Benchmarking

OBJECTIVE:

To pickup a car as per customer's requirement with the help of bench marking.

BENCHMARKING: The aim of benchmarking is to compare between similar products,services or processes on some dimensions of performance. By studiying companies with superior performances,breaking down what makes such superior performance possible and then comparing those with our product.the main objective of benchmarking is to use the data gathered in our benchmarking process to identify areas where improvemnts can be made

Customer requirement:

• Price range : 8-10 lakh
• Occupancy : 5 members
• Usage : Routine - office
• Vaccation - 1000km (once in a month)

Car options:

• Tata Nexon
• Maruthi Vitara Brezza
• Hyundai Venue
• Ford Ecosport

TATA NEXON:

Tata Nexon comes under 4-m sub compact SUV in the segment. it is the top most selling vehicle in india currently.Tata Nexon got 5 star in Global NCAP crash test which is the first 5 star rated car manufactured by indian company.

Key specifications:

• ARAI milage - 21.5 kmpl
• city milage - 18.5
• fuel type - diesel
• engine displacement - 1497 cc
• seating capacity - 5
• transmission type: manual and AMT
• Boot space - 350 litre

Tata nexon provide

• 4 airbags including dual front airbag
• anti lock breaking system with EMD and ESP
• rear camera and rear parking sensor

Cons:

• Quality of plastic inside cabin
• Slightly hard ride

PRICE :9.22 lakh

Maruthi Vitara Brezza

It comes under sub compact SUV vehicle with 4 star rating in global NCAP.

Key specifications:

ARAI milage - 18.76 kmpl

• fuel type - petrol
• engine displacement - 1462 cc
• seating capacity - 5
• transmission type: manual and AMT
• Boot space - 328 litre

Maruthi Vitara Brezza provides

• Reverse parking sensor and rear camera
• ABS with EBD
• Driver and passenger airbag

Cons:

• Design isn't attractive
• less space compared to other cars

PRICE :9.57 lakh

Hyundai Venue:

it comes under subcompact SUV vehicle with 4 starvrating in global NCAP

• ARAI milage - 18.27kmpl
• City milage - 16.0
• fuel type - petrol
• engine displacement - 998 cc
• seating capacity - 5
• transmission type: manual and AMT
• Boot space - 350 litre

it provides:

• Reverse parking sensor and rear camera
• ABS
• Driver and passenger airbag

Cons:

• less space compared to rivals
• Less cc

PRICE :9.56 lakh

Ford EcoSport:

it comes under subcompact SUV vehicle with 4 starvrating in global NCAP

• ARAI milage - 15.9kmpl
• fuel type - petrol
• engine displacement - 1496 cc
• seating capacity - 5
• transmission type: manual and AMT
• Boot space - 352 litre

it provides:

• Reverse parking sensor and rear camera
• ABS
• Driver and passenger airbag

Cons:

• Narrow second row
• Rival provide good suspension setups

COMPARISON	TATA NEXON	MARUTHI VITARA BREZZA	HYUNDAI VENUE	FORD ECOSPORT
ARAI Mileage (kmpl)	21.5	18.76	18.14	21.7
Engine Displacement (cc)	1497	1462	998	1498
Max Torque (nm@rpm)	260Nm@1500-2750rpm	138Nm@4400rpm	171.6Nm@1500-4000rpm	215Nm@1750-2500rpm
Fuel tank capacity	44	48	45	52
Seating capacity	5	5	5	5
Max Power (bhp@rpm)	108.5bhp@4000rpm	103.26bhp@6000rpm	118.35bhp@6000rpm	98.63bhp@3750rpm
Boot Space (Litre)	350	328	350	352
Safety rating(NCAP)	5	4	4	4
Body type	suv	suv	suv	suv

Conclusion:

I would sugget TATA NEXON. it has got better safety featuers.It is also value for money product with world class features and stylish looks.