Benchmarking

Benchmarking:

Benchmarking involves a structured comparison between similar products, services or processes on some dimensions of performance. For example, it can be used to compare the availability and delivery of features in a product and in this form often provides the basis of consumer tests and reviews

Need of benchmarking:

Performing benchmarks allows you to identify areas for improvement to get the company on par with the growth and success of other businesses in your industry or niche. By assessing what other companies are doing successfully, you can develop a plan to boost performance and take advantage of opportunities.

Competitive benchmarking solutions help enterprises overcome these challenges, stay a step ahead of competitors, adopt innovative and new strategies, and champion their industry. It also provides companies with industry benchmarks, enabling them to improve their processes, systems, and business decisions.

The six most significant types of benchmarking:

Internal: Comparing processes within the organization

External: Comparing to other organizations

Competitive: Specifically comparing to direct competitors

Performance: Analysing metrics to set performance standards

Strategic: Evaluating how successful companies strategize

Practice: Process mapping and addressing performance gaps

Requirement:

MR.D.S.Pughazhyendhii needs a 5 seater car on a budget of 8 to 10 lakhs, He will be using his car for daily commuting & monthly once a trip of 1000 kms to his native madurai.

Suggestions:

1.TATA NEXON

2.KIA SONET

3.HYUNDAI VENUE

4.MARUTI SUZUKI BREZZA

	TATA NEXON	KIA SONET	MARUTI SUZUKI BREZZA	HYUNDAI VENUE
Body Type	SUV	SUV	SUV	SUV
Fuel type	Petrol	Petrol	Petrol	Petrol
Transmission	Manual	Manual	Manual	Manual
Engine Capacity	1199	1197	1462	1197
Engine Type	1.2l Turbocharged Revotron Engine	SMARTSTREAM G1.2	K15C Smart Hybrid	1.2 Kappa Petrol
Max Power	118.36bhp@5500rpm	81.86bhp@6000rpm	101.65bhp@6000rpm	81.80bhp@6000rpm
Max Torque	170nm@1750-4000rpm	115nm@4200rpm	136.8nm@4400rpm	113.8Nm@4000rpm
No of cylinders	3	4	4	4
Gearbox	6	5	5	5
Turbo charger	Yes	No	No	No
Mileage (ARAI)	17.57 Kmpl	18.4 Kmpl	20.15 Kmpl	17.5 Kmpl
Seating Capacity	5	5	5	5
Boot Space	350	392	328	350
Wheel Base	2498 mm	2500 mm	2500 mm	2500 mm
Airbags	Driver and Passenger	Driver, Passenger and Side Front	Driver and Passenger	Driver and Passenger
Hill Assist	Yes	No	Yes	Yes
Child Safety Lock	Yes	Yes	Yes	Yes
Crash rating	5 STAR RATING	3 STAR RATING	4 STAR RATING	4 STAR RATING
Safety & Features	Hill Assist ISOFIX Child Seat Mounts Anti-lock Braking System (ABS) Electronic Brakeforce Distribution (EBD) Brake Assist (BA) Traction Control System (TCS) Child Safety Lock	Speed Sensing Auto Door Lock Day/Night Rearview Mirror Anti-lock Braking System (ABS) Electronic Brakeforce Distribution (EBD) Central Locking Child Safety Lock	ISOFIX Child Seat Mounts Day/Night Rearview Mirror Electronic Brakeforce Distribution (EBD) Central Locking Anti-lock Braking System (ABS) Engine Immobilizer Child Safety Lock Hill Assist	Speed Sensing Auto Door Lock Impact Sensing Auto Door Unlock ISOFIX Child Seat Mounts Hill Assist Day/Night Rearview Mirror Anti-lock Braking System (ABS) Electronic Brakeforce Distribution (EBD) Brake Assist (BA) Electronic Stability Program (ESP) Engine Immobilizer Central Locking Child Safety Lock Rear Defogger

Conclusion:

On the above four cars i will suggest TATA NEXON for pugazhyendhi because it is most safest car which has 5 star rating in Global NCAP crash test and it has child safety lock & ISOFIX child seat mount feautures because pugazhyendhi has a 5 year old boy, It is a 5 seater car with 350l boot space and also it produces more power upto 118 bhp and max torque upto 170 with 6 speed gear box in this segment which will help him to travel a long distance without any stress and also it is giving a good mileage of 17.57 kmpl which good for daily city commuting so i will suggest him to buy TATA NEXON which comes 8.98 lakhs onroad.