a family man so comfort is one of the major concern.
2. Mr. D.S. Pughazhyendhii's family is comprises of 5 members. Generally, in a four seater car 5 persons can easily manage for daily uses but he visits his native place Madurai which is 500 kms away from Banglore once a month. So, for such a long distance travel definitely he needs 5-7 seater car for more comfort.
3. For such long journey petrol car will be more costly in compare to diesel car if we think on long term basis. As diesel car will be more efficient performance wise.
3. Bangalore is highly crowded city. so automatic transmission and power steering will be a salient feature for Mr. D.S. Pughazhyendhii.
4. Mr. D.S. Pughazhyendhii's budget falls between 8-10 lakhs on road. Considering budget and all requirement we can suggest a car which has below mentioned specification.
- Petrol+Automatic transmission+5 seater
- Diesel+Manuel transmission+5 seater
Comparison
| Tata Altroz XZ Plus | Maruti Baleno Alpha AMT | Renault Kiger RXZ AMT DT | Kia Sonet 1.5 HTK | |
| Price | 9.95 lakhs | 9.71 lakhs | 9.17 lakhs | 9.79 lakhs |
| Body type | Hatchback | Hatchback | SUV | SUV |
| Engine | 1497 cc | 1197 cc | 999 cc | 1493 cc |
| Mileage | 23.03 kmpl | 22.94 kmpl | 19.03 kmpl | 24 kmpl |
| Max Power | 88.77 bhp | 88.5 bhp | 71.01 bhp | 98.63 bhp |
| Max Torque | 200 Nm | 113 Nm | 96 Nm | 240 Nm |
| Gearbox | 5 speed | 5 speed | 5 speed | 6 speed |
| Drive Lay-out | Front wheel drive | Front wheel drive | Front wheel drive | Front wheel drive |
| Transmission | Manuel | Automatic | Automatic | Manuel |
| Seating Capasity | 5 | 5 | 5 | 5 |
| Fuel Type | Diesel | Petrol | Petrol | Diesel |
| No. of Doors | 5 | 5 | 5 | 5 |
| Air bags | 2 | 2 | 2 | 2 |
Dimension
Tata Altroz, Renault Kigar and Kia sonat has almost same length of 3990 mm. which is effective in accordance with Banglore traffic and space comfortability inside car.
Performance
According to the above data Tata Altroz, Maruti Baleno and Kia Sonet has best performance at almost same prize. Amongst these 3, Kia Sonet 1.5 HTK is best performance wise with 24 kmpl mileage.
Interior
Tata Altroz XZ Plus:
Maruti Baleno:
Renault Kiger:
Kia Sonet:
Exterior
Tata Altroz XZ plus:
Maruti Baleno:
Renault Kiger:
Kia Sonet:
Safety
All four car has same number of air bags.
Conclusion
According to Benchmarking on the basis of parameters like performance, Interior design, Exterior design, safety, Max. power, Max. torque, comfortability, etc., Tata Altroz XZ Plus is one of the best car which can full fill requirement of Mr. D.S. Pughazhyendhii. The second best option is Kia Sonet 1.5 HTK.