Benchmarking
Benchmarking
What is Benchmarking?
Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, aka “best in class.” The point of benchmarking is to identify internal opportunities for improvement. By studying companies with superior performance, breaking down what makes such superior performance possible, and then comparing those processes to how your business operates, you can implement changes that will yield significant improvements.
That might mean tweaking a product’s features to more closely match a competitor’s offering, or changing the scope of services you offer, or installing a new customer relationship management (CRM) system to enable more personalized communications with customers.
Given conditions
• Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore with his family comprising children and old parents.
• He visits his native place Madurai which is 500kms away from Bangalore once a month.
• He uses his car to commute to his office.
• His budget falls between 8 to 10 lakhs on road.
• Pughazhyendhii is fond of big cars
• After considering all the conditions we took 4 cars of 4 different companies
1) because of heavy traffic in banglore we go for ATOMATIC transmission.
2) Two older people in family hence there should be GOOD LEG SPACE.
3) Having long running once in a month MILEAGE AND BOOT SPACE we have to take in consideration.
4) Should have GOOD SAFETY FEATURES as well as STAR RATINGS.
ETC. We will compare more features.
SELECTED VEHICLES
1)Maruti suzuki BALENO
2)Hyundai i20
3)Tata punch
4)Renault TRIBER
Benchmark with presently available cars in the market for the following case.
SPECIFICATION BALENO I20 PUNCH TRIBER
1.Price (lakh) 9.82 10 8.96 9.30
2.Mileage (KMPL) 19.56 19.6 18.8 18.2
3.Engine (CC) 1197 1197 1199 999
4.Transmission Automatic Automatic Automatic Automatic
5.Seating capacity 5 5 5 7
6.Star rating (NCAP) Not tested 3 5 4
7.Boot space
(Ltr) 339 311 366 625
8.power (BHP) 82 87 87 72
8.Length 3995 3995 3827 3991
9.ABS Yes Yes Yes Yes
10.Warrenty
(years) 2 3 2 2
11.Air bags 2 2 2 2
As per the comparision TATA PUNCH is suitable to Mr. D.S. Pughazhyendhii.