Benchmarking
AUTOMOTIVE BENCHMARKING
Benchmarking is the process of comparison of similar products on some dimensions of performance.Automotive benchmarking is the process of analyzing the choice of similar products based on the selection factor and its final conclusion.
CASE
Mr. D.S.Pughazhyendhii is a married man who lives in bangalore which is ahighly crowed city. His family comprises five members including his wife ,five year old boy,his father,mother.He visit his native place Madurai in once in a month and Madurai is away from bangalore in 500 kms. And he will be using his car to commute to his office .His budget falls between 8 to 10 lakhs on road. Please suggest to him with options that he will buy a good car for his family.
NOTE:Pughazhyendhii is bond of big cars.
REPORT
The above case of results following suggestions, they are
His family members are totally five so he should bye a spacious with enough leg room
He uses in car for daily office commute and monthly once in trip of native place, this would give a total estimate Bangalore to Native distance =500 kms, Once in a month up and down =1000kms Home to office =20 kms/ per day and totally 20*30 =600 kms per month, And totally his travelled in 1600 kms per month and 19200 kms per year.
The budget is from 8to10 lakhs and he is fond of big cars.
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MAKE |
TATA NEXON |
HYUNDAI CRETA |
MAHINDRA XUV300 |
FORD ECOSPORT |
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VARIANT |
XM Diesel |
1.5 diesel E |
W4 |
1.5 TDCI |
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Engine |
FUEL TYPE |
Diesel |
Diesel |
Diesel |
Diesel |
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ENGINE |
4 cylinder |
4 cylinder |
4 cylinder |
4 cylinder |
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POWER |
115hp@4000rpm |
117hp@3750rpm |
100hp@4000rpm |
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TORQUE |
260nm@1500to2750rpm |
250nm@2750rpm |
300nm @2500 rpm |
205nm @3250rpm |
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Dimensions |
WHEEL BASE |
2498MM |
2610mm |
2600mm |
2519mm |
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G/CLEARANCE |
209MM |
215mm |
180mm |
200mm |
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BOOT SPACE |
35OLITRES |
340 litres |
257litres |
352 litres |
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Transmission |
Drive layout |
Front wheel drive |
Front wheel drive |
Front wheel drive |
Front wheel drive |
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Gear box type |
Manual |
Manual |
Manual |
Manual |
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Fuel efficincy |
Tank capacity |
44 |
50 |
42 |
52 |
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MILEAGE |
22 |
21.4 |
20 |
20 |
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SAFETY |
AIRBAGS |
2 |
2 |
2 |
2 |
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PRICE |
ON ROAD |
9.80 Lakhs |
10.94 lakhs |
14.20 lakhs |
12.20 lakhs |
Based on above calculation I would suggest the SUV VECHILE. And he would be DIESEL variant which helps a save fuel cost and maintenance cost.
He lives in crowed city in bangaluru so he would be manual transmission is preferred because his budget in 10 lakhs.
CONCLUSION
Based on the above benchmarking details in variant cars I would suggest to TATA NEXON is the best car and its proposed on the reports for this case .