Benchmarking
Automotive Benchmarking
Benckmarking is like comparison of Similar Products in market. Automotive Benchmarking for a buyer is Comparing and Analysing of similar product or vehical in the market for purchasing a new vehical as per his/her comfort.
Case
Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500kms away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.
Note: Pughazhyendhii is fond of big cars
Prepare a report explaining what is Bench-Marking
Compare at least 4 vehicles.
Provide a proper conclusion for the report, suggesting a single suitable vehicle among the comparison made with images.
Report
In above case Mr. Pughazhyendhii needs to check following factors and thy are
1. He is fond of big cars and also his budget is 8-10 lac.
2. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother it means he need 5-8 seater car should have enough leg room and head room.
3. He also visit his native place once in a month and using his car to commute to his office that means he drive his car 2500km monthly.
4. For travelling this much he should go for deisel engine car.
5. According to these factor best suggestion of chosing a vehical is SUV Vehical.
Based on these requirement benchmarking is done of following cars.
1. Hyundai Venue
| Engine Type | 1.5 U2 CRDi | ||||||||||||||||||||||
| Displacement (cc) | 1493 | ||||||||||||||||||||||
| Max Power | 98.56bhp@4000rpm | ||||||||||||||||||||||
| Max Torque | 240Nm@1500-2750rpm | ||||||||||||||||||||||
| No. of cylinder | 4 | ||||||||||||||||||||||
| Valves Per Cylinder | 4 | ||||||||||||||||||||||
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| TransmissionType | Manual | ||||||||||||||||||||||
| Gear Box | 6-Speed |
| Fuel Type | Diesel |
| Diesel Fuel Tank Capacity (Litres) | 45.0 |
| Diesel Highway Mileage | 20.0 |
| Emission Norm Compliance | BS VI |
2. Kia Sonet
| Engine Type | 1.5 L CRDi WGT |
| Displacement (cc) | 1493 |
| Max Power | 98.63bhp@4000rpm |
| Max Torque | 240nm@1500-2750rpm |
| No. of cylinder | 4 |
| Valves Per Cylinder | 4 |
| Fuel Supply System | CRDi |
| Turbo Charger | |
| TransmissionType | Manual |
| Gear Box | 6-Speed |
| Drive Type | FWD |
| Fuel Type | Diesel |
| Diesel Fuel Tank Capacity (Litres) | 45.0 |
| Emission Norm Compliance | BS VI |
3. Mahindra XUV 300
| Engine Type | 1.5L Turbo Diesel |
| Displacement (cc) | 1497 |
| Max Power | 115bhp@3750rpm |
| Max Torque | 300Nm@1500-2500rpm |
| No. of cylinder | 4 |
| Valves Per Cylinder | 4 |
| Valve Configuration | DOHC |
| Fuel Supply System | CRDi |
| Turbo Charger | |
| TransmissionType | Automatic |
| Gear Box | 6-speed AutoSHIFT |
| Mild Hybrid | |
| Drive Type | FWD |
| Fuel Type | Diesel |
| Diesel Mileage (ARAI) | 20.0 |
| Diesel Fuel Tank Capacity (Litres) | 42.0 |
| Diesel Highway Mileage | 21.0 |
| Emission Norm Compliance | BS VI |
4. Tata Nexon
| Engine Type | 1.5l Turbocharged Revotorq Engine |
| Displacement (cc) | 1497 |
| Max Power | 108.49bhp@4000rpm |
| Max Torque | 260nm@1500-2750rpm |
| No. of cylinder | 4 |
| Valves Per Cylinder | 4 |
| Turbo Charger | |
| TransmissionType | Automatic |
| Gear Box | 6-Speed |
| Fuel Type | Diesel |
| Diesel Mileage (ARAI) | 22.07 |
| Diesel Fuel Tank Capacity (Litres) | 44.0 |
| Emission Norm Compliance | BS VI |
Conclusion
Thus a detailed benchmarking is done and car mode is proposed based on the reports for this case.